PetaPixel

Sony Hits a Grand Slam, Launches New Mirrorless and SLT Cameras

Sony is serious about this whole “catching up to Canon and Nikon” thing — the company has announced four new large sensor cameras, and each one is a doozy. The cameras, which hit store shelves in a couple of months, include the NEX-7 and NEX-5N mirrorless cameras and the A77 and A65 SLT (AKA translucent mirror) cameras.

The NEX-7 rumor we reported back in July turned out to be true: the camera packs a beastly 24MP DSLR-sized APS-C sensor into a compact body, sports a tilting LCD on the back, is capable of 1080p video, and features a 2.4-million dot OLED viewfinder — the highest resolution ever for a compact. Available for $1,200 starting in November, this may be an attractive option for DSLR shooters willing to trade an optical viewfinder for a more compact body.

Sony also announced the NEX-5N today (not pictured). Replacing the NEX-5, the camera packs a 16MP APS-C sensor, 10fps continuous shooting, 1080p HD video, ISO that goes up to 25,600, and a 3-inch touchscreen. If you’re willing to trade the megapixels and built-in OLED viewfinder for an even smaller size, the NEX-5N’s $600 should be extremely attractive.

Like the NEX-7, the A77 SLT camera was also leaked quite a bit in the days leading up to today’s announcement. The 24MP camera can shoot at a whopping 12fps thanks to the translucent mirror not needing to flip out of the way for each shot, and has the same 2.4 million dot OLED viewfinder as the NEX-7. ISO goes up to 16,000, there’s 19 AF points, and the camera does 1080p video as well. It’ll cost $1,400 starting in October.

Finally, the A65 is Sony’s newest entry-level camera for the DSLR market. Although many sites are calling this Sony’s entry-level “DSLR”, it uses the same translucent mirror technology as the A77, making it an SLT camera that targets DSLR consumers. The 24MP camera has many of the same features as the A77, including 1080p video and a max ISO or 16,000. Tradeoffs include shooting speed (10fps instead of 12), the LCD screen (A65′s only tilts instead of supporting a three-way tilt/swivel), autofocus points (15 instead of 19), and no text LCD screen on top. It’ll be priced at $900 when it lands in October.

Sony is doing a terrific job in offering cameras distinct from what Canon and Nikon offer. The landscape is changing.


 
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  • Anonymous

    Sony will never be a player in the DSLR market unless they start making some great lenses. People buy into complete DSLR systems, not just bodies.

  • Anonymous

    Sony will never be a player in the DSLR market unless they start making some great lenses. People buy into complete DSLR systems, not just bodies.

  • RyBOS

    Very great point Dirk. Glass is what matters, not mirror or mirror less. 

  • RyBOS

    Very great point Dirk. Glass is what matters, not mirror or mirror less. 

  • Tom O’Donoghue
  • DKNL

    Some great lenses? Are you jealous of the AF Zeissglass we use?

  • http://www.facebook.com/profile.php?id=1192119760 Brian Hochmuth

    Have you seen images from the Sony G Series 300mm f2.8 or the CZ 85mm f1.4?

  • http://www.facebook.com/profile.php?id=1192119760 Brian Hochmuth

    Have you seen images from the Sony G Series 300mm f2.8 or the CZ 85mm f1.4?

  • ant

    sony wont compete until it gets its dynamic range and noise reduction up to par with canon and nikon.  also the lenses are over priced with respect to performance

  • ant

    sony wont compete until it gets its dynamic range and noise reduction up to par with canon and nikon.  also the lenses are over priced with respect to performance

  • slant

    Don’t forget the 35mm 1.4 or 135STF.

  • http://www.modelrepublic.net Models in Canada

    In-lens image stabilization is a must for telephoto lenses. Until Sony figures a way to sync optical stabilization with the in-body variety, I’ll stick with Canon. Kudos to Sony though for pushing the envelop of design and putting more pressure on Nikon and Canon. Can’t wait to see what they think of next!

  • http://www.modelrepublic.net Models in Canada

    In-lens image stabilization is a must for telephoto lenses. Until Sony figures a way to sync optical stabilization with the in-body variety, I’ll stick with Canon. Kudos to Sony though for pushing the envelop of design and putting more pressure on Nikon and Canon. Can’t wait to see what they think of next!

  • http://www.modelrepublic.net Models in Canada

    In-lens image stabilization is a must for telephoto lenses. Until Sony figures a way to sync optical stabilization with the in-body variety, I’ll stick with Canon. Kudos to Sony though for pushing the envelop of design and putting more pressure on Nikon and Canon. Can’t wait to see what they think of next!

  • http://blog.wingtangwong.com/ Wing Wong

    Sony has great glass in their G series. The Zeiss glass is likewise amazing, with a corresponding price. If you want your specific lens, then petition to Sony to produce said glass.

    The glass doesn’t take pictures. The camera does. The last few years has seemed like random meandering by Sony, but looking at the A77 and back at all the A?? cameras that have been released, I am starting to see a pattern, not chaos. Sony is looking at a highly iterative process and is shortening the time between iterations, getting improvements out in the form of new cameras, so that they can get more data points. It would have been a disaster had they released the A77 with the issues of the A33/A55/A3??/A5??/etc. With the feedback and making the decision to get as many data points as possible and taking the time to integrate it into a body, that has produced a strong component for one’s camera bag. 

