Every camera brand makes excellent cameras. However, as the popular photography YouTube channel Mango Street shows with its humorous "camera brand support group" video, that doesn't mean photographers can't laugh at themselves and some of the stereotypes surrounding their preferred manufacturer.
Irix is adding Fujifilm X-mount support to its line of seven cinema lenses. Now expanded to eight supports lens mounts, Fujifilm X joins Canon EF, Canon RF, L-mount, MFT, Nikon Z, PL-mount, and Sony E.
DxO's 3.0 update to PureRAW adds the company's latest artificial intelligence (AI) technology "DeepPRIME XD" which improves noise reduction, RAW enhancements, and gives better control over which corrections are applied through the DxO Optics Modules without reducing the "one-click" functionality.
Skylum ClearCut Pro is a camera-to-cloud app that automatically removes backgrounds from photos between when they are captured and when they are delivered through the cloud to an editor through Frame.io.
Fujifilm has announced the Instax Mini 12 instant camera. The new analog camera is the successor to 2020's Instax Mini 11 and includes an updated design, automatic flash control, parallax correction, and a multi-function twist lens.
Fujifilm is expanding its coming support for Frame.io's Camera to Cloud (C2C) integration to include the X-H2 camera.
Tamron is developing the 11-20mm f/2.8 Di III-A RXD (Model B060) for Fujifilm X-mount, which it describes as a lightweight and wide-angle zoom lens.
Inspired by the quietness displayed in Japanese ikebana arrangements, photographer Robert Peek's images display a calm, mystic, and lively radiance that captivates viewers' attention and curiosities.
Viltrox is aiming at high-end, professional photographers with its new "Air Cutter" AF 75mm f/1.2 lens, a large aperture portrait prime designed for Fujifilm X-Mount.
A recent factory tour reveals some of the steps that Fujifilm takes to hand-assemble its huge XF 150-600mm f/5.6-8 R LM OIS WR lens.
Fujifilm is addressing the autofocus performance of the X-H2S and has released an update for the camera to improve its subject detection and tracking algorithms.
In my brief first look at the X-T5 launch event, I talked about the new smaller size of the Fujifilm X-T5 and its image quality. Fujifilm fans have a lot to love in the X-T5, and it's a big enough upgrade for customers of the X-T4 to consider moving up to the X-T5.
A photographer captured the portraits of South Korea's legendary "Grandma Divers," elderly women who freedive deep into the ocean for seafood.
The battery is the least thought-about accessory a photographer or videographer depends upon to get a job done. These small hunks of chemicals allow electricity to flow through our gear, allowing our creativity to flow.
Venus Optics has announced the Laowa 19mm f/2.8 Zero-D GFX, a manual-focus prime lens for Fujifilm's medium format camera system that promises a 110-degree field of view with close to no distortion.
Film photography may be enjoying a resurgence in popularity, but worldwide supply chain issues are now holding back the industry's return. Fujifilm is warning that its 35mm films are expected to be in short supply "for the time being."
Fujifilm is the subject of a class-action lawsuit that alleges the company falsely advertises its X-Pro3 as having "reliable durability" despite using "defective ribbon connector cables."
The Fujifilm Instax mini EVO is a combination digital camera, traditional Instax printer, and photo printer for smartphone photos, all in one.
The X100V is so popular that Fujifilm has announced it is temporarily stopping orders for the digital camera because the company has too many purchases to process.
In a fascinating experiment, a complete photography novice was given a Fujifilm X100 to see if he could take "great" pictures.
Sigma has announced the 18-50mm F2.8 DC DN Contemporary for Fujifilm X Mount mirrorless cameras, promising it to be high-performance, high-quality, and compact.
Seeing television ads for cameras and camera products is not nearly as common as it used to be, but that is starting to change as companies realize they need more general consumer support to survive at a time when the market is shrinking.
Adobe recently announced new Camera to Cloud integrations, following its recent acquisition of Frame.io. The Fuji X-H2S will become the first stills camera to natively shoot "to the cloud". This might seem like a niche feature, however look beyond the headlines and this could be a generational step change. Not only because of the ability save to the cloud (like Google Photos) but because of what this then enables.
What a week. We can’t remember a time when this much stuff all dropped all at once, with new equipment from just about everyone, including Canon, Nikon, Sony, Fujifilm, and OM Digital.
At a media event in New York City last week, I spent several hours with the new Fujifilm X-T5, and I came away with some interesting first impressions. The camera is a lot better, but not necessarily because of the specs.
Fujifilm has announced the X-T5 camera which utilizes the company’s fifth-generation 40.2-megapixel X-Trans CMOS HR sensor in a body that the company says is smaller than each of the three previous X-T cameras.
Fujifilm has announced a new 30mm f/2.8 Macro lens that features a 1:1 magnification ratio and a close focusing distance of just 3.94 inches (10 centimeters) from the sensor.
TTArtisan has released a new APS-C 27mm f/2.8 Autofocus Lens for Fujifilm X-Mount systems that costs a mere $150.
Fujifilm has a new smartphone photo printer that gives the look of instant film without the extra camera.
Film is back, and with its booming popularity, there are a lot of options to try. These are our top picks for the best 35mm film you can find today for a range of use cases.
Adobe's Frame.io team has announced new Camera to Cloud (C2C) integrations with Red and Fujifilm, allowing for immediate and real-time uploading to Frame.io, where the footage may be edited, annotated, and approved remotely.
Fujifilm released the 8K-capable X-H2 just last month and Tilta has new owners who are looking to build onto the camera covered thanks to a new camera cage.
The death of the DSLR has long been vaunted, and even after the appearance of the RF and Z mirrorless systems, it still sees signs of life. But dedicated lens manufacturers might finally have killed it off.
Fujifilm has announced that it is updating its pricing for consumable photographic products, namely some of its Crystal Archive color paper, photo chemicals, and more.
Tamron has announced that it is bringing the 150-500mm f/5-6.7 Di III VC VXD to Fujifilm X-mount. The lens was originally made for full-frame Sony E-mount cameras in April of 2021.
The mark of a mature camera system is the breadth and depth of lenses that are available for it. The most recent news swirling around Canon, its RF mount, and third-party lens manufacturers demonstrates the principal battleground between competing mirrorless brands.
Fujifilm has announced a new addition to its X Series lens lineup, the Fujinon XF56mm f/1.2 R WR mid-telephoto lens. The company says this weather-resistant lens provides "outstanding" image resolving performance and "stunning" bokeh.
Fujifilm has announced the X-H2 mirrorless camera which features a 40.2-megapixel APS-C sensor, the highest resolution of any X Series camera. It is also the world's first APS-C camera that is capable of 8K 30p Apple ProRes internal recording.
Fujifilm has announced a new lens for the GFX medium format camera system, the Fujinon GF20-35mm f/4 R WR lens, which is billed as a compact and lightweight ultra-wide lens option.
Fujifilm will host what it describes as a free and "interactive festival" for anyone interested in photography this September in New York. Called Fujikina, the event is making a location shift from its traditional home in Tokyo, Japan.