Sketches Suggest Hasselblad May Also “Luxurify” Sony’s RX100 and DSLRs
It seems that everyone has something to say about Hasselblad's new line of Lunar mirrorless cameras, with "ugly" being one of the common adjectives used. The fact is, Hasselblad is trying to pull a Leica by taking the Sony NEX-7, rebranding it, "upgrading" it with a new look and rare materials, and slapping a $6,500 price tag on the resulting camera. The Lunar's Photokina booth, brochure, and website feature concept sketches that show how the camera's design came about.
What's interesting is that not all the sketches show a modified NEX-7. Some of them appear to show a compact camera, and others a DSLR.