It looks like 500px is putting its recent $13M in funding to good use: the company today announced a redesigned app for iOS that focuses on simplicity, personalization, and social. The company’s goal is to showcase user photographs better and to make them more discoverable for other users on iPhones and iPads.
Upon first glance, you’ll notice that 500px is turning its back on the dark, black theme it used to have and adopting a much sparser theme with a white background — the design is reminiscent of services like Instagram.
Like Instagram, the new app features a new home feed that lets you stay up-to-date with photos uploaded by people you follow. To help you discover new artists you might want to follow, 500px is also mixing in recommended content into the feed as well.
The Discover section in the app is also new and improved, and provides quick categories you can dive into to view beautiful and inspiring images.
Other new developments include a Debut feature for highlighting newcomers in the 500px community, a streamlined search engine, redesigned 500px profiles, and improved uploading from mobile devices.
You can download the latest 4.0 version of the 500px iOS app over in the iTunes App Store (it’s free).
If you primarily use 500px on the Web, don’t worry: the service hasn’t forgotten about you. 500px says it’s planning to roll out a new Web interface in the coming weeks, so stay tuned!