It started full of hope and possibilities: In 2011, Lytro promised a camera that could change photography forever with its light-field technology, which allowed photographers to refocus after the shot. But having already announced a change in the company’s direction towards video rather than consumer still cameras, Lytro has now shut down its online sharing platform for light-field still images. pictures.lytro.com is no more.
Other ways you can still experience the images are by printing them as 3D lenticular prints or through a VR headset. If you want to share such an image online, the only thing you can now do is export a standard video, JPEG, or GIF file.
“More than two years ago, Lytro began focusing on Light Field video solutions for the cinema and virtual reality industries and discontinued the manufacturing and distribution of Lytro cameras for photography,” writes Lytro. “As a part of our plan to further focus on these new efforts, the ability to publish from Lytro Desktop and Lytro Mobile to pictures.lytro.com will be discontinued.”
Any Lytro photos embedded on websites will no longer work, and there’s no way of circumventing that. The company says all the stored images are gone for good. In fact, you can now see the missing embedded file on a previous post PetaPixel wrote about the Lytro web viewer.
In other news, Lytro just announced the Immerge 2.0, its new volumetric video camera that’s covered with lenses.