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Sony Unveils Affordable New FE 35mm f/1.8: The Lightest Lens in Its Class

Sony has officially announced the much-anticipated and long-rumored FE 35mm f/1.8 lens for its full-frame mirrorless cameras. The lightweight new lens—which Sony claims "sets a new standard for portability"—will give Sony shooters an affordable, if slightly slower, alternative to the popular Sony Distagon T* FE 35mm f/1.4 ZA.

This is What Happens When a Camera Gets Dropped in Lava

Ever wonder what happens to a camera if you accidentally drop it into a volcano's molten lava? Well, wonder no more, because some poor photographer found out the hard way.

Photographer Amanda Stevens was working at Samy's Camera in Pasadena, California, this past weekend when she came across this Sony Alpha mirrorless camera that had been destroyed by lava damage.

Sony UK: There Are No A-Mount Cameras Planned

Sony's A-mount system has seen its activity slowed to a halt as of late while the company continues to launch new E-mount cameras such as the a7R II and a7S II. There were two A-mount lenses refreshed back in April, but the last A-mount camera announced was the Sony a77 II way back in May 2014 -- an eternity as far as camera refresh cycles go.

Now speculation about the death of the A-mount is being rekindled after Sony UK made public statements saying that there are "no A-mounts planned."

Sony Fires a Shot at DSLRs by Shattering Mirrors

Sony Australia has launched a new "Move to Mirrorless" advertising campaign that aims to lure people away from DSLRs and to the Alpha line of mirrorless cameras. To get its point across, Sony released the 60-second video above showing large mirrors shattering into little pieces in the desert in order to make way for "a new era in photography."

Alpha Dog: How Sony Created the Most Innovative Camera Brand in Under a Decade

Using the bones of a dying giant and a healthy dose of innovation, Sony built one of the most forward thinking lines of high-end cameras available in recent memory.

When they entered the serious photography market following their acquisition of the struggling Konica Minolta camera business, Sony brought the coffers and clout of an international conglomerate as well as the fresh eyes of a newcomer. Using those tools, they've pushed the technological envelope in a way that few others were willing or capable of doing and, now, are setting the benchmark for where others ought to be aiming. Oh, and they did it all in just eight years.

Out on the Road: Getting to Know the Sony a7 and a7R

This last week, I had the great pleasure of joining many of my fellow writers from other major photo and tech news outlets for a week of fun and photography with Sony in Nashville, TN. Basically, the event gave us all a chance to test out the new mirrorless full-frame a7 and a7R cameras (as well as the RX10, which I'll hit on in another post) in a variety of situations, with Sony artisans and engineers on hand to answer all of our questions.

Rumor: Sony to Launch ‘Extraordinary’ E-Mount Camera with a Moving Sensor

No doubt there are both Sony fans and detractors reading this right now. But if there's one thing even the detractors can't say about Sony at the moment, it's that the company isn't innovating.

Sony's upcoming lens cameras (SmartShots?) are so out there CNET didn't even believe they were real, the rumored full-frame NEX camera has the mirrorless crowd abuzz, and now, it seems the company has yet another "extraordinary" invention on the way.

Sony May Make A-Mounts Fully Mirrorless in 2014, Working on a A-E Hybrid As Well

A few weeks ago, we reported that Sony may be in the process of dropping its unique pellicle mirror SLT technology. The rumor claimed that the company would be saying goodbye to the translucent mirror in favor a fully mirrorless A-Mount line. Well, if patents are to be trusted, that rumor has been confirmed just as another exciting Sony rumor hits the mill.

Sony’s Revolutionary Pellicle Mirror SLT Technology May Be Going Away

Back in August 2010, Sony shook up the camera industry by announcing the first pellicle mirror DSLRs, the A33 and the A55. Rather than being called SLRs, the new cameras were labeled SLT, or "single lens translucent", cameras.

Now, less than three years later, we may be seeing Sony's big SLT experiment coming to an end. Sony's A58 announced back in February may be the company's last APS-C camera to feature pellicle mirror technology.

Sony Launches Helpful Tutorial Website for New Photographers

With more entry-level DSLRs on the market now than ever, the camera manufacturers seem to understand that it's time to woo the beginners. Canon is doing it with a new DSLR simulator website, and now Sony has launched a helpful microsite of its own, focusing on video tutorials that'll get Sony α beginners off to a good start in the world of photography.

Sony NEX-3N Mirrorless Camera and A58 SLT Become Official

After having their photos and some specs leaked this past weekend, the Sony NEX-3N and A58 finally became real today through an official announcement by Sony. The new mirrorless and pellicle mirror cameras were unveiled alongside a set of new lenses, and offer some pretty standard upgrades to current models.