Looking to save on new photography gear this Fourth of July? This week's holiday deals include substantial discounts on cameras, lenses, drones, lighting equipment, action cameras, and accessories from many of the biggest names in photography and filmmaking.

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Cheap, compact digital cameras continue to be all the rage, with new models popping out of the woodwork from every which way. The latest in Japan, the DIGI+ Dual Display Digital Camera DGP-DCM01, combines a translucent body design with a secondary selfie-friendly front screen.

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Zhongyi Optics, known as Mitakon, has announced a series of ultra-fast T1 cinema prime lenses for full-frame cameras.

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In May, 7Artisans announced the Max AF 135mm f/1.8 full-frame portrait prime, but only for Nikon Z mount. Now Sony E-mount and L-Mount cameras are getting some love.

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While the DJI Osmo Pocket 4P has only been officially unveiled in China, PetaPixel has been testing the device ahead of embargo and can exclusively share some key details about the dual-lens gimbal camera, including its brand-new, cutting-edge LOFIC image sensor.

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Manfrotto has announced the Uncover bag series, which it refers to as a range of carry solutions designed for creators and urban travelers whose daily routines are in constant motion between work, content creation, and weekend trips.

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Delkin has announced the Valor Pro CFexpress Type B memory card, a 1TB capacity high-speed option that is designed, assembled, and tested in the United States and is emblazoned with the American flag.

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Fujifilm's classic QuickSnap series of one-time use, or "disposable" as many customers say, cameras is celebrating its 40th birthday. To mark the occasion, Fujifilm has released two new variants of its QuickSnap one-time-use analog cameras.

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PetaPixel recently reported that filmmakers captured a Chinese rocket launch using a Blackmagic Ursa Cine Immersive camera. Now, filmmakers in Japan used Blackmagic's immersive cinema camera to record a professional basketball game.

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Along with the explosion of miniature cameras since the runaway success of the Kodak Charmera took the world by storm has been the tangential surge of other compact cameras. Godox's new C100 falls into that second category.

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ProGrade Digital announced new Iridium-series CFexpress 4.0 Type A memory cards, featuring dual VPG certification and higher capacities than ProGrade's prior 480GB and 960GB CFexpress 4.0 Type A Iridium cards.

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Photographers in 2026 live in the age of reusable film cameras. There is the Pure35 that U.K. retailer Analogue Wonderland launched last month, Lomography's huge array of cameras, and Dubble Film's SHOW camera, to name just a few. Now there's another one on the scene, and it arrives with a legendary name, the Praktica VF212.

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This time around, my review process went a little differently. Instead of doing a full deep-dive into one lens, I decided to compare two brand new ones against each other.

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Oberwerth has announced an "ever-ready" case for the Leica D-Lux 8. It perfectly fits over the camera to keep it padded and secure, but leaves access to the ports and quickly opens so important moments aren't missed.

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Looking for a Sony camera upgrade? B&H’s latest deals include significant savings across Sony’s full lineup, from entry-level APS-C models to flagship full-frame and high-speed professional bodies. Some of these deals end at 11:59 PM EDT on Sunday, June 28, so time is limited to take full advantage.

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I had never before traveled to the largest Canadian city, and de facto capital, Toronto. However, a opportunity to visit this historic city provided an interesting challenge for me. Could I shoot a large and modern city with only one wide-angle lens and be happy with the results?

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Kipon has introduced a new Variable ND PL adapter for Sony and Nikon mirrorless cameras, and it looks pretty nifty. It is the world's first professional PL mount adapter with an integrated variable ND, Kipon says.

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Hot on the heels of Leica announcing its best SL-series camera to date, the Leica SL3-P, the fine folks over at Helium Design Lab have a new HeSL3 Interface Plate for the SL3 series cameras, including the SL3, SL3-S, and new SL3-P.

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Moment has announced the T-Series Mobile II lens series, which it says has been redesigned from the ground up with more glass, improved sharpness, and even more character.

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After being shown off at CP+ in late February and teased a couple of weeks ago, LK Samyang and Schneider-Kreuznach have finally taken the wraps off their newest collaboration, the full-frame AF 60-180mm f/2.8 telephoto zoom lens.

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