Fujifilm has announced the Instax Pal, a palm-sized digital camera that has a design that's decidedly action camera-esque, but it only shoots photos that are either meant to be sent to a smartphone or microSD card and are intended to be printed on an Instax Link series printer.
Over two years after appearing in a Fujifilm GFX System lens roadmap, the Fujinon GF 55mm f/1.7 R WR lens is finally coming.
At today's X Summit in Stockholm, Sweden, Fujifilm has announced the GFX100 II. It is its new flagship medium-format mirrorless camera with better AF, faster shooting, and 8K video.
Fujifilm has unveiled an updated lens development roadmap for the GFX System with two exciting additions alongside the new GF 55mm f/1.7 R WR, GF 30mm f/5.6 T/S, and GF 110mm f/5.6 T/S Macro lenses for GFX cameras. Fujifilm also announced its new flagship camera, the GFX100 II today.
Fujifilm is investing 4.5 billion yen (about $30 million) into its Ashigara Site at the Kanagawa Factory in Japan in order to boost its Instax film production capacity by 20%.
We've seen the 100-400mm f/5-6.3 DG DN OS Contemporary before because it's the current full-frame super-telephoto option from Sigma for mirrorless cameras. What we haven't seen before is a full-frame Sigma that has been specifically adapted for the APS-C-sized Fujifilm lens mount -- until now.
Sigma has announced that it is bringing the 100-400mm f/5-6.3 DG DN OS and 23mm f/1.4 DC DN Contemporary lenses to Fujifilm X-mount, bringing the total number of Sigma optics for the format to six.
The Viltrox 27mm f/1.2 Pro Autofocus lens for Fujifilm X-mount is now available. Touted as a "masterpiece of optical engineering," it is also remarkably affordable at $545.
One of the reasons Fujifilm digital cameras are so popular among photographers is because the company offers simulations that mimic the look of classic analog films. Now, the company is giving you a way to show off your favorites: embroidered patches.
While attending the CP+ 2023 show in Yokohama earlier this year, I met with representatives of Fujifilm and had a chance to ask them about the reasons behind some camera features, the details of a recent firmware update, specifics about some of their future plans, and some more philosophical questions about 8K video and whether there’s still a place for “entry-level” models in the industry these days.
A 12mm full-frame equivalent lens isn't my idea of a versatile do-everything piece of kit, but Fujifilm really needs something like this to supplement the very expensive -- and heavy -- XR 8-16mm f/2.8 zoom. That is a great lens, but it's beyond many people's needs and budgets. Enter the Fujifilm 8mm f/3.5 prime.
Yongnuo has announced a new and affordable YN50mm f/1.8X DSM Pro lens for Fujifilm X-mount. In addition to supporting autofocus, the lens integrates a small OLED display, similar to what Viltrox used on its recent 16mm f/1.8 lens.
Over the past few days, Elon Musk's Twitter rebranded as X, killing off the iconic blue bird logo in the process. The new logo for the brand isn't particularly unique, which has led to some incorrect assumptions about its origin.
Photomator and Pixelmator Pro have been updated to support Fujifilm's compressed RAW format, which is a format that Apple's macOS doesn't natively recognize.
We finally did it! We reviewed the Fujifilm X-S20 after a very long wait. I fell in love with the original X-S10 when it first came out because it represented a departure from the design stylings of Fujifilm. It also added IBIS to the camera at a price that created excellent value for the dollar. Now the new X-S20 is in our hands, and we take it through its paces.
Fujifilm is set to release a Disney-themed X100V camera that includes a unique wooden box and a set of accessories. The collection is limited to just 100 units and, adding to their rarity, will only be available in Hong Kong.
Instax is no doubt a popular product line for Fujifilm, but the company has recently revealed that it is even more valuable than some might realize: it is one of the most important for its entire imaging division and accounts for a majority of sales.
Sven Lamprecht of IRreCams specializes in infrared and astrophotography camera conversions. As part of his work, he recently performed a full spectrum conversion on his Fujifilm X-H2 camera, and detailed the entire teardown on his website.
Broadening its range of instant cameras, Fujifilm announced the Instax Square SQ40 camera. Taking style notes from the Mini 40, the SQ40 shoots to larger square instant film.
What is perfect? I don’t think there is a camera in existence that is perfect for everyone. But there are certainly cameras that, over the years, have demonstrated outstanding industrial and user interface design.
While the new Fujifilm X-S20 camera and XF 8mm f/3.5 R WR lens are exciting for a wide range of Fujifilm X photographers, the company's new XApp smartphone app appeals to nearly every Fujifilm photographer thanks to its expansive compatibility list and impressive suite of features.
Fujifilm has announced the X-S20, a much more powerful camera than its predecessor that gets significant performance boosts thanks to a new processor.
In addition to the new X-S20 mirrorless camera, Fujifilm has expanded its X Series lens lineup with the new XF 8mm f/3.5 R WR ultra-wide angle prime lens.
Cosina has announced the Ultron 27mm f/2 lens, a thin, light, and fast prime that is made exclusively for Fujifilm X-mount.
Capture One has announced the 16.2 "spring" update that adds new features and artificial intelligence (AI) powered tools designed to speed up users' workflows.
The 11-20mm f/2.8 Di III-A RXD lens for Fujifilm APS-C cameras that Tamron announced that it was developing last February is finally coming to market at the end of May for $829.
Fujifilm recently announced a new version of its Instax Share app for Android smartphones that removes essential features, including the ability for users to shoot with camera, utilize real-time templates, save photos, and access "my templates."
In January, Fujifilm announced that it would hold its X Summit in April. That was delayed and the company has said that it instead intends to hold the event on May 24 in Bangkok, Thailand.
Fujifilm Japan has published a video tour of one of its camera and lens factories. In total, the company has six production facilities, including four in Japan.
Fujifilm is poised to release a new 400 Color Negative film soon to, presumably, replace the Superia X-TRA 400 film that now shows as discontinued or out of stock at U.S. retailers.