Fuji Rumored to Be Working on a Medium Format Mirrorless Camera


Is mirrorless medium format the next frontier? If you pay attention to the rumor mill, it sure seems like it is. Less than two months after rumors of a “completely different” Sony MF camera surfaced, Fuji is taking its turn as new and anonymous sources come forward to share bits and pieces of a potential mirrorless MF camera.

The rumor first appeared earlier this morning on Fuji Rumors, and it’s worth stating again that this comes, not from trusted sources, but a new source and an anonymous source. Translation: lay on the salt. Still, it’s worth keeping an eye on this one, especially if the Sony rumor turns out to be true.


Details are sparse, but the anonymous source told FR that the prototype of this mystery camera looks something like an X-Pro1, with hybrid viewfinder, but “more of a size of the Fuji GF670.” The source also claims the camera uses the same Sony sensor found in the Pentax 645z.

As always, we’ll do our best to keep you up to date as more info rolls in, so check back often and bookmark our Rumors category if you really like keeping up with this sort of thing.

(via Fuji Rumors)

Image credits: Fuji GF670 by P.H.–Jack.

  • Ítalo Brito

    And no 35mm Full Frame that everyone’s expecting since forever? C’mon, Fuji…

  • Chang He

    It makes sense. With Nikon’s latest business news, it’s clear that selling people a camera instead of a phone is going to require a more dramatic difference in quality. Medium format would unquestionably be that difference, and there’s no way Pentax is alone in thinking this way.

  • Kyle Sanders

    It could be too little of an incremental advancement to be worth it. Full frame would require all new lenses in the X series, a change that is somewhat unpalatable to say the least.

    Fuji does, however, have quite the history with medium format (6×7 and 6×9 in particular) fixed-lens cameras that would make a very interesting – if not expensive – oversized X100s.

  • Bartosch

    Hooray, a digital Texas Leica is coming !

  • waterengineer

    Nice comment. If this thing become reality, I am so there. Especially if it is an interchangable lens camera. Fantastic portrait and landscape unit. Maybe some fun for different looking street photos, too. I do hope this is reality.

  • Graf Almassy

    What’s the problem with APS-C format Fujis? I have a Fujifilm X-E2 and Canon 5D Mark III. The bigger sensor means bigger lenses. I don’t want a slightly smaller Full Frame body with big and heavy lenses.

    If you want full frame and you don’t mind your gear’s size and weight, just buy full frame DSLR or Sony A7.

  • Ítalo Brito

    Ok, I’ll have to disagree with you. I have a 5D Mark II and a Fuji X-Pro1. Nothing wrong with the APS-C Fujis.

    Now using that against the idea of having a full frame mirrorless? I mean no offense but that’s some backwards line of thought there. Progress is good and being against that just because you personally “don’t want a slightly smaller Full Frame body with big and heavy lenses” is ridiculous. I do mind the size and weight, which is exactly why I want a full frame mirrorless.

    Also, you seem quite convinced that a full frame body would necessarily means a “slightly smaller full frame body with big and heavy lenses”. You don’t seem to understand how flange distance works and how that directly affects the size of lenses on these kind of cameras. I own Full Frame lenses that I use with my X-Pro1 that are literally smaller than any lens on Fuji’s lineup right now.

    Regarding body size? Well, this picture should speak for itself.

  • Steve Ashdown

    It makes sense to me. Fuji can compete more easily in a niche market than with a new lens mount. Sony will want to sell lots of their new sensor to make a return so will probably sell them at a good price to any taker.

  • Jack B. Siegel

    I own two Leica digital rangefinders (M and the MM). I am a big fan.

    In fairness, many people want autofocus and long zoom lenses, so I am not sure the Leica M9, M, or MM are a fair comparison–although I am not an engineer. Having said that, I don’t find the absence of autofocus to be an impediment to my photography. It took some time to master the Leica, but using a Leica certainly beats lugging around a big DSLR when traveling or rambling. Of course, there are plenty of occasions when a DSLR or tech camera are the more appropriate tool.

    As usual, each to his own.

  • Oj0

    Fuji has caught my attention numerous times over the last few months, far more so than Canikon. If things continue at this rate, I can see Fuji being the go-to company within the next five years.

  • bmassao

    Leica lenses don’t own an internal AF motor, and that’s why they’re smaller.

    Of course you could do like some Nikon or Pentax lenses that doesn’t have an AF motor inside, but a circuit that communicates with the AF motor inside the body, but it would make the camera bigger. ;)

  • Ítalo Brito

    Thinking the AF motor and circuitry would make the lenses significantly bigger to a point where they wouldn’t fit well or work with the mirrorless aesthetics and philosophy is severely underestimating the work of the engineers behind the technology. We already have several AF DSLR lenses (which also account for the huge flange distance in DSLR systems) that are small and compact, such as the Canon 40mm STM.

    We also have several mirrorless lenses that are as giant and bulky as DSLR system lenses, such as Fuji’s own 18-55mm, and that never stopped the companies from making, marketing and selling them.

    Slightly increased lens or body size is not a valid argument against a company making a mirrorless full frame camera. It would still be incomparably smaller and lighter than a DSLR full frame system.

  • Scott

    Anyone who bitched about the Pentax not being true MF better not hype this one as being such. ;)

  • Matt

    I had a Fuji 645 and 690 both fixed lens range finders, some of my favoratie cameras ever. Fixed lens and even not through the lens view finders are really not that big if a deal.
    I hope these are coming!

  • Chang He

    Unless it is. :-) Rumors can be wrong, and if this was 6×7, it would probably be as heavy as a discus, but it /would/ be medium format.

