plenoptic

Toshiba Building a Lytro-like Smartphone Cam That Lets You Refocus Post-Shot

Lytro is currently the only camera on the market that lets you refocus photographs after they're shot, thanks to its fancy schmancy (and proprietary) light field technology, but it won't be the only one for long. Toshiba is reportedly developing its own Lytro-style camera that will target a different segment of the photography market: smartphone and tablet photographers.

Lytro Going Global, to be Available at a Number of Retailers Starting in Oct.

It has been nearly a year since Lytro announced the world's first consumer light-field camera that lets users focus photographs after they're shot. Throughout this time, the camera has only been available direct from the company when ordered through the website. That'll soon change, as the company announced today that it will be partnering with major retailers around the world to have the camera appear on a store shelf (and website) near you.

Steve Jobs Was Considering Lytro In His Quest to Reinvent Photography

In November of last year, Steve Jobs' official biographer Walter Isaacson revealed that Jobs had wanted to reinvent three things: television, textbooks, and photography. Last week Apple announced that it was reinventing textbooks with iBooks 2, which is intended to start a digital textbook revolution. The company is also rumored to be working on a Siri-enabled TV. Now, hints about what Steve Jobs wanted to do with photography are starting to emerge, and the murmuring is centered around one company: Lytro.

Lytro Gearing Up to Launch the First Consumer Light Field Camera

Camera startup Lytro made a splash back in June when it announced that it was working on a revolutionary new light-field camera geared towards consumers. Rather than capture traditional 2D images, the new camera will record information about the scene's light field, allowing photographers to do things such as refocus a shot after it is made or display any photo in 3D. The camera is scheduled to be announced within the next few months.

Lytro Camera Used in a Fashion Shoot

After reading about the revolutionary "shoot first, focus later" Lytro camera that's currently in development, Canadian fashion model Coco Rocha reached out to the company to ask if they could work with a prototype.

The First Plenoptic Camera on the Market

It looks like the wait for plenoptic cameras to hit the market is shorter than we thought when we reported earlier today on Adobe's interesting demonstration on the technology. In fact, there is no wait -- you can already purchase a plenoptic camera. German company Raytrix is the first to offer plenoptic cameras that allow you to choose focus points in post processing and capture 3D images with a single sensor.

Future Photographers May Adjust Focus During Post Processing

In the future, focusing on the wrong subject when taking a picture might be a thing of the past. At Nvidia's GPU Technology Conference this year Adobe gave a demonstration of how plenoptic lenses can be used to allow focus to be arbitrarily chosen after the image is captured during post-processing. These are microlens arrays containing hundreds, thousands, or even tens of thousands (Stanford researchers used a camera with 90,000 lenses) of tiny lenses that record much more information about a scene than traditional single lenses.