Hasselblad needs no introduction. Ever since the launch of its 500C, the boxy, modular medium-format waist-level SLR has defined the output of genres ranging from street to fashion photography throughout the mid-20th century and beyond.
Sometimes, having an original idea isn’t everything. Innovation can strike at the wrong moment, fizzing out before it has a chance to materialize.
Throughout the history of photography, few names have endured for as long and few have left as significant of an impact on the medium as Olympus.
Today, most of the consumer-grade camera landscape is dominated by less than half a dozen brands. Canon, Sony, and Nikon take the lion’s share in terms of sales and public recognition, while almost all the gaps are filled by smaller companies like Fujifilm and Pentax.
Canon has an image problem and I'm not talking about photos. The company currently has a battle on three fronts when it comes to the perception of its brand: no third-party lens options, the actions of its printer division, and the company's stance on climate change.
Photojournalist and new addition to the Canon Philippines "Crusaders of Light" ambassador program Jilson Tiu has called it quits after Canon failed to apologize for what he and many others viewed as a lack of diversity within its program.
Canon Philippines recently unveiled its full list of brand ambassadors in the Philippines, but the company was met with under heavy criticism for only selecting men. Anger spread quickly on social media, with followers from the country calling for more diversity.
In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?
A new survey being conducted over in Japan has surprising results on what the most beloved camera brand is. While companies such as Canon, Nikon, and Sony may currently command market dominance, it's Pentax/Ricoh that has gotten the most love.
I am not brand loyal. I merely see a camera as a piece of technology that enables me to push my creative process. However, that being said, it doesn’t mean that all cameras are the same. Each system from the various companies out there brings with them both pros and cons against one another and it is down to you, as a photographer, to find out which works best.
On the 14th of October, Nikon is set to announce its latest cameras. These are due to be updates to the Z 7 and Z 6 mirrorless cameras. There are a lot of expectations, but the biggest expected update for these cameras is... the second card slot.
After coming back from the brink of insolvency with an employee led buyout in February 2019, TETENAL is announcing that they are back in full force.
In an interesting interview with DPReview published early this morning, Olympus VP of Global Strategy Setsuya Kataoka tried to shed more light on what the sale of the Imaging Division means for users of Olympus cameras and lenses moving forward.
One of the world's leading independent experts on Leica has announced that he's saying "farewell to the Leica world." He states that because of recent decisions and developments at the company, "the soul of Leica products has been eradicated."
First off it’s not you, it’s Instagram. It comes down to a few very simple things that can be summed up in three words and two reasons: chronological order and saturation.
There was a curious rumor floating around this month suggesting that Ricoh may soon lose the right to use the Pentax brand name after the licensing agreement expires. Ricoh has now debunked that rumor.
Sports Illustrated is going the way of Polaroid and Kodak. Once known for its cream-of-the-crop sports photography, the iconic magazine was just sold in a $110 million deal, and the new owner has big plans to make money by licensing out the brand.
Photographer Terrance Lam's friend recently purchased Sony's entire line of pro G Master lenses. Curious about how the cost stacks up against other ecosystems, Lam decided to do some research and find out how much equivalent camera and lens kits cost for other brands.
After years of running hugely successful Kickstarter campaigns but widely failing to deliver on its promises, net SE (the company behind the revivals of Meyer Optik Görlitz and other vintage brands) filed for bankruptcy this year. Now a German company called OPC Optics has announced that it has acquired the rights to the Meyer Optik Görlitz brand and will be bringing it back to the market.
Fotolia has announced that it will be shutting down its website on November 5, 2019, 14.5 years after its birth in 2005 and 5 years after it was acquired by Adobe for $800 million in cash in 2014.
The photography business Photojojo has closed up shop after 12 years of procuring content and products for photographers.
Back in June 2017, Micron announced that it would be discontinuing its entire Lexar removable storage business that included memory cards, readers, flash drives, storage drives, and more. A few months later, the Chinese company Longsys swooped in and acquired the brand. Longsys now says that Lexar will be returning from the grave.
Johnnie Behiri of cinema5D recently visited the Cartoni tripod factory in Rome, Italy. The 11.5-minute video above is a behind-the-scenes look at how the famous tripods are made by a small team at the family company.
The legendary Rolleiflex twin-lens reflex camera is back... in a very different style. Rollei today announced the new Rolleiflex Instant Kamera, a TLR instant camera that shoots Fuji Instax Mini film.
Casio point-and-shoot cameras have long been popular among consumers looking for an affordable way to capture memories, but it seems that the rise of smartphones has taken a toll on the brand. The company is now reportedly shutting down the business.
Say hello to ProGrade Digital, a new brand of pro-grade memory cards and card readers for photographers. The company was founded by former Lexar executives who are aiming to offer the highest quality memory cards on the market.
It turns out the new KodakCoin isn't the only way Kodak is joining the cryptocurrency craze. Kodak has also created the Kodak KashMiner, a bitcoin mining machine that you rent for $3,400 and share the profits on.
The camera accessory brand Tether Tools just earned a great deal of goodwill from photographers by taking a copyright infringement mistake seriously. After discovering that they had accidentally used a photographer's image without permission, the company posted a lengthy apology and explanation on its website and social media.
Choosing the right camera can be one of the hardest decisions you will make and possibly one of the most expensive one too. In the last 3 years, I've gone through over 10 different cameras before finally being happy and content with what I have now.
Looking to build up your brand as a photographer? Here's an inspiring 15-minute discussion with well-known photographers Chase Jarvis and Ben Von Wong that's filled with advice on how you can do so.
Sigma has announced that it will extend the warranty on its camera gear to products that have been damaged or destroyed by the hurricanes that have recently devastated regions of the United States.
As of today, two of the biggest camera retailers in the UK have merged. Calumet Photographic and WEX Photographic are becoming one.
Minolta has quietly released a trio of digital cameras. This is apparently the first camera product releases under the brand name since it went out of business in 2003.
The popular photography gear brands JOBY and Lowepro have just been acquired by Vitec Group, the parent company behind other popular industry brands such as Manfrotto.
Yashica may be the latest iconic photography brand to be plotting a big comeback. The Japanese camera brand has been teasing a "coming chapter" through a series of enigmatic teaser videos titled "The Silence of Story." The 1-minute video above is a compilation of three of these teasers.
Back in June, Micron announced that it would be discontinuing its Lexar retail removable storage business, which makes memory cards used by photographers around the world. But now it looks like the Lexar brand will live on: it has been acquired by the Chinese flash storage company Longsys.
A 45% ownership stake of Leica is reportedly up for sale, and one of the companies said to be interested is the legendary German optics company Zeiss.
If you're a fan of using Lexar memory cards in your cameras, there's some sad news for you today: they're being discontinued. Micron, the parent company of Lexar, is announcing that the entire Lexar removable storage retail business is being shuttered.
Big news in the photo industry today: Polaroid's brand and intellectual property has been acquired by the largest shareholder of The Impossible Project, Polaroid announced. Now a single family has control of both the Polaroid brand and The Impossible Project.
Pentax has a long legacy in the modern history of photography, but its days may be numbered: Ricoh is said to be considering killing off its consumer camera business, which is bleeding money.