sales

The Power of Print: How to Land More Clients and Increase Your Sales

Even though technology is advancing at an incredibly fast pace, multiple studies show that regardless of the time we spend on our screens, more than 81% of people (at least in the USA) prefer to read or view images on print rather than on a digital screen.

Mirrorless Continues Its Inexorable Rise At the Expense of the DSLR

The death of the DSLR was always in the cards - as soon as Nikon and Canon entered the mirrorless fray in 2018 it was not a case of if, but when. However, what was perhaps not expected was the rapidity with which the sales rug would be pulled from beneath DSLR consumers' feet. It's all or nothing when it comes to mirrorless.

Nikon Z9 and lens

Nikon’s Profits Are Up, But its Market Share is Still Worryingly Low

Nikon recently released its annual results which are a key metric in determining how well the manufacturer is doing both in terms of short-term finances as well as implementing its medium-term strategy. The quick takeaway is that it's making more money, but that camera market share is worryingly low. What does this mean for it going forward?

Fujifilm Instax

Fujifilm’s Business is Booming Thanks to the Success of Film

It's the time of year when many corporations announce performance over the last year and Fuji is no different, except all eyes are on recovery from COVID shutdowns and supply chain problems. So how did Fujifilm do? The short answer is very well and, for its Imaging division, film is king.

Falling Camera

Why 2022’s Falling Camera Sales Shouldn’t Worry You

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?

The Camera Sales Forecast for 2022 Isn’t as Bad as CIPA Makes it Sound

The news of falling camera shipments is like the dripping of a faucet. It comes with a regular, steady, beat, and just when you think it has stopped... plink, there it goes again! So perhaps it's no surprise that CIPA -- the trade body for manufacturers -- has a downbeat forecast for 2022, but strangely seems to have missed the good news!

Sony and Canon Both Claim to Be #1 in Mirrorless Cameras — Who Really Is?

Sony announced last week that it was the number one mirrorless brand holding the highest market share for eight years straight. Canon then followed this up by claiming that it was the number one digital camera company, also leading on mirrorless market share. In a game of smoke and mirrors--something Sherlock Holmes would be proud of--who is telling the truth?

Is Nikon Caught in a Perfect Storm?

It's no secret that Nikon has been having a tough time financially -- a result of an over-reliance on its Imaging Division -- and has been implementing a medium-term strategy to help balance the books and foster long-term growth. Results from its Imaging Division suggest it is struggling and possibly caught in a perfect storm.

Canon Begins Transition to Mirrorless Market Dominance

With 2021 well and truly over, those manufacturers that align their finances to the calendar year are now producing their financial reports. Canon's latest figures reveal strong and sustained performance, even during the pandemic, which is a result of its shift to mirrorless camera manufacture and facilitating the beginning of a new market dominance.