Sony Is Reportedly Trying to Buy Tamron, Which Makes Perfect Sense
Sony has reportedly made a significant offer to buy Tamron, a leading Japanese lens manufacturer that makes more than 20 lenses for Sony E-mount mirrorless cameras.
Sony has reportedly made a significant offer to buy Tamron, a leading Japanese lens manufacturer that makes more than 20 lenses for Sony E-mount mirrorless cameras.
Let's take a journey back to February 2016. DSLR cameras are a big thing, even Sony is still making them. Nikon announces the flagship D5 and the powerhouse D500. Nikon also unveils an all-new series of premium Type 1 compact cameras: the DL Series. But they never actually arrived.
The Sony FX5 has been unveiled, ushering in a new era for Sony's FX Series cinema cameras and, in many ways, answering the increasingly noisy critics who have been reasonably demanding more meaningful improvements from Sony.
Light Lens Lab has shown off one of its many photography projects, showing that it is in the early stages of making an all-new film camera.
Sony has announced the exciting new FX5 cinema camera, and it has a ton of interesting features and improvements. It also has among the strictest memory card requirements of any Sony FX or Alpha Series camera to date.
OnePlus has left the party. For a brand with a perpetual upstart status in a North American smartphone market that’s only getting worse by the year, OnePlus’ exit from North America and Europe is a loss by any measure, even if you find yourself wondering what I’m even talking about.
Cinestill 50D is the less popular sibling to Cinestill’s 800T and 400D emulsions. Because 50D often gets passed over in favor of those other two, we figured it would be a great film to feature on Film Friday. It is a different and lovely film in its own right and deserves a bit more attention than it receives.
Squarespace users across the web have begun reporting receiving emails detailing impending price increases that range as high as 26%, depending on the selected plan and payment option.
Yesterday, SmallRig announced the Professional Outdoor Backpack (25L) 6521 that advertises an "innovative" interior that promises to hold dividers in place via a hook-and-loop system. That sounds great, but the innovation wasn't SmallRig's -- it was Hasselblad's.
DJI is in a bit of hot water after it was discovered publishing an AI-generated ad on TikTok, where AI-generated people are not all that unusual. DJI's now-deleted ad featured a video with an AI avatar who looks, mostly, like a real, actual person.
Christopher Nolan's upcoming epic, The Odyssey, which was shot with groundbreaking IMAX cameras and features immensely talented actors, has an AI competitor. A new AI-generated adaptation of the classic Homeric epic is also hitting screens soon and I have to ask, what the hell are we doing?
We are living through the most photographed moment in human history, and somehow, street photography matters more than it ever has.
Sony unveiled the long-awaited RX10 V this week, bringing out a new versatile bridge camera for the first time since the RX10 IV in 2017. You've already seen what we think, but we believe it's important to get a diverse assortment of opinions when considering something as important as a camera purchase. $2,299 is a lot of money, after all.
Japan routinely gets a lot of cool, exclusive photography-related merch. For example, Ricoh's limited-edition camera straps made from seats salvaged from a retired train car surely made photographers elsewhere green with jealous rage. But it doesn't have to be this way. Everyone could have access to cool photo-related gear.
The more photos I take and the more cameras I test, the more I realize that the shooting experience is just as important as the results. So why has one of the most iconic experiences -- the waist-level twin-lens reflex camera -- been left by the wayside?
When I first threw out the idea of taking another look at the Canon EOS Digital Rebel 300D, the response from the team was tepid to say the least. Why devote time to what could be argued as one of the worst DSLR cameras of all time?
Photographers in 2026 live in the age of reusable film cameras. There is the Pure35 that U.K. retailer Analogue Wonderland launched last month, Lomography's huge array of cameras, and Dubble Film's SHOW camera, to name just a few. Now there's another one on the scene, and it arrives with a legendary name, the Praktica VF212.
For the past year, I've been focusing mainly on panoramic photography. It started with the Hasselblad XPan, which led me to purchase the Fujifilm TX-1, and even made me go further into the 3D printed 120 format world with Sasquatch, CCB, and Exposing Engineering. But that's all analog, and digital photographers deserve an option, too.
The AI-driven flash memory shortage has claimed yet another victim: the Apple MacBook Neo's extremely aggressive price. It's not just the Neo, either, as Apple has increased the prices of all its Macs, iPad models, and even the already-pricey Vision Pro.
Alongside Studio Pro, its new photo editing platform designed for high-volume working photographers, VSCO announced VSCO One, and it's getting a lot of attention, and not only for good reasons.
Is it a DJI Osmo? Is it an Insta360 Luna? Nope, it's a Goojodoq GFS025, and it, for whatever reason, is a handheld camera fan.
For the past several months, the photography community has been subjected to the strangest series of product launches that we've ever seen. I use the word "launches" very loosely, because two-thirds of those products have yet to actually "launch."
"I was scared to hire a photographer for my wedding," says the sister of Reagan Simmons Hancock in the harrowing Netflix documentary Maternal Instinct. It's not surprising. Her sister was murdered by her wedding photographer.
The Federal Communications Commission (FCC) loosened restrictions on some Chinese-made drones this week, although only those that count as "toy drones" and only those that exist within a preposterously narrow definition of what counts as a "toy drone."
Earlier this week, I published a "review" of sorts of the Nikon S3 rangefinder, which I believe to be one of the most beautiful cameras ever made. Through that experience, though, I was reminded of Nikon's vintage glass, and once again baffled by how the company hasn't remade them.
