sales

2022 Was Officially the Year of the Mirrorless Camera

Camera manufacturers have long told us that the future was mirrorless and - as if there was any doubt - Canon and Nikon even joined the party as far back as 2018, yet compact cameras and DSLRs have stubbornly refused to die. With 2022 well and truly over, we can now safely say that it was the year of the mirrorless camera and this marks some profound changes across the board for the industry as a whole.

The Power of Print: How to Land More Clients and Increase Your Sales

Even though technology is advancing at an incredibly fast pace, multiple studies show that regardless of the time we spend on our screens, more than 81% of people (at least in the USA) prefer to read or view images on print rather than on a digital screen.

Mirrorless Continues Its Inexorable Rise At the Expense of the DSLR

The death of the DSLR was always in the cards - as soon as Nikon and Canon entered the mirrorless fray in 2018 it was not a case of if, but when. However, what was perhaps not expected was the rapidity with which the sales rug would be pulled from beneath DSLR consumers' feet. It's all or nothing when it comes to mirrorless.

Nikon Z9 and lens

Nikon’s Profits Are Up, But its Market Share is Still Worryingly Low

Nikon recently released its annual results which are a key metric in determining how well the manufacturer is doing both in terms of short-term finances as well as implementing its medium-term strategy. The quick takeaway is that it's making more money, but that camera market share is worryingly low. What does this mean for it going forward?

Fujifilm Instax

Fujifilm’s Business is Booming Thanks to the Success of Film

It's the time of year when many corporations announce performance over the last year and Fuji is no different, except all eyes are on recovery from COVID shutdowns and supply chain problems. So how did Fujifilm do? The short answer is very well and, for its Imaging division, film is king.

Falling Camera

Why 2022’s Falling Camera Sales Shouldn’t Worry You

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?