August 1, 2025

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A close-up photo of multiple red circular badges on a black surface, with the frontmost badge displaying the white cursive "Leica" logo. The background badges are out of focus.

One Hundred Years of Leica: How a Tiny German Camera Changed Photography Forever

This year, the world celebrates the 100th anniversary of a camera that revolutionized photography: the Leica I. Often called the Leica Standard, this compact 35mm rangefinder was introduced at the 1925 Leipzig Spring Fair and marked the beginning of modern handheld photography. It didn’t just represent a technological leap -- it sparked a cultural and artistic movement.

A Sigma camera lens stands upright in the center with a layered blur effect. "SIGMA" is written on the left and the Sigma logo (Greek letter sigma) in a circle appears on the right, all on a light blue background.

Why Other Camera Companies Can’t Follow Sigma’s Approach to Pricing

This week, Sigma announced that it would be absorbing the additional 5% cost of the newest US tariff on Japanese goods. When bigger, far more established companies like Canon have already said they plan to increase prices and cut costs in response, it's important to understand why Sigma was able to take the action it did while its contemporaries likely cannot.