We were sitting on a train between neighborhoods in Osaka, Japan, when Chris Niccolls turned to me. "I'm thinking of buying a new camera," he said. I was shocked. Chris, who has a different camera in hand every week because of his job as a reviewer, actually wanted to own one. "I want something small."
Lomography's latest release, a pair of new colorways for its popular Sprocket Rocket 35mm panoramic film camera, is a real Dr. Jekyll and Mr. Hyde situation. One of the new colorways is beautiful and understated, while the other is super ugly. The fun part is that some readers may not know which of the two colorways is the ugly one.
There has been chatter about Sony making its own medium format camera system for about as long as Sony has made image sensors for other brands' medium format cameras. Sony's recent reveal of the 65mm-format Rialto 65 image sensor block for Venice 2 cinema cameras has only strengthened these rumors. However, the speculation is pipe dreaming, at best.
On June 9, Chief Judge for the Ninth Circuit Court of Appeals Mary H. Murguia issued an Order in the case of Jeffery B. Sedlik v. Katherine von Drachenberg, aka Kat Von D, et. al. granting an en banc rehearing by the full court.
The Osmo Pocket 4P is starting to get more visible online as DJI is putting it into the hands of reviewers and content creators this week. That said, most of this camera is still a mystery -- and that's the way DJI wants it.
As Instagram user mrphotographerguy showed in a Reel with the aid of his friend, Alexander Nikolis, zoom lenses do some interesting things with camera ports, and more importantly, the inside of a camera.
For several summers, I have taught drone photography in Iceland’s highlands under permits issued by the country’s nature conservation agency. I applied on time, followed every condition, and never received a complaint from a ranger, another visitor, or the agency itself.
Most photographers I know are in constant motion. New cities, new continents, new visual problems to solve. There's truth in it. Unfamiliarity forces you to look. Familiarity gives you permission to stop. But there's another, less-discussed school of practice that works in the opposite direction: stay. Return. Go back to the same streets until the strangeness burns away and something else appears in its place.
There's a new dynamic range champ, the Sony a7R VI.
After over 7,100 Kickstarter backers pledged over $2.4 million for Peak Design's new Travel Line bags, the four new travel-friendly, adventure-ready bags are now available for direct retail purchase.
Vintage-inspired, retro-styled cheap digital cameras are everywhere these days. The new Leaf Camera is yet another affordable digital camera trying to be the next Kodak PixPro.
The world of photography is currently navigating a crisis of authenticity. AI-generated images are now indistinguishable from photographs. Judges and audiences alike can’t tell the difference. Even experts are getting it wrong.
When it comes to Android phones, Samsung is among the first to come up in conversation. The company built part of that cachet on the camera performance of its flagship Galaxy S series, but has long since abdicated the role of setting the pace for mobile camera hardware.
Yesterday, PetaPixel shared that a fully AI-generated film titled "Dreams of Violets" had been accepted into the Tribeca Film Festival. For some reason, there are people who insist this is the future of films. If that is the case, then congratulations: I hate movies.
The world-famous Tribeca Film Festival starts next week and will feature a "live action" feature-length film entirely AI-generated, a world's first.
The Belfast Photo Festival is still over a week from starting in Belfast, Northern Ireland, but it has already instigated serious outrage among photographers. The Belfast Photo Festival will include a major interactive public exhibition that invites visitors to pick up a hammer and destroy "obsolete" cameras, and not everyone is on board.
Low-budget horror movies aren't for everyone. But it's difficult to ignore Obsession, which just raked in over $30 million in ticket sales over the Memorial Day weekend, taking it to $80 million worldwide. Not bad for a film that was made for just $1 million.
Canon's recent video-first and hybrid cameras, the EOS C50, EOS R6 Mark III, and brand-new EOS R6 V, are a perfect example of what I consider Canon's biggest EOS R System mistake. These products are segmented in extremely annoying ways.
As Japanese retail analyst BCN+R described earlier this year, DJI had a massive market share in the video camera market in 2025. The Chinese tech company's dominance has only strengthened so far in 2026.
As soon as I learned about the exciting and excellent new Sony a7R VI and got my hands on it a few weeks ago, I knew exactly what people would be asking once they learned about the camera's new, faster stacked sensor and 30 FPS burst shooting rates. Why would any photographer choose the Sony a1 II over the a7R VI? And I was right. I heard this question at least a dozen times at Sony's a7R VI event in New York City without any prompting whatsoever.
Sony unveiled the Xperia VIII smartphone this week, boasting photographer-focused upgrades and improvements. American buyers, who are yet again missing out on the latest Xperia, may have felt a little left out. Looking at the phone's new AI Camera Assistant with Xperia Intelligence and its terrible results, perhaps U.S. buyers aren't missing out on much at all.
In a world where photography software companies don't always give photography or photographers the respect they deserve, VSCO has committed to the importance of photography.
The media award season -- a time for applause -- also highlights an irony of the fast-changing marketplace: the winners could be gone.
Another day, another Wi-Fi camera hack. "A million" network-connected baby monitors and security cameras were visible to hackers, exposing many households to extreme privacy violations and security concerns.
Last week, President Donald Trump and the U.S. Department of War launched a new website to publish unsealed photos and videos related to unidentified flying objects (UFOs) and unidentified anomalous phenomena (UAP). Of the 161 files released so far, the most attention-grabbing ones are from NASA's Apollo missions in the late 1960s and early 1970s.
