R.I.P. Lexar Memory Cards

If you’re a fan of using Lexar memory cards in your cameras, there’s some sad news for you today: they’re being discontinued. Micron, the parent company of Lexar, is announcing that the entire Lexar removable storage retail business is being shuttered.

“The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels,” Micron writes on its blog.

In addition to the widely used memory cards, other products in the Lexar lineup that are being killed off include USB flash drives, memory card readers, and storage drives.

We’re hearing that huge business from other revenue streams had made Lexar’s consumer-facing business relatively insignificant.

“Apparently Amazon and Google have been buying so much flash memory from them that there is no need for push for the retail side of things,” one industry retail source tells PetaPixel.

There may still be a chance that the Lexar brand — and Lexar branded memory cards — are brought back from the dead: Micron says it’s “exploring opportunities to sell all or part of the Lexar business,” and our source tells us that there are already prospective buyers interested in making a deal.