brand

What is Brand Storytelling and Why Does It Matter?

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

How Fujifilm Changed My Photography

I am not brand loyal. I merely see a camera as a piece of technology that enables me to push my creative process. However, that being said, it doesn’t mean that all cameras are the same. Each system from the various companies out there brings with them both pros and cons against one another and it is down to you, as a photographer, to find out which works best.

Is There Anything Nikon Can Do to Keep Up With the Competition?

On the 14th of October, Nikon is set to announce its latest cameras. These are due to be updates to the Z 7 and Z 6 mirrorless cameras. There are a lot of expectations, but the biggest expected update for these cameras is... the second card slot.

Why Your Instagram Isn’t Growing

First off it’s not you, it’s Instagram. It comes down to a few very simple things that can be summed up in three words and two reasons: chronological order and saturation.

How Much a Full Pro Camera and Lens Set Costs for Each Brand

Photographer Terrance Lam's friend recently purchased Sony's entire line of pro G Master lenses. Curious about how the cost stacks up against other ecosystems, Lam decided to do some research and find out how much equivalent camera and lens kits cost for other brands.

Meyer Optik Görlitz is Back from the Dead with a New Owner

After years of running hugely successful Kickstarter campaigns but widely failing to deliver on its promises, net SE (the company behind the revivals of Meyer Optik Görlitz and other vintage brands) filed for bankruptcy this year. Now a German company called OPC Optics has announced that it has acquired the rights to the Meyer Optik Görlitz brand and will be bringing it back to the market.

Lexar Memory Cards are Coming Back from the Dead

Back in June 2017, Micron announced that it would be discontinuing its entire Lexar removable storage business that included memory cards, readers, flash drives, storage drives, and more. A few months later, the Chinese company Longsys swooped in and acquired the brand. Longsys now says that Lexar will be returning from the grave.

A Tour of the Cartoni Tripod Factory

Johnnie Behiri of cinema5D recently visited the Cartoni tripod factory in Rome, Italy. The 11.5-minute video above is a behind-the-scenes look at how the famous tripods are made by a small team at the family company.

Casio to Shutter Its Compact Camera Business: Report

Casio point-and-shoot cameras have long been popular among consumers looking for an affordable way to capture memories, but it seems that the rise of smartphones has taken a toll on the brand. The company is now reportedly shutting down the business.