Technology

A man wearing glasses and a suit jacket, shown in black and white, looks upward with a contemplative expression. The background is dark, creating dramatic lighting on his face and hair.

The Cameras and Creativity That Brought the First Feature-Length Film on Apple Vision Pro to Life

As immersive video content becomes a prominent way to tell visual stories, talented visual artists like Elad Offer not only face greater challenges, but they have fresh new possibilities to deliver something the world has never seen before. One such example is Bono: Stories of Surrender, a new film available in both 2D and immersive versions, marking the first feature-length Apple Immersive Video film for the Apple Vision Pro headset. Offer was the film's Creative Director, tasked with making both 2D and immersive versions the best they can be for two very different mediums.

A woman sits at a wooden table examining documents, surrounded by boxes of papers. A camera on a slider is positioned in front of her, and sunlight streams in from a window with houseplants on the sill.

Filming an Interactive Immersive Documentary Using a Custom Blackmagic 3D Camera Rig

Last week, PetaPixel spoke to the creative team behind the new immersive documentary, D-Day: The Camera Soldier, that explores the untold story of a D-Day combat cameraman through reconstructed old photos and footage and current-day interviews for Apple Vision Pro users. Today, Blackmagic Design detailed the miniaturized 3D rig it made for filming the immersive experience.

A white Apple logo with a subtle rainbow sheen appears above the text "WWDC25" in a colorful gradient on a light background.

What to Expect at Apple WWDC 2025

Apple's annual Worldwide Developers Conference (WWDC) is scheduled for Monday, June 9 at 1 PM ET (10 AM PT). Apple is expected to unveil its new operating systems for iPhone, iPad, Apple Vision Pro, and Mac, alongside possible hardware announcements.