How to Photograph a $380,000 Car with $60,000 in Lighting Gear

How would you go about photographing a $380,000 Lamborghini Aventador? Here’s an interesting behind the scenes video in which photographer Blair Bunting presents a step-by-step walkthrough of how went about doing it.

He uses $60,000 in lighting gear, but also demonstrates how you can achieve similar lighting by light painting with a single softbox. Another neat trick is using a small light and a model car to plan your lighting setup prior to working with the actual car. The finished photograph can be seen here.