brand

KEH is making moves to be a more widely known brand as it has agreed with the NFL's Atlanta Falcons to become its Preferred Provider of Camera Gear.

Hasselblad needs no introduction. Ever since the launch of its 500C, the boxy, modular medium-format waist-level SLR has defined the output of genres ranging from street to fashion photography throughout the mid-20th century and beyond.

Sometimes, having an original idea isn’t everything. Innovation can strike at the wrong moment, fizzing out before it has a chance to materialize.

Throughout the history of photography, few names have endured for as long and few have left as significant of an impact on the medium as Olympus.

Today, most of the consumer-grade camera landscape is dominated by less than half a dozen brands. Canon, Sony, and Nikon take the lion’s share in terms of sales and public recognition, while almost all the gaps are filled by smaller companies like Fujifilm and Pentax.

Canon has an image problem and I'm not talking about photos. The company currently has a battle on three fronts when it comes to the perception of its brand: no third-party lens options, the actions of its printer division, and the company's stance on climate change.

Photojournalist and new addition to the Canon Philippines "Crusaders of Light" ambassador program Jilson Tiu has called it quits after Canon failed to apologize for what he and many others viewed as a lack of diversity within its program.

Canon Philippines recently unveiled its full list of brand ambassadors in the Philippines, but the company was met with under heavy criticism for only selecting men. Anger spread quickly on social media, with followers from the country calling for more diversity.

In today’s world, it is easier than ever to start a business. Explore Instagram on any given day and you will inevitably see an ad for some new online retailer. It begs the question: How, in such a saturated online marketplace, can a fledgling brand separate itself from the pack and survive?

I am not brand loyal. I merely see a camera as a piece of technology that enables me to push my creative process. However, that being said, it doesn’t mean that all cameras are the same. Each system from the various companies out there brings with them both pros and cons against one another and it is down to you, as a photographer, to find out which works best.

On the 14th of October, Nikon is set to announce its latest cameras. These are due to be updates to the Z 7 and Z 6 mirrorless cameras. There are a lot of expectations, but the biggest expected update for these cameras is... the second card slot.

After coming back from the brink of insolvency with an employee led buyout in February 2019, TETENAL is announcing that they are back in full force.

In an interesting interview with DPReview published early this morning, Olympus VP of Global Strategy Setsuya Kataoka tried to shed more light on what the sale of the Imaging Division means for users of Olympus cameras and lenses moving forward.

There was a curious rumor floating around this month suggesting that Ricoh may soon lose the right to use the Pentax brand name after the licensing agreement expires. Ricoh has now debunked that rumor.

Sports Illustrated is going the way of Polaroid and Kodak. Once known for its cream-of-the-crop sports photography, the iconic magazine was just sold in a $110 million deal, and the new owner has big plans to make money by licensing out the brand.

After years of running hugely successful Kickstarter campaigns but widely failing to deliver on its promises, net SE (the company behind the revivals of Meyer Optik Görlitz and other vintage brands) filed for bankruptcy this year. Now a German company called OPC Optics has announced that it has acquired the rights to the Meyer Optik Görlitz brand and will be bringing it back to the market.

Fotolia has announced that it will be shutting down its website on November 5, 2019, 14.5 years after its birth in 2005 and 5 years after it was acquired by Adobe for $800 million in cash in 2014.

The photography business Photojojo has closed up shop after 12 years of procuring content and products for photographers.

Johnnie Behiri of cinema5D recently visited the Cartoni tripod factory in Rome, Italy. The 11.5-minute video above is a behind-the-scenes look at how the famous tripods are made by a small team at the family company.

Say hello to ProGrade Digital, a new brand of pro-grade memory cards and card readers for photographers. The company was founded by former Lexar executives who are aiming to offer the highest quality memory cards on the market.

It turns out the new KodakCoin isn't the only way Kodak is joining the cryptocurrency craze. Kodak has also created the Kodak KashMiner, a bitcoin mining machine that you rent for $3,400 and share the profits on.