Who Is Responsible for a Camera’s Failure?
When news broke that French digital rangefinder maker Pixii had entered liquidation, the response across the photography community was swift and, for PetaPixel, surprisingly personal.
When news broke that French digital rangefinder maker Pixii had entered liquidation, the response across the photography community was swift and, for PetaPixel, surprisingly personal.
Diane Arbus. Helmut Newton. Bruce Gilden. If the world was just, Bart Simpson would have been counted among them, all legendary photographic talents of the 20th century.
Now that Apple has added touch to the MacBook Pro, it's time to ask again: Why can't we run macOS on the iPad Pro?
Today, Apple announced a major shift in its laptop computing by adding touch to the MacBook Pro — a move famously despised by Steve Jobs so many years ago. But in a move that I found to be unexpected, Apple isn’t forcing you to go with this new model if you want the latest and greatest computing performance.
President Trump wants to rebrand artificial intelligence, presumably to improve public perception of the data centers he wants to build everywhere.
Lens and watchmaker Artra is teaming up with the legendary camera brand, Rollei, on a limited-edition Rolleiflex-inspired watch.
The Olympus PEN F is easily one of the sexiest cameras you will ever hold, full stop. It deserved to become an instant classic when it hit the streets, and ten years later, the resale market price holds this statement to be true. When I reviewed it so many years ago, I fell in love with the camera, not just because it was gorgeous, but because it was so functional.
With Apple's debut foldable phone, the iPhone Duo, launching tomorrow, the internet has been buzzing about Apple's iPhone Duo Case and how sticky it is. Yes, it's unprecedented for Apple to make an adhesive iPhone case, but it's common for foldable phone cases.
It’s been a big week for execution: in Tennessee, they botched one. In Texas, they’re making plans to televise another.
Today, Getty Images announced a restructuring agreement and said it plans to begin a prepackaged Chapter 11 process in the coming weeks.
For several months, the most interesting thing about the Fujifilm X half to me was not its image quality, its Type 1 sensor or its resemblance to an old half-frame camera. It was the number of times it made me stop before taking a photograph.
WhatsApp users may have recently noticed an annoying pop-up message when sharing photos: "Restyle with AI."
Foliage season is in full swing here in New England, and so far, my wide-angle lens has spent far more time in my bag than attached to my camera. My name is Jeremy, and I'm addicted to telephoto lenses for landscape photography.
After 20 years of photographing fall color, I'm sharing the lessons that have helped me plan better outings, find stronger compositions, and build a more varied portfolio. Growing up in the Northeastern U.S., autumn has always been one of the times of year that draws me outside with its explosion of color and fleeting window of opportunity. Over the years, though, I've learned that creating great autumn photographs isn't simply about being in the right place when the leaves reach their peak.
Wildlife photography, including bird photography, has gone through several phases for some photographers during the 35 years that I have been involved in wildlife photography.
Last week at Qualcomm's annual Snapdragon Summit in Hawaii, instead of soaking up the Sun or digging my toes into the sand, I heard an awful lot about agentic AI. Everywhere I went, the "AI agent" followed me like my own shadow. At first I was skeptical. I still am, but now I'm also thinking about the possibilities. Could an agentic AI actually make my life better?
Ah, rumors, the unsubstantiated gift that keeps on giving. Rumors are often fun to think about, and sometimes they even come true. Color me skeptical that the current hot goss in the Sony world, the a7S IV, will become a reality, though.
Yesterday, Xtra posted to Threads and apologized to customers who are still waiting for the Muse 2 and Muse 2 Pro to come to market. The delay is most certainly due to issues with the U.S. government, but Xtra is now saying it's actually because the company cares too much.
SmallRig has announced a pair of external optical viewfinders designed to give photographers more options for framing their photos with their go-to cameras.
Hasselblad cameras' excellence comes from decades of engineering, and that results in a polished product built with the best of the best in mind. Everything is good: the grip and body are built to last, the optical quality is better than Leica.
In January, Nikon sued Viltrox in China, claiming the lens maker had violated its intellectual property for the Z-mount and sought royalties and damages. But this past summer, that court disagreed and ruled in favor of Viltrox. This sets a major precedent that could easily impact Canon, the owner of the only truly closed mirrorless camera mount.
So the new Sony FE 400mm f/4.5 GM OSS and FE 600mm f/6.3 GM OSS lenses are obviously different, right? Yes, of course, but not nearly as different as one might reasonably assume. Some seriously efficient optical engineering is going on here.
Shooting a viral image is a surefire sign that you're doing something right, right? Yet most photographers who shoot something trendworthy quickly lose control of their original work.
Amid the shuffle and chaos of Apple's annual iPhone event, yesterday also marked Sigma's 65th anniversary, and the company celebrated in very Sigma fashion with a sincere letter to the world and a beautifully animated video featuring technicolor camera and lens parts.
News just broke that the new Apple Watch Series 12 will have a feature called "Siri Recap" that uses "ambient listening" to "take notes" that users can later review as a summary.