    I’ve got the A77 on pre-order. It’s a no brainer decision… this is the camera that I’ve been waiting for, while shooting with my A700. The 16-50/2.8 is a questionable option… so I’ll wait on that one, but the camera? No question about it.

    Sony not a player? No, Sony is most definitely a player. It’s just not everyone agrees how strong of a player they are. Watch, in 2012, we should see Sony moving more into the forefront.

  • Dnguyen

    Agreed! And didn’t Sony ditch the full-frame sensor? *YAWN*

  • Tom O’Donoghue

    Sony will still have full frame cameras, but we won’t see them until 2012. 

  • http://blog.wingtangwong.com/ Wing Wong

    Correction, went with the body+lens kit. Also pre-ordered the vertical grip from the Sony Style store.

  • http://blog.wingtangwong.com/ Wing Wong

    Correction, went with the body+lens kit. Also pre-ordered the vertical grip from the Sony Style store.

  • Fredrik

    Ehum, I’m shooting nature (birds) with my Sony 500 mm reflex freehand, in-camera stabilization quite sufficient. On the other hand *all* IS/VR/SSS should be set to OFF when using tripod. Using both Nikon and Sony simultaneously, Nikon lenses are excellent but a Zeiss AF on a Sony is in my, subjective, view slightly more appealling, sharpness, IQ and color. But I think a matter of personal preference – and investment in lenses. Competition will always favour consumers, as a Nikon/Sony owner I must say I prefer “new and hungry” producers, Nikon/Canon are quite … traditional – nothing wrong with that but its fun when a new player enters the scene.

    Remember, its all about having fun and/or make a living of your pictures, nothing else … (well, the technical aspect is quite interesting though).

    Regards Fredrik

  • Fredrik

    Ehum, I’m shooting nature (birds) with my Sony 500 mm reflex freehand, in-camera stabilization quite sufficient. On the other hand *all* IS/VR/SSS should be set to OFF when using tripod. Using both Nikon and Sony simultaneously, Nikon lenses are excellent but a Zeiss AF on a Sony is in my, subjective, view slightly more appealling, sharpness, IQ and color. But I think a matter of personal preference – and investment in lenses. Competition will always favour consumers, as a Nikon/Sony owner I must say I prefer “new and hungry” producers, Nikon/Canon are quite … traditional – nothing wrong with that but its fun when a new player enters the scene.

    Remember, its all about having fun and/or make a living of your pictures, nothing else … (well, the technical aspect is quite interesting though).

    Regards Fredrik

  • http://twitter.com/BANANAMANANAS Josh Ladella

    Looks like we’re going to start seeing Canon vs. Nikon vs. Sony wars now

  • http://twitter.com/BANANAMANANAS Josh Ladella

    Looks like we’re going to start seeing Canon vs. Nikon vs. Sony wars now

  • http://twitter.com/BANANAMANANAS Josh Ladella

    Looks like we’re going to start seeing Canon vs. Nikon vs. Sony wars now

  • http://twitter.com/BANANAMANANAS Josh Ladella

    Looks like we’re going to start seeing Canon vs. Nikon vs. Sony wars now

  • Dnguyen

    Awesome! Thanks for the info. Would like to see some market shake up.

  • Dnguyen

    Awesome! Thanks for the info. Would like to see some market shake up.

  • Dnguyen

    Awesome! Thanks for the info. Would like to see some market shake up.

  • Dnguyen

    Awesome! Thanks for the info. Would like to see some market shake up.

  • Dnguyen

    Awesome! Thanks for the info. Would like to see some market shake up.

  • Jyve

    I love seeing the other brands push the envelope – look at what Pentax got into the K5 earlier this year!
    You don’t have to buy the brand – just be grateful that more competition will mean more features, and vying for consumers to pick *their* brand!

  • shamb

    Also looking at  buying the a77, dependent on the pre-release firmware quality issues being improved in final v1 production (although I’m guessing some of the blurriness was down to unfamiliarity +high f stop + unsuitable glass + 24MP).

  • Prmow

    Canon and Nikon owners should thank Sony and not criticize them.  The increased competition will bring more features, better quality, and lower prices for everybody! The duopoly is over!!

  • Aleque69

    Sony is new in the market (with Konica-Minolta legacy). If in only a short period compare to Canon/Nikon company they already capable to bring new amazing full pack of features in their products in reasonable price which I can only dream in current system, I cannot imagine in the next 2.3 years. FYI, I am a Canon user (not a pro but have a couple of L lenses).  With the new technology SLT and NEX, Sony is definitely a new player but in advance technology category whereas Canon and Nikon stay as a major player in the traditional DSLR category with not much improvement seen in past 2 years. Cooperation with CZ is good thing that speed up the lens line-up. I just need 6 lenses to be replaced. Most is already available + image stabilazition (in their body). Only 1 lens left that I Sony does not have which is MP-E65. I just cannot wait to sell my Canon gears. Same to my other 2 officemates (1 canon, 1 nikon). 
     

  • Freyzher22

    agree..base on the sales data gathered,handycam or camcorder sales is decreasing year after year, because of  growing video capturing capable devices such as compact camera and smartphone….while DSLR sales is growing rapidly each year…definitely SONy will focus on this business….and watch out Sony will use all their expertise and resources to compete with nikon and canon…