preorder

Mint will open pre-orders for its upcoming Rollei 35AF film camera, which has been in development for five years, on September 10.

There is no better word to describe the public response to the Panasonic Lumix S9 than polarizing. The loudest voices on social media hammered the camera for its stripped-down approach but that hasn't hurt its popularity.

In what can only be described as a miraculous feat of marketing, the Nothing Phone has secured more than 175,000 pre-orders (and climbing) despite the company releasing next to no hardware details nor even showing the front of the smartphone.

Chinese camera lens manufacturer 7artisans has expanded its lineup of Nikon Z Mount lenses to include a 10mm f/2.8 Fisheye ($270), 55mm f/1.4 II ($130), and the 60mm f/2.8 II Macro ($180).

ON1 has announced NoNoise AI, its new state-of-the-art application for image noise removal that it says was designed to give better results than any other noise reduction application on the market.

Announced nearly two years ago, Zeiss' compact Android-powered fixed-lens camera finally has a price: $6,000. While this is likely more than most thought Zeiss would ask for the camera, Zeiss seems to be banking on the value of an all-in-one experience.

Canon Japan has just issued a statement that many of us probably saw coming: pre-orders for the new Canon EOS R5 and EOS R6—as well as some accessories—have "exceeded expectations," and prospective owners should expect delays in shipping.

Sigma Japan has issued a statement apologizing for the "supply status" of the recently released 24-70mm f/2.8 DG DN Art lens for Sony E- and Leica L-Mount, explaining that pre-orders "exceed our expectations" and "production cannot keep up with demands."

The Tamron 17-28mm f/2.8 Di III RXD has only been available for pre-order one week, but already Tamron has had to issue an apology about availability. Apparently demand for the new Sony E-Mount lens has been so high that even those who have already placed an order might have to wait a little while longer to receive their unit—to say nothing of new orders.

California-based software developer Macphun (soon to be Skylum) has announced Luminar 2018, a digital photo editor and organizer that's aiming to be a direct competitor to Adobe Lightroom.

Film discontinuations are more common than new film announcement these days, but the latter is exactly what Japan Camera Hunter had today: it's introducing a new film to the world called JCH StreetPan 400.

Photographer Trey Ratcliff is on a roll. Just months after designing a camera bag with Peak Designs and watching it become the most-funded bag in the history of Kickstarter, Ratcliff announced today that he has teamed up with Macphun to create the ultimate HDR creation software, a program called Aurora HDR.

The Chinese company ZY Optics just opened up pre-orders for quite an unusual lens. It's a Mitakon Speedmaster 135mm f/1.4 that boasts one of the largest apertures you'll find for the focal length. It'll also be quite expensive and extremely rare: the price tag is a hefty $2,999, and less than 100 units will ever be made.

Have you ever wished for a video camera that could somehow sift through all your footage and tease out only the most memorable portions? If so, then the new Graava camera is designed just for you. Using a variety of sensors, Graava is automatically able to detect what it believes are “the best or most exciting moments." The result: three hours of boring video quickly becomes five minutes of (possibly) fascinating content.

There are a lot of reasons people use PayPal to pay for things online. It's convenient, it's (or at least it should be) secure, and the option is available on pretty much any site where you can buy things. But there are also cons, not the least of which being that pre-ordering things with PayPal can be a risky and dangerous game to play.

Leica and Hasselblad should take a page out of Ricoh's book: when you release a limited-edition camera, you don't slap a hello kitty sticker or some fancy wood on it. You do what Ricoh did with the limited-edition Pentax K-3 'Prestige' and cover the thing in gunmetal.

Make no mistake, this K-3 can beat up your K-3... or pretty much any other DSLR you own.

Nikon users with a thing for exceptional third party lenses rejoice, because pre-orders for the super-sharp Sigma 50mm f/1.4 DG HSM Art lens are finally shipping.

Pricing and availability information for the Panasonic GH4 are official now, and unsurprisingly, the 4K mirrorless system won't come cheap. In fact, it'll cost you as much to buy this shooter as it will to get the full frame Sony A7.

If you've ever had to take traditional camera straps on and off your camera, you probably know how annoying the task is. Peak Design, makers of the Capture camera clip system, wants to change the way people think about and use straps. The company has unveiled a new strap called the Leash, a versatile accessory that can take on different configurations and be used for multiple purposes.

Canon will reportedly launch its new entry-level full frame DSLR, the Canon 6D, along with a bevy of other digital cameras tomorrow at Photokina 2012. We saw a semi-complete spec list and a couple photos leak out earlier this week, but people have expressed doubt as to the leak's reliability and authenticity. If you had any doubts that the camera is in fact coming, check out the above screenshot. It's a pre-order page that appeared briefly today on Adorama.

Google demoed its much-hyped Project Glass at its I/O conference today, showing how the sleek camera-equipped "goggles" could one day allow point-of-view photos and videos to be beamed directly to others through the Internet. Four skydivers wearing the glasses beamed footage of their jump live through Google+ to the attendees in the SF conference center (see above video). They then "passed the baton" onto a group of bikers who did some tricks on the roof and then biked into the center, showing that the footage was in fact live.

We now know the price of the Fujifilm X-Pro1 for US residents: $1,700. One week after become …

A clearer picture is emerging of what the Fujifilm X-Pro1 will cost when it’s finally on store …

We first heard about the startup company Satarii back in January when they began raising money for a novel camera dock that offers motion tracking. They went on to raise nearly $25,000 through crowdfunding, and now the dock is official and available for pre-order. Named "Swivl", it helps cameras follow a remote tracking marker by doing its best to keep the marker in the frame.

There are a number of products out there that connect your strap to your DSLR via the tripod mount, allowing it to swivel, but taking up the mount is an inconvenience for photographers who actually use it regularly with their tripod. San Francisco-based Custom SLR (makers of the C-Loop) has come up with a solution that offers the best of both worlds: the M-Plate.

Nice Photography Magazine editor Zeke Kamm has come up with a new product called "The Nice Clip" that acts as both a universal clip for lens caps, and also a cord catcher to keep your desk organized. The clip uses a strong 3M VHB adhesive to stick to your lens cap, which can then be clipped to your camera strap, belt, bag, etc... Attach the clip to the side of your desk, and it can help you keep your cables from falling to the floor when they're not plugged in.

Pose is a camera case that doubles as a simple stand. Designed to …

We’ve seen quite a few solutions for storing lens caps when they’re not in use, ranging from …