Atomos, the brand that made a name for itself with its external monitors and HDMI recorders, is significantly diversifying its product catalog in what appears to be an attempt to see what it can release that will be its next successful offering.
Kind, caring, and generous. These adjectives describe two important parts of my life; my late grandmother Anna, and my wife's late dog Buckeye. These are where the similarities end, but not according to Apple's Photos app.
If you had told me four years ago that Nikon would not only be in the business of making true, honest-to-goodness video gear but would also own what is arguably the most disruptive player in the truly professional, Hollywood-production-ready market, I would probably have laughed in your face.
Everyone who knows me is aware that I love pushing the limits of what’s possible and creating the “makeable” from both the possible and the impossible. This time, however, I didn’t succeed, and the Glanzlichter nature photo competition disqualified me.
Last week, Chris Niccolls and I were in Prague for the launch of the Fujifilm GFX100RF. While he spent the majority of our time with the new camera while I filmed his thoughts, I did enjoy several hours with it snapping photos of my own. Looking over them now, I can't help but be shocked at how sharp the lens is.
In a one-on-one interview, I learned why Sigma CEO Kazuto Yamaki is so passionate and driven for the success of his family business.
OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer.
The Sony a7R V will turn three years old this fall, but photographers would be forgiven for thinking it was much older than that. A lot has happened within and outside Sony's Alpha mirrorless lineup since the a7R V landed, but the venerable a7R V remains a favorite of ours here at PetaPixel.
With companies releasing hit after hit of new gear from cameras to lenses at CP+, gear acquisition syndrome is very real. But does upgrading really make such a difference? I recently had the opportunity to find out.
For 70 years, Photokina was the international photography exhibition on the planet. When it shuttered in 2020 due to what was blamed as a “massive decline in markets for imaging products,” it left a gaping hole in the industry -- and CP+ in Japan has firmly replaced it.
It's bizarre to think that a $6,000 lens is a bargain, but that's precisely what Sigma's brand-new 300-600mm f/4 DG OS Sports lens is, thanks to the landscape in which it exists. Telephoto primes with an f/4 aperture can be extremely expensive, way more than $6,000, and Sigma's new lens zooms. It's a highly appealing lens, and Sigma targets an absurdly aggressive price point.
Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product.
In 2024, the Sigma 500mm f/5.6 DG DN OS Sports was highly regarded in the PetaPixel’s ranking of Sigma's 2024 optics. As one of Sigma’s high-end Sports lenses, it offers many pros and few cons. One of the most common requests we've seen has asked us to test its performance on one of the most challenging subjects: birds in flight.
In today’s world of photography, camera models come at us thick and fast. Some brands seem to update cameras yearly; for others, it’s two or three years between new models. However, there are always the odd ones out, and this is definitely the category in which Ricoh and its formidable GR III series fall. Despite being a runaway success for the brand, even the most loyal users now wonder when a successor will appear.
While Adobe's Firefly text-to-video generator leaves a lot to be desired, a secondary application of the technology is currently in the beta version of Premiere Pro. Called Generative Extend, it allows video editors to extend a clip by up to two seconds and does a surprisingly good job at it.
Adobe today launched its competitor to OpenAI's Sora, a text-to-video AI generator that Adobe is positioning as a possible alternative to licensing stock footage. It costs at least $10 per month with the "best value" option at $30 per month, but it's nowhere near good enough to warrant either price.
Late last night, OM System announced the OM-3. It costs $2,000... for now. I expect that will change very soon because I've been conditioned by the company to believe so.
2025 has so far proved to be the year of comebacks. Point-and-shoot compacts are flying off shelves faster than camera stores can restock them. But there could be another resurgence set to occur, and this one has flown well under the radar: camcorders.
The photographic world tends to flow into a state of normality, order, and conformity. Certain lenses just work for most situations, and the popular choices of the professionals quickly become the traditional tools of the masses. It seems everyone starts with a general-purpose lens that covers a rough full-frame range of 28mm to 70mm or so, and then eventually, you end up with something wider and something longer.
Computational photography features raise the hackles of many photographers, but many examples of these tools help photographers bring their creative visions to life and make their lives easier. That sounds good to me, not scary.
You could be forgiven for looking at Samsung’s latest crop of flagship devices in the S25 series and wonder what the silver lining is. It’s all about AI -- Galaxy AI, that is -- and in doubling down on these features, the company is betting that it has a leg up on what could be the next big thing for mobile devices.
As someone who spent over a decade in the stock photography and creative tools industry, I’ve seen firsthand how it has evolved. The news of a potential Getty and Shutterstock merger made me think about how the stock photography industry actors found themselves at a crossroads and what future lies ahead.
Last year, Adobe updated its Firefly generative AI platform multiple times, the most recent coming in September. Over that time, the Lightroom and Photoshop tools that rely on the technology have gotten steadily worse and the system's choice to add a Bitcoin logo to a photo of a seagull is a perfect distillation of the problem.
This week, Getty Images and Shutterstock announced an intent to merge, bringing two of the top three largest stock photography companies together. It's just one more step down the road to rock bottom.
As we close the book on 2024 and peer ahead to what should be an exciting year for new cameras and lenses, it is worth looking closer at one company's performance in 2024: Fujifilm.
With firmware version 5.10 launching earlier this month, Nikon has made its flagship Z9 mirrorless camera, released in late 2021, even better. The new firmware is the latest in a long series of free post-launch updates that have made the Z9 even better and much more versatile. Many camera companies believe strongly in post-launch support, but arguably, no camera has benefited more from free firmware updates than the Z9.
After a series of lousy hardware faults, SanDisk's name turned to mud. More than a year later, the company hopes to make people forget with a fresh new logo.
Buying a camera is like entering into an agreement with the brand. You’re handing over your hard-earned cash, and they are giving you the best product they can, or at least that’s how it used to be.
In the last year, I have written dozens of stories for PetaPixel about various incidents where people have died (or almost died) while taking a selfie, photo, or video. It may sound like a lot, but it is only a handful of the fatalities that I could have reported on.
This week, Adobe said that it would be making changes to its Photography plan pricing and eliminating the most affordable option entirely. Beyond that, as more camera and lens companies are pushing to support the "hybrid" creator (for good reason), Adobe continues to ignore them.
