Lytro Going Global, to be Available at a Number of Retailers Starting in Oct.

It has been nearly a year since Lytro announced the world’s first consumer light-field camera that lets users focus photographs after they’re shot. Throughout this time, the camera has only been available direct from the company when ordered through the website. That’ll soon change, as the company announced today that it will be partnering with major retailers around the world to have the camera appear on a store shelf (and website) near you.

Starting next month, people in the United States will be able to pick up a Lytro camera online at Target, BestBuy, and — perhaps most importantly for Lytro — Amazon. Around the same time, it’ll also be appearing online and in stores in places such as Australia, Canada, Singapore, and Hong Kong. Check out the official announcement over on the Lytro blog to see whether it’s coming to a location near you.

The company reports that it has seen 400,000 shared Lytro photographs uploaded to its website since the cameras first started landing on owners’ hands six months ago. That number seems bound to explode as more and more people around the world get their hands on light field technology.

(via Lytro via The Verge)

Image credit: Lytro by

  • amazing

    a camera that needs its own software to show off its pictures using the small bell and whistle it has, nothankyou.jpg

  • 9inchnail

    I’d imagine that you can render your images into regular JPGs or TIFFs after you’ve selected your focus. You can’t just show off your RAW files either. Every viewer supporting RAW files only shows the embedded small previews but you’re not bitching about RAW files, are you?

  • guest

    $400 is a liittle pricey for anyone other than dedicated hobbyists, but If the powerup speed is near instantaneous, I can see the hypothetical benefits of something like this

    the main fault with other point-and-shoot cameras for instant pics is that even if they don’t take long to turn on, in the time it takes to focus you usually lose that ‘perfect shot’.

  • Jake

    It’s rare to see a new tech product with so much potential, yet so underperforming. I’m going to wait for version 2.0 with better resolution, more diverse sharing and pp options, and more than one onboard button before considering this. Still, I am in love with the idea, if not the execution.

  • Adam

    Or, you just just learn to focus and take the photo with an ordinary camera. But that would be too obvious, wouldn’t it?