sonyalpha

It seems that everyone has something to say about Hasselblad's new line of Lunar mirrorless cameras, with "ugly" being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, "upgrading" it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar's Photokina booth, brochure, and website feature concept sketches that show how the camera's design came about.

What's interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.

Here’s the first leaked photograph of Sony’s upcoming high-end full-frame single-lens-translucent DSLR, the A99.

The veil of secrecy is starting to lift from Sony's upcoming high-end full frame DSLR. sonyalpharumors has published a detailed list of specs that give a pretty complete picture of what we'll be seeing in a few weeks. The camera features a 24.3 megapixel full frame CMOS sensor and Sony's Single-Lens Translucent (SLT) technology.

Not so much a "leak" as the proverbial flood gates opening, earlier today the Indonesian website Yangcanggih released what amounts to a full gallery of both the new NEX-F3 and A37 cameras, giving Sony fanboys (and girls) plenty to get excited over. The pictures confirm many of the previous rumors: the NEX-F3 does have a pop-up flash, and the 180-degree tilting screen is also a feature; while the A37 is receiving an articulating screen as well.

Sony has announced the Alpha A57 pellicle mirror camera, the successor to its A55 released a year and a half ago. While the sensor resolution is still 16-megapixels -- no megapixel war here -- the new camera has an increased ISO limit of 16,000 (up from 12,800), a faster continuous shooting rate of 12fps (up from 10), and an improved 15-point AF system with enhanced object-tracking and snappy AF during HD video recording. It can also capture full HD video at 60p, 60i, and 24p. It'll be priced at $700 for the body only (or $800 with a 18-55mm kit lens) when it hits store shelves next month.

In interviews published on Sony's website, the company's designers talk about how its latest DSLRs are based on a styling technique called "Tensile Skin", in which sharp lines and curved surfaces giving a "natural sense of tension". What's interesting is the tool they used to explore this idea: an ordinary sock.

Lost in the commotion of Sony’s awesome camera announcements was the official unveiling of the LA-EA2 A-mount …

Here’s some interesting innovation on the tech-side of photography: on August 24, Sony will be unveiling a new lens …

Camera innards are often shown in cross section diagrams, but here’s a Sony Alpha camera and lens that were …

Sony and Olympus are headed in very different directions when it comes to DSLR cameras. While Olympus …

Owners of Sony’s NEX line of EVIL cameras can now autofocus A-mount lenses that are used with Alpha DSLRs.

The rumors that have been circulating in recent weeks were spot on: Sony has just announced four new DSLR cameras: the A33, A55, A560, and A580. As expected, the A33 and A55 are the world's first pellicle mirror DSLRs, and have the features and specs we posted just yesterday: phase-detect autofocus while recording HD video or shooting 7fps or 10fps respectively.

The above is supposedly a leaked photo of the not-yet-announced Sony A33 and its …

A day after photos of the upcoming Sony A33 and A55 DSLR cameras (rumored to have pellicle mirrors) were leaked, photos and specs of what appear to be the upcoming A560 and A580 cameras have also sprung up. Like the photos leaked yesterday, the front view of the two cameras show exactly the same body with only the model number Photoshopped. Not sure why this is.

The two cameras will be 14 and 16 megapixels (respecitively), and will offer features similar to comparable cameras from the Canon and Nikon camps. These include an ISO range of 100-12800, 1080p HD video recording, 15 autofocus points, 5 frame per second shooting, and a swiveling LCD on the back.

Alleged photographs of the upcoming Sony Alpha A33 and A55 DSLR cameras have popped up in an overseas forum. The images look legitimate, though the A55 and A33 front views are identical images that had the model number Photoshopped. Not sure why that is.

These two cameras are rumored to be pellicle mirror cameras. Read this post that we wrote last week to learn more about what pellicle mirrors are.

Here's what the next couple weeks are going to look like in terms of press events possibly related to DSLR announcements: Nikon goes first on August 19th, Sony does theirs on August 24th, and Canon has one scheduled August 26th. Nikon will likely be announcing the D3100, while Canon drops the 60D during theirs.

A big rumor regarding Sony's upcoming unveiling is that they're going to be showing us the world's first pellicle mirror system on a DSLR camera. This means instead of a traditional bulky mirror that swings out of the way -- as found in current DSLRs -- the Sony DSLR will have an ultra-thin and ultra-lightweight semitransparent mirror that allows photos to be shot without the mirror swinging out the way.

Looks like the leaked photos of the Sony A290 we published last month were of the real …

Here's a new Sony Alpha concept DSLR camera that features a slanted LCD to keep your face away from the screen, similar to the Sony a352 concept camera that we featured last month. Unlike that one, which had a solar and rounded design, this one has a lot of edges and sharp angles, like what you might see in futuristic concept cars.