Fujifilm has one of the most expansive stable of lenses you could desire for its illustrious X-mount cameras and it just got two more. This time, it chose to expand its lineup on opposite sides of the focal length spectrum.
In an interview with French publication Phototrend, Franck Bernard, the director of the imaging division of Fujifilm France, shared a lot of interesting information about Fujifilm's market performance, latest cameras, and whether the company might make a new film camera in response to enthusiasm around analog photography.
Fujifilm's new entry-level X-M5 is very affordable and that is a good thing because mirrorless cameras are expensive. At a cursory glance, it feels like every smartphone and mirrorless camera nowadays is further and further beyond the reach of most people who are nonetheless enthusiastic about the art form.
Alongside a significantly improved XF 16-55mm f/2.8 R LM WR II standard zoom lens, Fujifilm improved its telephoto offerings too. The new XF 500mm f/5.6 R LM OIS WR delivers a 762mm-equivalent focal length and provides Fujifilm X users with a relatively portable choice for wildlife and sports photography.
Fujifilm announced the X-M5, a mirrorless interchangeable lens compact camera that is the lightest in the X-Series and is designed to appeal to new and emerging content creators who want one small, compact camera that can take both photos and videos.
Alongside the new Fujifilm X-M5 camera and XF 500mm f/5.6 R LM OIS WR lens, Fujifilm announced the Fujinon XF 16-55mm f/2.8 R LM WR II, a significantly overhauled version of the company's popular professional X Series standard zoom lens.
Fujifilm took to YouTube overnight to share some exciting photography news, including a significant firmware update for X and GFX Series cameras and details concerning an upcoming X Summit in Tokyo.
Fujifilm Instax instant film brings in a huge amount of income to its imaging division and is a cornerstone of Fujifilm's dominance in the analog arena. With that much popularity, it's odd that we've had to wait so long for a new entry in the Wide series.
Alongside the new Instax Mini Link 3 smartphone printer, Fujifilm also unveiled a limited edition version of its Instax Mini Evo hybrid instant camera to celebrate Fujifilm's 90th anniversary.
Fujifilm has announced the launch of its Instax Mini Link 3 smartphone printer. Photographers can use the Mini Link 3 to print photos wirelessly from their smartphones, and an accompanying free app offers creative editing tools.
It's a busy time for companies to release financial results, and after Ricoh's strong results earlier this week, Fujifilm, Sony, and Tamron released positive financial reports.
Fujifilm Japan has developed a new Linux software development kit (SDK) to control Fujifilm GFX100 series cameras remotely. The addition of a Linux SDK is of particular interest to drone manufacturers, who routinely utilize Linux operating systems for their work.
For the past several weeks, photographers have been expressing a recurring sentiment online: the lack of supply for highly sought-after cameras like the Fujifilm X100VI, Ricoh GR III, or Pentax 17 is actually a strategy to "build hype." That's absurd.
In early May, Fujifilm released its latest financial results, which PetaPixel covered at the time. However, while an addendum Q&A segment didn't warrant focus then, it has gotten considerable attention online in the last few days.
Fujifilm has new firmware updates for four X Series cameras, bringing its Reala Ace film simulation to the X-H2, X-H2S, X-T5, and X-S20 models.
When the Fujifilm X100 first hit the market it took the world by storm. A pocket-sized camera with stellar good looks and a retro-inspired control scheme, it was instantly coveted by photographers aplenty. We wanted to take a retrospective look at the X100 series from the beginning and give you the low-down on the upgrades and quirks over the years.
Fujifilm reportedly held a color film launch event in China where it announced it would restart the production of its C200 and C400 color negative film through production partner Yes!Star.
Fujifilm announced the Instax Wide 400, the latest in the Wide series that captures large, 3.4 x 4.25-inch instant prints.
The Fujifilm XF 18-55mm f/2.8-4 R LM OIS was truly a legendary kit lens. It broke the stereotype of bare-bones kit lenses that came packaged with slow apertures and pedestrian optics. I say was because it now must make way for a new lens to take center stage. The new Fujifilm XF 16-50mm f/2.8-4.8 has very big shoes to fill indeed.
Following in the wake of Fujifilm's massive week of announcements, I've noticed a trend in the commentary online that basically boils down to this: "Why would I pay that much for an X-T5 lite?" These same people seem almost angry that the X-T50 appears to be selling well.
Fujifilm is consistently updating its line of mirrorless cameras to make use of the latest film simulation modes and sensor technology. It is no surprise, then, that it has released a 40-megapixel version of its insanely popular X-T double-digit line to bring high resolution to an affordable platform: the X-T50.
The first Fujifilm GFX 100S had my favorite form factor of any GFX camera due to its take-anywhere size. I loved the smaller body design of the latest GFX 100 II, and of course all the improvements to autofocus and film simulation modes as well as an emphasis on faster shooting and video. But it was only a matter of time before the latest improvements transferred over to the GFX 100S line and the wait is now over.
The Fujifilm X-T50 combines the classic camera styling of the wildly popular X100VI with the flexibility of an interchangeable lens X Series camera. It is designed for burgeoning photographers who prioritize style over top-of-the-line performance. However, make no mistake: the X-T50 is much more than a baby X-T5.
As hinted at earlier this year in Tokyo, Fujifilm is moving on from the 18-55mm f/2.8-4 lens -- which has achieved legendary status among kit lenses -- in favor of the new, sharper 16-50mm f/2.8-4.8 R LM WR. Fujifilm promises the new 16-50mm is better for its high-resolution cameras.
Since launching its medium-format GFX system in early 2017, Fujifilm has rapidly expanded the series regarding cameras and lenses. The new GFX 100S II is the seventh GFX camera and the fifth to sport a 102-megapixel CMOS image sensor. It will also launch as the most affordable of these five cameras.
After adding a 500mm telephoto lens to its GFX lens roadmap last September, Fujifilm has finally fully revealed the longest Fujinon GF lens ever: The Fujifilm GF 500mm f/5.6 R LM OIS WR.
Fujifilm is joining the Content Authenticity Initiative and following the path already walked by Canon, Nikon, Leica, and Sony. It will bring C2PA support in some capacity to both its X and GFX cameras.
Getting a regular Fujifilm X100VI is challenging enough, with Fujifilm struggling to keep up with massive demand. However, acquiring the X100VI Limited Edition camera? That's next to impossible.
Fujifilm, continuing its torrid pace of new product announcements, appears poised to announce new cameras and lenses next week in Sydney, Australia.
Fujifilm published its financial report from April 2023 to March 2024 and its professional imaging division saw a huge leap in revenue: it earned 172.1 billion yen (about $1.1 billion), which is up 20% year over year, thanks in no small part to the X100 series and the continued growth of Instax.