It seems like a small request to a simple need... you shoot an event using your main standalone camera and want to upload a few choice shots to social media or send to a client to give them something to post straightaway. Or - as I've done - undertake some quick processing on your phone before sending it to an Instax printer and giving your customer an instant print.
Camera manufacturers have long told us that the future was mirrorless and - as if there was any doubt - Canon and Nikon even joined the party as far back as 2018, yet compact cameras and DSLRs have stubbornly refused to die. With 2022 well and truly over, we can now safely say that it was the year of the mirrorless camera and this marks some profound changes across the board for the industry as a whole.
The Viltrox AF 75mm f/1.2 doesn't slot neatly into Viltrox's existing prime lens lineup for APS-C cameras (and currently for Fuji X-mount) - in fact, I'd call it an aberration, an experiment, possibly even a mistake. But what a wonderful mistake.
The camera market is a bastion of high tech as manufacturers constantly innovate to create market-leading products. Not only that, they appear to invest increasing amounts of money into research and development in order to stay relevant as the smartphone onslaught continues unabated. Or do they?
The ultimate skill of the photographer -- of the artist -- is to create the aesthetics of the scene in front of them "in the moment". The Natural Landscape Photo Award is perhaps the epitome of this with minimal image manipulation allowed, while the World Press Photo has a Code of Ethics. So straight-out-of-camera (SOOC) has got to be the pinnacle of ability, hasn't it? Or is there more to the notion of what an image is and where the skill lies in producing it?
You're out in the field, having scouted out a new location to grab a landscape vista. You release the shutter button and then chimp the back of the camera to see what you've captured... the sky's blocked out, blinking back at you. You've got a dreaded case of the blinkies, but does it actually matter?
Digital cameras are great -- the technology they are built upon is remarkable, underpinned by remarkably sophisticated designs. Not only that, but the pictures they acquire are of such astonishing quality that they make anything that went before pale in comparison. So why then do digital cameras have such (relatively) short lifespans compared to film cameras?
The camera sector isn't exactly a thriving business at the moment, with year-on-year declining sales and a slew of manufacturers having exited the market.
Sony announced last week that it was the number one mirrorless brand holding the highest market share for eight years straight. Canon then followed this up by claiming that it was the number one digital camera company, also leading on mirrorless market share. In a game of smoke and mirrors--something Sherlock Holmes would be proud of--who is telling the truth?
Another month, another camera factory shutters its production. This time it's Canon with its remaining plant in China, and it can now be confirmed that it has gone further and will be closing -- ceasing all manufacturing and shutting the factory.
Camera resolution in the early 2000s was a space race to the biggest and best. Nikon ushered in the beginning of the end -- with the release of the 36-megapixel era-defining D800 -- to what became the resolution doldrums.
With an implosion of shipments caused by COVID in 2020, the expectation was that 2021 would see a rebound... until COVID hit again. So how have camera manufacturers fared in what has become another traumatic business year?
Manufacturing silicon is patently not required in order to make cameras -- anyone can put together a pinhole model -- however, the wider point is more pertinent. To be a competitive, global, manufacturer, do you need to make the sensors that actually go into camera bodies?
Nikon unveiled the Z9 back in October to a world desperate for updates about their new top shelf model after months of teasers. This was eagerly awaited, not least to see how it compared to Sony's blockbuster Alpha 1 and because it beat Canon to the proverbial flagship punch.
Nikon has been rightly praised for the top end specifications of the recently announced Z9. It has taken the mirrorless space race to the next level, regaining lost ground to sit at the genetic top of the proverbial camera tree. While $5,500 is clearly a lot of money, is the Z9 the cheapest pro-spec camera the company has released?
Remember those halcyon film days? You mailed off that little black cartridge in an envelope and then about a week later negatives and prints were magically returned. With the rise of digital, the inkjet printer promised instant gratification at low per print prices. What could possibly go wrong?
Remember those heady days of 2010? The release of the iPhone 4 and iPad, the New Orleans Saints won Superbowl XLIV, Iron Man 2 hit the cinemas, Eminem released Recovery, and Biden was Vice-President. It was also the year when camera shipments peaked at over 120 million units. How did the industry become the bit-part player it now is, shifting 9 million units just ten short years later?