Fujifilm’s Instax Wide 400 is a Big Camera for Large Instant Prints

A person wearing an orange and white tie-dye shirt holds a gray Fujifilm Instax Mini 90 instant camera. They have a green scrunchie on their finger and several bracelets on their wrist, standing against a yellow background.

Fujifilm announced the Instax Wide 400, the latest in the Wide series that captures large, 3.4 x 4.25-inch instant prints.

The new instant camera is a literal handful in order to accommodate the larger instant print size and several improvements including features an updated design including a self-timer, two-range focus modes, automatic exposure, and flash control.

A mint green Instax Wide 400 instant camera with a large lens, built-in flash, viewfinder, and various control buttons on the front. The camera has a modern, slightly bulky design, ideal for capturing wide-format instant photos.

“When it comes to instant photography, there is a niche segment of our user base dedicated to our wide print options,” says Bing Liem, division president, Imaging Division, Fujifilm North America Corporation.

“They have been very enthusiastic, especially through social media, about the next Instax Wide product introduction. These people like to live large in all they do, so Wide 400 allows them to take photos that include more background and more room to display their creativity. With the introduction of Wide 400, we’re excited to offer an instant camera that can capture the user’s larger than life moments.”

A person with short, blond hair is outdoors, holding a camera to their eye and smiling. They are wearing a light pink shirt and several rings. The background features a beach with sand, greenery, and a cloudy blue sky.

The Instax Wide 400 features a self timer dial that gives photographers options for timing photos in two second increments up to 10 seconds. It also has an Automatic Exposure function that Fujifilm says enables better print clarity compared to the Wide 300. The camera automatically senses the level of ambient light when the shutter button is pressed and optimizes the shutter speed and flash output accordingly. Fujifilm says this will result in photos that are properly exposed regardless of interior or exterior conditions. The camera also has automatic flash control with Fujifilm says is designed to optimize image quality in bright or low light situations.

A person in a yellow shirt is seated in front of a window with white curtains and plants. They hold a grey instant camera up to their face, blocking their features. The scene is sunny, and the person wears sunglasses on their head, captured against a wooden structure.

The new instant camera has two focus modes (zone focus) that can be toggled from the lens dial, which is also where the camera can be powered on and off. The camera has framing guides for both portrait and landscape orientations as well as three modes. Normal Mode is meant for general photography that takes place between three and 10 feet, Landscape Mode is for photos where subjects are 10 feet away and beyond. The third “mode” is more of a capture option which requires the use of the close-up optional lens. With it, the camera can capture close-up subjects that are as near as between 15 and 19 inches. The close-up lens also has an integrated selfie mirror.

A mint green Instax Wide 400 instant camera with a built-in flash and lens is shown with a recently printed photo of five smiling individuals in the photo slot at the top.

The Fujifilm Instax Wide 400 is expected to be available in late June 2024 in a green color for $149.95.