fujifilm

Fujifilm X Summit Tokyo -- February 2024

Fujifilm Teases New XF Kit Lens and Upcoming X Series Firmware Updates

Fujifilm made a splash at its X Summit event in Tokyo today. Beyond announcing the highly anticipated X100VI camera, which is nearly everything we wanted from a new X100 camera, Fujifilm added a few interesting tidbits to the end of its keynote speech, including teasing a new XF lens and announcing exciting firmware coming to older cameras.

Fujifilm X100VI hands on

Fujifilm X100VI Hands-On: It’s Nearly Everything We Wanted

I'm gonna let you in on a dirty little secret of mine: I never liked the original Fujifilm X100. When it first came out, I was -like many others- enamored by the beautiful styling, but the operation of the camera just never gelled with me. The rather boring -- in my opinion -- 35mm lens didn't help things either. It wasn't until I played with the newly designed X100V that I had my aha moment, and realized the appeal of this camera.

Map Camera's best-selling cameras of 2023

Nikon Tops Another Sales Chart for 2023

Following yesterday's coverage of Map Camera's best-selling lenses of 2023 roundup, the popular Japanese camera retailer has also published a breakdown of last year's 10 most popular new and used cameras.

Fujifilm Isn’t Telling the Whole Truth About the GFX 100 II

Last month, Fujifilm held one of its X Summit events, using the occasion to launch the Fujifilm GFX100 II. The new flagship medium-format camera has attracted significant attention, and with good reason. However, the camera is enigmatic regarding high-speed shooting performance and dynamic range.

Best Retro Cameras in 2024

Merriam-Webster defines “retro” as “fashionably nostalgic or old-fashioned.” With the rise in popularity of shooting on film over the past few years and the extraordinary success of instant cameras among the general populace, I think it is fair to say that retro cameras are likewise lusted after by many.