Opinion

Four vertical color stripes with camera brand names: Fujifilm on green, Nikon on yellow, Sony on orange, and Canon on red, each in their distinctive logo fonts.

Camera Makers Need to Lean Into Their Brand Colors Again

When Nikon added the gold ring to the lens mount of its 28-135mm f/4 PZ earlier this year, I was ecstatic. Finally, Nikon was leaning into its brand color. I was saddened to learn it would only do this on select products moving forward. That got me thinking: every brand is leaning away from color when they should be leaning into it. For a tool designed to create art, the camera tends to be dreadfully boring.

A woman with long dark hair wearing a white blouse smiles brightly in soft, golden sunlight, with an out-of-focus natural background.

Stop Making Digital Look Like Film

I shoot digital. I don’t do film, and I have never touched a film camera. I have never spent hours in a darkroom waiting for a print to appear under red light. My photography career began entirely digital, and I have grown to appreciate the possibilities it offers. Every modern camera provides clarity, precision, and control that film could never fully deliver. Every detail, every color, every expression is there, ready to tell the story as it happened.

Two smartphones are shown: the left phone in a beige and black case with an attached camera lens accessory, and the right phone in a black case with the Apple logo and visible MagSafe ring.

The Audacity of Case Makers Flaunting the iPhone 17 Has Me Suspicious

Last week, I received multiple emails from different case makers showing supposed designs for the iPhone 17 series. Then this week, that ramped up to Dbrand, Moment, UGreen, and basically every case maker at IFA showing the same thing, all flaunting the same design. Apple is historically excellent at keeping a secret, so what changed this year?

A smiling man outdoors holds up a large camera lens with his left hand and gestures toward it with his right. The logo "PetaPixel Showcase" appears in the lower right corner. Trees and a blue sky are in the background.

The Meike 35mm f/1.8 Pro Is What a Budget Lens Should Be

In an effort to learn to love the 35mm full-frame focal length, I took the latest Meike 35mm f/1.8 Pro lens out for a spin. The Meike 35mm f/1.8 is an affordable take on the popular focal length, but it has some handy tricks up its sleeve that belie its lower cost. Many creatives who are looking for a compact and sharp lens will find the Meike 35mm ideal for street photography and travel. I carried it on a little road trip around southern Alberta, and it proved to be a handy companion.

Two elderly people sit on a bench outdoors, looking at a photo album filled with black-and-white pictures. Sunlight casts shadows on the wooden path beside them.

Why Are There No Digital Photo Albums?

It is hard for anyone to deny the positive effect that the transition from film to digital has had on photography. The sheer number of photographs taken each year has increased exponentially in the digital age, particularly now that cameras are included on nearly every cell phone. But we have lost one aspect of photography: the photo album.

Two Nikon cameras are shown: a Nikon D850 DSLR on the left with its lens removed, revealing the sensor, and a Nikon Z series mirrorless camera on the right, partially faded into the background.

DSLR vs Mirrorless Cameras: Why My DSLR Still Wins

I’ve been a photographer for 14 years — ten in Boston, Massachusetts, and the last four in Austin, Texas. I’ve photographed weddings, concerts, portraits, travel stories, and countless events where the light was less than perfect.

A black Nikon Df DSLR camera with a lens is centered against a textured gold background.

The Retro-Styled Nikon Df DSLR Was Both Behind and Ahead of the Times

While Nikon's vintage-inspired Zf and Zfc mirrorless cameras have proven exceptionally popular with photographers, they are not Nikon's first foray into a retro-styled digital camera. No, that was 2013's Nikon Df, arguably the most bizarre DSLR Nikon ever released. 12 years later, people are returning to the Df and appreciating all its novel charms.

A black digital camera with a textured grip is centered over a background of ocean waves with white foam.

Fujifilm Navigates the Changing Photo Industry Better Than Anyone

While the digital camera market is doing relatively well this year, thanks in large part to surging camera demand in China, the digital camera market during the smartphone era has been in near-constant decline. This has put significant stress on all camera manufacturers, although some have navigated the challenges better than others. Fujifilm is a particularly strong example of a company that has managed not only to survive in the ever-changing market but also to thrive.