A.I. chatbots are inundating the world, and few people are talking about it.
After a teaser last week, Xiaomi has fully unveiled its first wide foldable phone, the Xiaomi 18 Fold. The new handheld features a wide 5.38-inch cover display and an expansive 7.58-inch 120Hz inner AMOLED display.
A short while ago I was reading the comments on a restaurant's Facebook group post. The post was a set of dodgy AI-generated food images, and they had that giveaway look. Too glossy, sauce behaving strangely, and bread that somehow looked like a sponge.
Adobe Camera Raw 18.6 arrived recently, bringing a rather interesting new Glow feature in its Effects panel that could easily fly under the radar. With this new tool, photographers can easily create an Orton effect or mimic film halation, delivering some pretty cool looks.
Over on Japanese crowdfunding site Makuake, photographers can support what is arguably one of the goofiest toy cameras to date. And that's a high bar to clear. The "DV42" is a 24-gram, teeny-tiny camera that, for some reason, is styled to look like a cassette tape.
Hohem has unveiled the Eyepic at IFA 2026, introducing what the company calls the "world's first 2-in-1 pocket gimbal camera." The device combines a detachable camera with three-axis stabilization, allowing it to function as a handheld gimbal camera or a wearable camera for hands-free recording.
Last week, DJI shared a rocket launch video recorded using Osmo Action 6 cameras. As is so often the case, DJI's primary commercial and legal rival, Insta360, is not content to merely watch from the sidelines. Insta360 has its own new rocket launch video, too.
Today, Tim Cook officially hands the reins at Apple over to John Ternus. During Cook's 15-year tenure as Apple's chief executive officer, Apple went from a $347 billion company to a $4.6 trillion one, a nearly 13.3 times increase.
A lot has been made of the fact that in the Nikkei Industry Map, Nikon lost its third-place position to Fujifilm. However, what most discussions miss is why that happened and whether or not it's actually a meaningful position swap. As I suspected, the conversation has missed important nuance.
A new camera from FarseerTech aims to simplify photographing distant, moving subjects. RocXZoom combines a 50x hybrid zoom, motorized pan-and-tilt movement, and AI-powered subject recognition in a compact body designed for wildlife, birding, and outdoor observation.
Once upon a time, when I was a student, I was in a London park and nearby there was a camera club taking still-life photos on the grass. They were doing absolutely no harm to anyone.
Hasselblad's latest financial statements offer further proof that it is a company in rebirth, and that Hasselblad's decision to join the mirrorless medium format market was exceptionally shrewd and well-timed.
I don’t usually reach for my iPhone Camera app for much beyond quick clips, social posts, and photos, and I’ve certainly never put any accessories or lenses on it. Then came the Moment T-Series II lens set, and now that very well might change.
According to the latest BCN Ranking in Japan, DJI made all 10 of the best-selling video cameras last month. Even by DJI's lofty standards, that level of dominance is absurd. In the US, this dominance is under threat from legal issues and competitors alike.
It's Saturday, and instead of enjoying the nice weather, I'm drawn to my computer to write the equivalent of a deep sigh. Two companies decided to publish generative AI slop this weekend designed to sell cameras, and I will never understand it.
DarkSky International's Capture the Dark 2026 photo contest undoubtedly featured some beautiful photos of the night sky captured by talented photographers. However, since the winners were unveiled last week, controversy has reared its ugly head.
The creator of a new vibe-coded iOS slow-messaging app, Carrier Pidge, admits that his app is pointless and has minimal, if any, practical use.
I'm a little late to the party, but when looking at Kodak's strong financial results yesterday, I realized that the company had released new large-format film and bulk roll products just a few months ago. They're worth looking at, even if they are no longer brand new.
Alongside its three new slab smartphones, the Pixel 11, Pixel 11 Pro, and Pixel 11 Pro XL, Google unveiled a new foldable, the Pixel 11 Pro Fold. It's sleek and stylish, but has serious camera compromises.
Pentax is in a challenging spot. Its parent company, Ricoh, remains committed to the Pentax brand, and Pentax wants to continue to make DSLR cameras. The problem is nobody wants new DSLR cameras.
I recently added a camera that shoots 6x6 to my shelf. Square negatives, twelve per roll. I expected to enjoy the lens, the build, the ritual of loading film backs. What I didn’t expect was how much the shape of the frame would mess with the rest of my photography vision.
Skylum, best known for its AI-powered photo editing software Luminar, is grappling with today's increasingly negative attitude toward artificial intelligence by changing its messaging to double-down on human creativity.
Canon's latest lens patent is interesting mostly because of what it represents than the specific lenses detailed. The patent features an interesting three-group lens design that Canon says delivers faster autofocus performance, all else equal.
If you ask a photographer what they specialize in, they may pause before answering. That pause is worth paying attention to.
Rollei Superpan 200 is a curious sort of film, making it all the better reason to feature it today. The first impression we would give you of Superpan 200 is that on the surface it can be easily unimpressive, but dig a bit deeper and Superpan quickly reveals that it has quite a bag of tricks at its disposal.