This advertising photograph for the new Mini John Cooper Works GP looks like a piece of CGI artwork, but it’s a lot more photo than render. It also looks like it was shot at high speeds, but it was actually photographed at a crawl. Shot during a top-secret nighttime photo shoot at the Circuit Paul Ricard in France, the photo required long exposure photography, fake smoke, gigantic lights, and a fancy moving camera rig.
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How would you go about photographing a $380,000 Lamborghini Aventador? Here’s an interesting behind the scenes video in which photographer Blair Bunting presents a step-by-step walkthrough of how went about doing it. He uses $60,000 in lighting gear, but also demonstrates how you can achieve similar lighting by light painting with a single softbox. Another neat trick is using a small light and a model car to plan your lighting setup prior to working with the actual car. The finished photograph can be seen here.
Ever wonder how those flawless car photographs you see in magazines are made? This neat behind-the-scenes photo shows the process from photography through post-production in less than two minutes.
(via Fstoppers)
Ever wonder what the fees involved in doing photography for an ad campaign look like? Jess Dudley, a producer over at Wonderful Machine, has an insightful post on A Photo Editor breaking down an estimate he recently did for a client:
The photographer and I settled on $2,500.00/shoot day for his basic creative fee. But what about the licensing fee? There were some factors to consider. The agency and the client were both pretty big players. The client was going to get a lot of use out of the pictures, and they stood to gain a lot from them, all which suggested a solid fee. Applying slight downward pressure on the value was the fact that the photographer didn’t have a long track record with automotive advertising, the spontaneous nature of the shoot made the campaign a little risky for the client, and this campaign was only one of several that they were producing for that brand. After consulting my usual pricing guides and agency contacts, I chose to price the first 20 images at $80,000 (effectively $4,000 each), with the option of the next 10 at $3,000 each and the 10 after that at $2,000 each.
You can read the rest of the breakdown here — it’s quite illuminating.
Image credit: 2007 Lexus LF-A Sports car concept detail by j.hietter
What you see here is a non-manipulated photograph by Wolcott Wilhelm showing a Chevy muscle car with a see-through hood that shows the engine underneath. It was created by splitting the exposure time between having the hood up and having it down.
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