As seen with competing artificial intelligence platforms and features, Apple Intelligence will utilize some computational power in the cloud. However, perhaps more than any of the competition, Apple prioritizes on-device processing enabled by the company's robust and efficient silicon. This means more privacy and security, but also that some not-that-old devices will be left behind as Apple steps into the AI age.
Apple has released an artificial intelligence (AI) powered photo journaling app for iPhones and spatial video capture support as part of its iOS 17.2 update.
The latest version of Photomator will introduce full HDR support, allowing photographers to import, edit, and export HDR photos including those captured by the iPhone 15 Pro and Pro Max.
This week's Scary Fast Apple event was significant in mostly expected ways. Apple debuted its new M3 series of chips, launched super-powered new MacBook Pro notebooks, and updated the iMac for the first time since 2021. However, Apple also did something unprecedented: it shot the entire event on the iPhone 15 Pro Max smartphone.
Last night, Apple's "Scary Fast" event saw the introduction of the Apple M3 family of processors, including the M3, M3 Pro, and M3 Max. Apple also introduced updated MacBook Pro models, including a beautiful Space Black version, and the first iMac update since 2021. The event was also significant for another reason. It was shot entirely on an iPhone.
Concertgoers are using the iPhone 15 zoom features for the "front row experience" in viral TikTok videos.
The iPhone 15's overheating issues appear to be fixed, along with an issue that presented an obstacle to repairs.
As promised, Apple has issued a new version of iOS 17 to address overheating issues with the new iPhone 15 series of smartphones.
Influencers are not happy about the "unflattering" selfie camera on the new iPhone 15 -- with TikTokers complaining that it is making them look worse than in real life.
Apple has recently commissioned multidisciplinary artist and National Geographic photographer Reuben Wu to showcase the Cupertino giant's newest flagship smartphone, the iPhone 15 Pro Max.
Apple is aware of issues causing the new iPhone 15 models to get too hot and will issue a software fix to address it, the company tells Forbes. The problem seems to be a mix of some third-party apps and an iOS bug.
A number of reports of the new iPhone 15 models overheating have emerged according to several publications that are either citing anecdotes online or have conducted independent testing.
Apple has unveiled the iPhone 15 family of smartphones, including significantly revamped iPhone 15 and iPhone 15 Plus handhelds.
Apple has announced that its annual fall event will take place on September 12 at 10 a.m. local time at the Steve Jobs Theater at Apple's headquarters in Cupertino, California.
While the interchangeable lens camera market is on the upswing, the mobile market is going the other way. Sony, which makes the majority of sensors for mobile, doesn't think that will change for another year.
Respected Apple industry analyst Ming-Chi Kuo reports that Apple's iPhone 16 series smartphones expected to release next year will feature a stacked rear camera sensor design.
The iPhone will reportedly adopt what is known as a "periscope" lens camera system starting with the iPhone 15, but it will only be available in the highest-end flagship model through the iPhone 16.
Apple might be bringing the exceptional 48-megapixel main camera from its iPhone 14 Pro and Pro Max devices to its non-Pro iPhone 15 models according to a new report.
Sony is set to provide Apple with a "state-of-the-art" image sensor for its next iPhone that will supposedly double the amount of light it can capture and give it the ability to clearly capture a face even with a strong backlight.
According to a new report, Apple is ramping up its supply chain to introduce a periscope lens in the iPhone 15 Pro and Pro Max phones before expanding to wider integration across the entire iPhone 16 line.