The sky was still dark when we left our lodgings in northeast England. My husband, photographer Luke Collins, carefully drove the narrow hedge-lined roads. I closed my eyes for a few more precious moments of sleep. “Why am I doing this?” I wondered.
Known most for their film emulation presets, mobile app, and creative network, Visual Supply Co. has taken the photography world by storm since their inception in March of 2011. Releasing VSCO Film, VSCO Keys, VSCO Cam, VSCO Grid, and their VSCO Journal, they’ve shown that they aren’t only a company looking to sell products – they’re a company striving to build an entire community by creating and establishing effective resources for photographers.
And as of today, there’s proof in the form of dollars that others believe in their endeavors. $40 million dollars worth of belief to be precise.