A bride in a white dress holding a bouquet walks outdoors on a sandy path, while a young boy helps carry her train. A wooden fence and grass are visible in the background. The scene is in black and white.

Overcoming The Barriers To Making Money From Your Photography

It’s getting ever more challenging to earn a living from photography. It is especially difficult to start a photography business now. So, here are some of the barriers you may meet and how to overcome them.

I consider myself lucky as I earn my living from photography. It’s not a profession that is going to make me rich, although it keeps the wolves from the door. Moreover, I love what I do.

A compact black handheld camera with a built-in gimbal and a flip-out screen displaying the DJI logo, set against a light gray background.

The DJI Osmo Pocket Cannot Be Stopped

Since the DJI Osmo Pocket 3 launched in October 2023, it has been selling like gangbusters. Arguably, no single camera model has been anywhere near as successful as the Osmo Pocket 3.

A Sony Alpha 7C R mirrorless camera is prominently displayed in the foreground, with a glowing blue and white energy swirl and another Sony camera in the background.

Does the Sony RX1R III Make the a7CR More Compelling?

When Sony announced the a7CR in August 2023 alongside the a7C II, the compact high-res a7CR flew a bit under the radar. With the shock announcement of the highly anticipated RX1R III fixed-lens premium compact camera, the a7CR is getting more attention, and it's well deserved.

A large, blue DJI logo is overlaid on a dark, shadowed camera body, creating a contrast between the bright logo and the black background.

DJI Could (But Probably Won’t) Launch a Full-Frame Mirrorless Camera

Although PetaPixel rarely deals with photography rumors, there is one that keeps popping up that warrants attention. For about a year, numerous publications have reported that DJI is gearing up to release a mirrorless interchangeable lens camera. Is it possible? Sure. Does it make sense? Not really.

Several UGREEN electronic devices, including chargers and adapters, are displayed on a wooden desk in front of a computer setup, with digital screens showing charging icons.

Credit Where Credit is Due: UGreen’s Chargers and Plugs Rock

This year has been my busiest for travel in some time. As camera and smartphone companies are launching new products all over the world, I've found myself on multiple continents living out of a suitcase. Through it all, I've found myself with a new appreciation for high-quality plugs and battery banks.

A large crowd gathers under a "Welcome to BILD expo" banner at a convention center, with directional signs for various stages and exhibitors visible.

The Popularity of the 2025 Bild Expo Vastly Exceeded My Expectations

Last week, B&H hosted its second Bild Expo at the Javits Center in New York City. After years of attending the Photo Plus expo and seeing its rapid decline, I had questions about the viability of a show in New York City. Whatever expectations I might have had, they were absolutely shattered by what I saw there.

Two digital cameras, a Nikon DSLR body on the left and a Sony mirrorless camera body on the right, are displayed side by side against a blurred green background.

Photographers on a Budget Do Not Need to Settle for Bad Cameras

As new entry-level cameras from major manufacturers become pricier and the segment shrinks altogether, photographers on a tight budget may be tempted to buy one of the many very cheap brand-new cameras available through online retailers. However, a much better option for those looking to get a camera without breaking the bank is the used market. You can get a lot of performance for relatively little money.

White text reads "content credentials" beside a "cr" symbol on a blue and purple abstract digital background with circular and rectangular shapes and light spots.

Thanks to a Disjointed Rollout, C2PA Content Credentials Look Stuck

Two weeks ago, enterprise software developer Digimarc released a Chrome extension that could verify and display image provenance for photos or designs embedded with C2PA Content Credentials. After two weeks of testing, PetaPixel found it to be mostly useless, but that's only because the C2PA rollout has been so disjointed.

Side-by-side portraits of two women: one with long, blonde, wavy hair and glamorous makeup, and the other with a short, straight blonde bob, natural makeup, and wearing a sparkly top.

Why is Pamela Anderson Not Allowed to Age?

We have all seen the online drama and hate that has been thrown at the recent photographs of Pamela Anderson, age 57. This Canadian-American actress, model, and media personality has been the center of attention for nearly four decades.