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The Nikon logo, featuring stylized white text against a yellow background, is flanked by a pair of vivid, fiery orange wings on a black background.

A Phoenix Rising From the Ashes: How Nikon Found Its Way Back to Profit

Although Nikon was founded nearly 107 years ago and has been ubiquitous in the photography space for much of that time, the company is not far removed from financial troubles that threatened to reduce the company to ruin. Through shrewd decisions and great new Nikon Z cameras and lenses, Nikon has safely moved from the brink.

Nikon ditching lens roadmaps

Nikon To Stop Releasing Lens Roadmaps

Lens roadmaps are very popular among photographers because they provide helpful information about their favorite camera company's plans. This can ensure that photographers know if they should buy a new lens now or save their money for an unreleased optic. Lens roadmaps also generate a lot of buzz and excitement.

Nikon Are You Ready

Coming Soon: Nikon Teases Exciting New Product

Nikon has launched a new teaser for an upcoming launch. While details are scarce, it's possible to look back at other times Nikon has teased a product announcement to get a sense of what photographers should expect.

Tamron 70-300mm f/4.5-6.3 Di III RXD Review

Tamron 70-300mm f/4.5-6.3 Di III RXD Review: Telephoto For Travelers

Tamron has made a name for itself by releasing a series of unique and nontraditional zoom lenses like the 28-75mm, 17-28mm, 70-180mm, and the renewed classic (for mirrorless) 70-300mm f/4.5-6.3 Di III RXD. The new version of the lens for Nikon Z (or Sony E) brings a bit of comfort and nostalgia back to the hands of any telephoto shooter.