Fujifilm has announced the X-T5 camera which utilizes the company’s fifth-generation 40.2-megapixel X-Trans CMOS HR sensor in a body that the company says is smaller than each of the three previous X-T cameras.
Fujifilm has announced a new 30mm f/2.8 Macro lens that features a 1:1 magnification ratio and a close focusing distance of just 3.94 inches (10 centimeters) from the sensor.
TTArtisan has released a new APS-C 27mm f/2.8 Autofocus Lens for Fujifilm X-Mount systems that costs a mere $150.
Fujifilm has a new smartphone photo printer that gives the look of instant film without the extra camera.
Film is back, and with its booming popularity, there are a lot of options to try. These are our top picks for the best 35mm film you can find today for a range of use cases.
Adobe's Frame.io team has announced new Camera to Cloud (C2C) integrations with Red and Fujifilm, allowing for immediate and real-time uploading to Frame.io, where the footage may be edited, annotated, and approved remotely.
Fujifilm released the 8K-capable X-H2 just last month and Tilta has new owners who are looking to build onto the camera covered thanks to a new camera cage.
The death of the DSLR has long been vaunted, and even after the appearance of the RF and Z mirrorless systems, it still sees signs of life. But dedicated lens manufacturers might finally have killed it off.
Fujifilm has announced that it is updating its pricing for consumable photographic products, namely some of its Crystal Archive color paper, photo chemicals, and more.
Tamron has announced that it is bringing the 150-500mm f/5-6.7 Di III VC VXD to Fujifilm X-mount. The lens was originally made for full-frame Sony E-mount cameras in April of 2021.
The mark of a mature camera system is the breadth and depth of lenses that are available for it. The most recent news swirling around Canon, its RF mount, and third-party lens manufacturers demonstrates the principal battleground between competing mirrorless brands.
Fujifilm has announced a new addition to its X Series lens lineup, the Fujinon XF56mm f/1.2 R WR mid-telephoto lens. The company says this weather-resistant lens provides "outstanding" image resolving performance and "stunning" bokeh.
Fujifilm has announced the X-H2 mirrorless camera which features a 40.2-megapixel APS-C sensor, the highest resolution of any X Series camera. It is also the world's first APS-C camera that is capable of 8K 30p Apple ProRes internal recording.
Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.
Fujifilm will host what it describes as a free and "interactive festival" for anyone interested in photography this September in New York. Called Fujikina, the event is making a location shift from its traditional home in Tokyo, Japan.
Once a staple of photography for the general populace, disposable (or “single-use”) cameras have become something of a niche -- most people who never stopped shooting film or those younger audiences who are coming to it for the first time choose to use an affordable SLR or point and shoot camera. The image quality is quite superior and a single roll of film is less expensive (though typically not by much) than a disposable camera.
In these brief but incredible videos, award-winning cinematographer Claudio Miranda discusses behind-the-scenes footage, logistics, and shares stories from the set of the 2022 blockbuster Top Gun: Maverick.
The Fujifilm X-H2S has many new and vastly improved features and capabilities, all in a package that’s different than the X-T lineup of cameras with traditional control dials. I’ve had a few days with my Fujifilm X-H2S and here’s my experience with their new flagship APS-C camera.
Cosina has announced the Voigtlander Macro APO-Ultron 35mm f/2 designed exclusively for Fujifilm X-mount. While fully manual, the lens supports a full electronic connection with a Fujifilm camera.
Godox has announced the Lux Junior on-camera flash, a $69 retro-inspired strobe for Fujifilm, Canon, Nikon, OM-Digital (Olympus), and Sony cameras.
Photography has been the most standard way to capture events for decades. If you want an event documented, you hire a photographer. However, in the next few years, that could all change.
Profoto has announced the Connect Pro, its latest generation trigger that is capable of controlling 100 channels that each host six groups: three for TTL and three for manual control.
Tamron has announced what it is calling the world's first wide range 4.1x standard zoom lens for Fujifilm X-mount, the new 17-70mm f/2.8 Di III-A VC RXD.
Fujifilm has announced the Instax Mini Link 2 Smartphone Printer and free Mini Link 2 downloadable app that turns your smartphone images into Instax Mini Prints.
Camera gear manufacturer Meike continues to expand into the stills lens market with a new wide-angle 12mm f/2 APS-C manual focus lens.
Fujifilm has updated its lens roadmap to include three new lenses -- a large-diameter mid-telephoto prime lens, a standard macro lens, and an ultra-wide-angle prime lens -- bringing brings the company's total count of produced and planned optics to 42.
Fujifilm has announced a pair of new zoom lenses, the XF 18-120mm f/4 LM PZ WR, the first X-Series broadcast/video/photo lens, and the XF 150-600mm f/5.6-8 R LM OIS WR, a lightweight telephoto zoom.
Fujifilm has announced the company's new flagship X Series mirrorless camera, the X-H2S which features a new 26.16-megapixel APS-C stacked, backside illuminated sensor, a greatly improved autofocus system, and up to 6.2K video recording in 10-bit 4:2:2.
The Technical Image Press Association (TIPA) has announced the winners of its annual awards and in a surprising show of parity, every major manufacturer was honored in at least one camera category.
Tokina has announced the SZ 33mm f/1.2 lens for Fujifilm X and Sony APS-C E-mount. The manual-focus lens is designed to be affordable yet provide what the company calls "superb bokeh" to both photographers and videographers.