sales

Canon's grip on camera sales dominance continues as a new report shows Canon has nearly half of the camera market share all to itself and nearly double the share Sony commands.

Shipments for digital cameras are at their highest point since the onset of the COVID-19 pandemic and that boom is being largely driven by China, Sony and Nikon say.

Instax is no doubt a popular product line for Fujifilm, but the company has recently revealed that it is even more valuable than some might realize: it is one of the most important for its entire imaging division and accounts for a majority of sales.

Nikon, which just two years ago floundered well below its contemporaries, is once again making waves. The Z8 has proven incredibly popular and has propelled the company back up the sales charts.

As the digital camera market contracts due to the popularity of smartphones, camera companies are finding that higher profits can still be reached by selling fewer cameras that cost, on average, twice as much as they used to.

Camera manufacturers have long told us that the future was mirrorless and - as if there was any doubt - Canon and Nikon even joined the party as far back as 2018, yet compact cameras and DSLRs have stubbornly refused to die. With 2022 well and truly over, we can now safely say that it was the year of the mirrorless camera and this marks some profound changes across the board for the industry as a whole.

Even Qualcomm, the company that makes the near-ubiquitous Snapdragon brand of smartphone chips, doesn't think many people are going to be buying smartphones -- at least not in the first half of 2023.

Viewbug Gigs is a new service that wants to reward photographers for capturing images of strangers by providing a way to monetize them.

Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.

Even though technology is advancing at an incredibly fast pace, multiple studies show that regardless of the time we spend on our screens, more than 81% of people (at least in the USA) prefer to read or view images on print rather than on a digital screen.

The death of the DSLR was always in the cards - as soon as Nikon and Canon entered the mirrorless fray in 2018 it was not a case of if, but when. However, what was perhaps not expected was the rapidity with which the sales rug would be pulled from beneath DSLR consumers' feet. It's all or nothing when it comes to mirrorless.

James Eagle created a fascinating data visualization that lays bare the dominance of the smartphone market over the camera.

Market data from The NPD Group has found that the Nikon Z9 was the top-selling professional flagship full-frame mirrorless camera in the first quarter of 2022.

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?

MediaMarkt, the largest electronics retailer in Germany, has removed drones made by DJI from its retail locations and its website amid allegations the Chinese company is leaking GPS data to the Russian military. DJI vehemently denies these reports.

The news of falling camera shipments is like the dripping of a faucet. It comes with a regular, steady, beat, and just when you think it has stopped... plink, there it goes again! So perhaps it's no surprise that CIPA -- the trade body for manufacturers -- has a downbeat forecast for 2022, but strangely seems to have missed the good news!

Sony announced last week that it was the number one mirrorless brand holding the highest market share for eight years straight. Canon then followed this up by claiming that it was the number one digital camera company, also leading on mirrorless market share. In a game of smoke and mirrors--something Sherlock Holmes would be proud of--who is telling the truth?

With 2021 well and truly over, those manufacturers that align their finances to the calendar year are now producing their financial reports. Canon's latest figures reveal strong and sustained performance, even during the pandemic, which is a result of its shift to mirrorless camera manufacture and facilitating the beginning of a new market dominance.

New data released by major Japanese analysis firm BCN+R shows that Fujifilm saw massive growth in market share in December 2021 thanks to the wild success of the Instax Mini Evo. It was so popular, Fujifilm surpassed Sony in overall market share.

With an implosion of shipments caused by COVID in 2020, the expectation was that 2021 would see a rebound... until COVID hit again. So how have camera manufacturers fared in what has become another traumatic business year?

Nikon unveiled the Z9 back in October to a world desperate for updates about their new top shelf model after months of teasers. This was eagerly awaited, not least to see how it compared to Sony's blockbuster Alpha 1 and because it beat Canon to the proverbial flagship punch.

The chip shortage continues to hamper Sony's ability to produce cameras. Today, the company has announced that it is no longer accepting orders for the Alpha 7C and a6600 and has "completed production" on the Alpha 7 II and a6100.

A new report published by film location finder Giggster highlights some of the top-performing Instagram photographers and estimates how much each is likely making on sponsored content.

While the global chip and parts shortage has made the availability of new camera equipment scarce across the board and most manufacturers have had difficulty meeting demand, Sony may be the one feeling the biggest pinch.

Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign.