The Big Hands Now Hold Giant Nikon Mirrorless Cameras

Turns out the giant hand sculptures that popped up all over the world over the past few days were indeed part of a marketing stunt for Nikon’s new mirrorless cameras. is now an “I AM Nikon 1″ website. Our guess yesterday turned out to be true as well: the hands are now holding giant Nikon mirrorless cameras!

  • Sam Christopher Cornwell

    Can you make a simple post suggesting the pros and cons of mirrorless vs mirrored cameras?

  • Anonymous

    My only question—why didn’t they launch this 4 weeks ago?  Seems like it would have been a much better teaser the longer it was up…

  • will hall

    There has to be some sort of irony in using massive, oversized models to sell a semi-compact camera

  • Persio Pucci

    much ado about nothing

  • Michael Zhang

    Thanks for the suggestion sam. Will consider :)

  • Michael Zhang

    Hey Sam,

    In the meantime, Wikipedia has a pretty informative comparison:

  • guest

    What the hell do giant hands have to do with mirrorless technology? Seems like a colossal waste of money to simply say “new” as opposed to rooting the launch in anything that might say something meaningful about the camera itself.