  • Halfrack

    Don’t forget the GX645af that’s the base of the current Hasselblad H offerings…

  • Kyle Sanders

    Not to mention that Fuji took over Zeiss as the glass manufacturer for Hasselblad – they have real expertise in the medium format world. How amazing would a 645 sized chip be in a fixed lens body?!

    It should be noted, however, that we associate medium format digital as almost an excess – a luxury available to only to very serious, very well paid studio photographers. The G690 series of fuji MF was more for tour bus operators where they where making hundreds of photos of groups of people at amusement parks. Simplicity and ruggedness for industrial use rather than the art gallery world that Mamiya or Hasselblad was going for.

    All that to say – they certainly have the history to build a digital Texas Leica, but for an updated audience.

  • Allen

    I remain cautiously optimistic. A MF mirrorless could be really awesome, or it could be slow and overpriced. I could definitely find a place for this in my wedding workflow.

  • Scott

    Not if the sensor is the same one as used in the Pentax as suggested in the post.

    “The source also claims the camera uses the same Sony sensor found in the Pentax 645z.”

    44 x 33 mm


  • Chang He


    I imagine, if this is true, that we are just seeing the next step in camera evolution, and pretty much everyone will see 6×4.5 as “full frame”, while Hasselblad and Phase One (if they are still around) will have to go bigger to remain on top.

  • maroc

    “Simplicity and ruggedness for industrial use rather than the art gallery world that Mamiya or Hasselblad was going for.”

    Uh, Mamiya and Hasselblad were going for the commercial studio and wedding photography world. Nobody aims for the “art gallery world,” because there is no money in it.

  • Kyle Sanders

    I oversimplified. My point was that the Mamiya and ‘Blad cameras where designed to be used by skillful operators, whereas the G690’s where for industrial scale, untrained users. They even had an ‘odometer’ in the bottom!

    As in any generalization, there have been plenty of very skilled G690 users and plenty of people with more money than skill that try to buy their way to success with fancy equipment.

  • flightofbooks

    “The source also claims the camera uses the same Sony sensor found in the Pentax 645z.”

    Well then, that pretty much means this rumor is BS. Why would Fuji (Fuji!) put anyone else sensor in their camera, let alone their main competitor’s sensor. That just simply isn’t credible.

  • flightofbooks

    On the other hand if it were slow and cheaper than any of the other DMF cameras currently on the market or in the pipe, it would be quite a bargain for landscape photographers, wedding shooters etc.

  • flightofbooks

    It would still come out to smaller overall than a camera that needs to have a reflex mirror.

  • flightofbooks

    I doubt a mirrorless FF auto-focus lens would be that much bigger or heavier than a vintage MF lens with adapter, which is what I have on my X-E1 anyway.

  • Zos Xavius

    You so sure about that? Sony is producing MF sensors right now. Fuji is not. A quick licensing deal gets them in the market early while they concentrate on scaling up X-Trans. The X-A1 uses a traditional bayer sensor, so its not like they are completely opposed to using them in their premium cameras.

  • ms

    Uh…the current Fuji X cameras use Sony sensors in them.

  • Ítalo Brito

    Exactly my point, thank you. There are discussions to be had around the practicality of building, marketing and selling a full frame mirrorless such as price, need for a new lens range and general acceptance. Size and weight does not belong in that discussion, it would definitely be considerably smaller and lighter than full frame DSLRs.

  • Mike Swiegot

    Finally someone with some sense. I agree with you 100%. Why not push for innovation? With today’s technology and brilliant engineering we have the potential to accomplish amazing things. I would love to see a FF and a MF, as long as it has pro-quality autofocus and weather sealing. Let’s go Fuji!!!!!!!

  • flightofbooks

    Really? I was under the impression that all fuji X-series cameras to date had “in-house” sensors. I can’t recall ever seeing the words “Sony sensor” in connection with an X-series product, except by way of comparison to a Sony body.

  • flightofbooks

    I just did a quick search and the only X-series camera I can confirm uses a Sony sensor is the X-A1 (which Zos Xavius mentions below). Other than that, I can’t find any proof either way.

  • flightofbooks

    I guess I could see it if using a third-party sensor lets them keep retail price down. But unless they can really deliver a substantial cost savings, it really seems like using the same sensor their camera would be directly competing against is very risky. It’s not outside the realm of possibility, but given the source is an unconfirmed anonymous tip, it really seems very unlikely.

  • Zos Xavius

    There’s actually a lot of speculation about sony sensors being used for x-trans. The underlying sensor is the same between bayer and xtrans. The CFA is what is different.

  • Zos Xavius

    Well they are pretty much all using the same sensor right now for what its worth. If fuji played their cards right they could build a rangefinder type system that would appeal to people.

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  • Igor Škalceri

    Skip the FF go to MF YEPEEEEEEEEE !!! Means I dont have to sell my XT1. Because I am not interested in MF :)

  • dorn

    sorry for the off topic, but what is the camera in the lead photo on this post?

  • Flying Tanooki

    a digital GF670 would be oh-so-cool :D

  • Smarten_Up

    that is a Voigtlander Bessa III Rangefinder Folding Camera

  • Ken Elliott

    Not necessarily. For some lenses, that will be true. But longer lenses already have all the lens elements positioned far outside the mirror box, so there is zero space savings by its elimination. Notice how long the Sony E-mount lenses are, vs some of the Nikon and Canon lenses.

  • Neroon

    Loved my Fuji GSW 690 — Leica on steroids.