Sony

Sony is a major technology company headquartered in Japan that produces a wide range of consumer and professional electronic products, including digital camera equipment. Sony acquired the Konica Minolta camera business in 2006 and entered the DSLR market with its new Alpha brand. The company introduced its first mirrorless cameras in 2010, the NEX-3 and NEX-5, and it has since become the world's third largest manufacturer of cameras, behind Canon and Nikon, respectively.
Sony FE 24-50mm f/2.8 G Review

Sony FE 24-50mm f/2.8 G Review: A Solution in Search of a Problem

When it comes to general-purpose standard zooms, Sony has you covered. With some classic choices like 24-70mm f/2.8 G Master II and 24-105mm f/4 G or the unique Sony FE 20-70mm f/4, there is something for everyone. However, Sony decided to go even further and add the brand new FE 24-50mm f/2.8 G to its growing collection. The idea is to have a more affordable and compact lens alternative to the expensive 24-70mm GM while still having a fast f/2.8 aperture, albeit with a reduced zoom range. I got my hands on one to try, and here is what I found.

Sony FE 24-50mm f/2.8 G

Sony’s New FE 24-50mm f/2.8 G Lens is Compact, Light, and Fast

Novel and non-traditional focal length and aperture combinations are becoming significantly more common among mirrorless system lenses. Sony is no stranger to different sorts of lenses, having launched the 20-70mm f/4 G last year. Sony is channeling a similar spirit with its newest E-mount lens, the FE 24-50mm f/2.8 G.

Super Bowl LVIII CBS and Sony

165 Sony Cameras Will Power CBS’ Record-Setting Super Bowl Broadcast

Ahead of Super Bowl LVIII at Allegiant Stadium in Paradise, Nevada, just outside Las Vegas, PetaPixel chatted with Mike Francis, CBS Sports' Vice President of Engineering and Technology, about the camera technology that underpins not just the broadcast on CBS and Paramount+, but the cameras that help the refs make the correct calls.

Sony PDT-FP1 wireless transmitter

Sony Japan Announced a New 5G Transmitter for Alpha Cameras

Sony announced the PDT-FP1 portable data transmitter for Alpha cameras in Japan. Promising high-speed and low-latency video transmission using 5G wireless communications, the PDT-FP1 transfers data directly from a camera to an FTP server. The PDT-FP1 reduces the time required for data transfer, speeding up various content workflows.

OnePlus 12 Photo Features, a Closer Look

A Deep-Dive Into the Impressive Photo Tech in the OnePlus 12

Earlier this week, OnePlus fully revealed its latest flagship smartphone, the OnePlus 12. While PetaPixel continues to work on a full review, which will deliver a deep dive into the phone's photo features, it is worth taking a closer look at the Hasselblad-branded camera system.

Map Camera's best-selling cameras of 2023

Nikon Tops Another Sales Chart for 2023

Following yesterday's coverage of Map Camera's best-selling lenses of 2023 roundup, the popular Japanese camera retailer has also published a breakdown of last year's 10 most popular new and used cameras.

PetaPixel favorite stories 2023

Our Favorite PetaPixel Stories of 2023

This year has been a fascinating one in the world of photography, and like every year, it was full of incredible highs, devastating lows, and everything in between.

Sony Airpeak Drone Firmware Update December 2023

New Sony Airpeak Firmware Update Targets Industrial and Pro Users

Sony's expensive Airpeak S1 drone has been regularly improved since its disappointing launch. Sony released an enhanced battery and better gimbal earlier this year, and has today released a new firmware update that adds advanced mapping, new safety protocols, and better compatibility.