hasselbladx1d

Hasselblad Details its Decisions Behind the X-System Ergonomics

Hasselblad has released the second video in its "Hasselblad Home" series where the company is giving a behind-the-scenes look at what it calls "the core of Hasselblad." In it, the company details the design decisions behind the ergonomics, materials, and user interface of its mirrorless cameras.

How Portrait Mode Works and How It Compares to an $8,000 Camera

Dual cameras have become ubiquitous in the smartphone world, and with them has emerged a new technique for simulating a shallow depth of field -- the feature commonly called ‘Portrait Mode’. This 10-minute video from Marques Brownlee explains how it works, and it also pits Portrait Mode on an iPhone X, Note 8, and Pixel 2 against the $8,000 medium format camera Hasselblad X1D.

Sony Plans to Release a 150MP Medium Format Sensor in 2018

Sony recently updated their sensor roadmap for 2017 and 2018, and there's some exciting news for medium format shooters on it. Not only will cameras like the Fuji GFX and Hasselblad X1D get a 100MP option, Sony is also developing a 150MP sensor for larger cameras like the Phase One 100XF.

Hasselblad Announces 4 New Lenses for Mirrorless X1D: 3 Primes, 1 Zoom

Hasselblad doesn't want to lose the momentum they gained by being the first to announce a mirrorless medium-format digital camera system with their exciting X1D. Which is why they've decided to announce not one, not two, not even three, but four lenses for the new system coming in 2017. One is available today.

Watch the World’s First Hasselblad X1D Unboxing

Need a little bit of gear lust in your life this Friday? We've got you covered. The video above by Pro Centre camera store in London claims to be the "world's first" unboxing of the Hasselblad X1D mirrorless medium format camera.