sales

Mirrorless Continues Its Inexorable Rise At the Expense of the DSLR

The death of the DSLR was always in the cards - as soon as Nikon and Canon entered the mirrorless fray in 2018 it was not a case of if, but when. However, what was perhaps not expected was the rapidity with which the sales rug would be pulled from beneath DSLR consumers' feet. It's all or nothing when it comes to mirrorless.

Nikon Z9 and lens

Nikon’s Profits Are Up, But its Market Share is Still Worryingly Low

Nikon recently released its annual results which are a key metric in determining how well the manufacturer is doing both in terms of short-term finances as well as implementing its medium-term strategy. The quick takeaway is that it's making more money, but that camera market share is worryingly low. What does this mean for it going forward?

Fujifilm Instax

Fujifilm’s Business is Booming Thanks to the Success of Film

It's the time of year when many corporations announce performance over the last year and Fuji is no different, except all eyes are on recovery from COVID shutdowns and supply chain problems. So how did Fujifilm do? The short answer is very well and, for its Imaging division, film is king.

Falling Camera

Why 2022’s Falling Camera Sales Shouldn’t Worry You

The year 2020 saw digital camera shipments nosedive to a new low of 8.9 million units, down from 121 million units in 2010. It was believed it couldn't get any worse and, indeed, shipments stabilized in 2021. So why do sales appear to be in free-fall again?

The Camera Sales Forecast for 2022 Isn’t as Bad as CIPA Makes it Sound

The news of falling camera shipments is like the dripping of a faucet. It comes with a regular, steady, beat, and just when you think it has stopped... plink, there it goes again! So perhaps it's no surprise that CIPA -- the trade body for manufacturers -- has a downbeat forecast for 2022, but strangely seems to have missed the good news!

Sony and Canon Both Claim to Be #1 in Mirrorless Cameras — Who Really Is?

Sony announced last week that it was the number one mirrorless brand holding the highest market share for eight years straight. Canon then followed this up by claiming that it was the number one digital camera company, also leading on mirrorless market share. In a game of smoke and mirrors--something Sherlock Holmes would be proud of--who is telling the truth?

Is Nikon Caught in a Perfect Storm?

It's no secret that Nikon has been having a tough time financially -- a result of an over-reliance on its Imaging Division -- and has been implementing a medium-term strategy to help balance the books and foster long-term growth. Results from its Imaging Division suggest it is struggling and possibly caught in a perfect storm.

Canon Begins Transition to Mirrorless Market Dominance

With 2021 well and truly over, those manufacturers that align their finances to the calendar year are now producing their financial reports. Canon's latest figures reveal strong and sustained performance, even during the pandemic, which is a result of its shift to mirrorless camera manufacture and facilitating the beginning of a new market dominance.

A photographer on the phone while doing a photo shoot

The Secret to Selling Your Photography is Finding Your Audience

Although it’s tempting to believe that anyone and everyone is a potential customer for your photography, your actual target customer base is much more limited. Finding customers who are likely to buy your photos without spending exorbitantly to acquire them is the key to any successful marketing campaign.

An illustration of a photographer in front of a declining sales chart

Back Where We Started: The Camera Industry is Again a Bit-Part Player

Remember those heady days of 2010? The release of the iPhone 4 and iPad, the New Orleans Saints won Superbowl XLIV, Iron Man 2 hit the cinemas, Eminem released Recovery, and Biden was Vice-President. It was also the year when camera shipments peaked at over 120 million units. How did the industry become the bit-part player it now is, shifting 9 million units just ten short years later?

10 Ways to Generate Revenue With Online Sales

Online sales have long been the go-to for photographers looking to earn passive income. While you reach out to editors and communicate with clients about their latest headshots or food photos, have you considered which images you’ve already made might make you some quick cash?

2020 CIPA Figures Confirm the Expected: It Was a Rough Year

CIPA, the Camera and Imaging Products Association, has published its final report of camera sales and volume for 2020 and the numbers confirm what was expected: the annual downward trend of the market has continued, with 2020's numbers further damaged by the COVID-19 pandemic. But it's not all bad news.

Mirrorless Camera Sales Were Down 74% in April, Reports BCN

BCN Retail has published its April report of camera sales figures in Japan and, as expected, the huge slump in sales continues apace. In March, BCN data revealed a 50% drop compared to 2019; as the pandemic continues to exert a severe economic toll, April numbers show an even greater dip.