The Sony ZV-E1 represents the (current) pinnacle of the company's efforts to radically pivot the camera division to stay ahead of changes in the photography and video markets. It is largely successful in that endeavor.
Sony has announced the ZV-FF, a full-frame camera designed for content creators. The camera boasts an impressive feature set developed based on user feedback and aims to provide creators with the best tools possible.
Meike has that its autofocus-equipped 85mm f/1.8 lens that it launched last year for Sony E-mount is now available for Fujifilm X and Nikon Z-mount.
Sony is one of 135 global organizations that has been recognized as one of the planet's most ethical companies. It is the only camera manufacturer to appear on the list this year.
Every camera brand makes excellent cameras. However, as the popular photography YouTube channel Mango Street shows with its humorous "camera brand support group" video, that doesn't mean photographers can't laugh at themselves and some of the stereotypes surrounding their preferred manufacturer.
Sony's new DSC-HX99RNV is a retinal projection camera system that is designed to help people with visual impairments better see the world around them and allow them to enjoy photography in ways they previously could not.
Sony's Creator's App is now live. Designed to connect a smartphone to Sony's Alpha cameras to allow a host of features, it replaces the poorly reviewed Imaging Edge, which will be removed from both Google Play and the Apple App Store.
Sony has released the first photo captured by its new Star Sphere satellite, which aims to allow ordinary people to have access to a camera in Earth orbit and shoot their own space photos.
As the digital camera market contracts due to the popularity of smartphones, camera companies are finding that higher profits can still be reached by selling fewer cameras that cost, on average, twice as much as they used to.
Sony's Creators' Cloud platform -- originally designed for professional and enterprise users -- is now open to individuals and includes cloud storage, the ability to connect with peers, and will soon support a "camera to cloud" application.
Waterproof cameras are the perfect companion for a sunny beachside vacation, an exciting undersea scuba dive, or even shredding snowy slopes. Waterproof cameras allow photographers to capture unique underwater perspectives and photograph beautiful sea life. They also allow for amazing action shots of watersports.
Sony’s new Sony 50mm f/1.4 GM is a compact, fast, and high-resolution lens in Sony’s upper-echelon G Master lineup, and it joins Sony’s already flush 50mm focal length lineup.
Sony has announced the new Sony FE 50mm f/1.4 GM lens, a standard prime lens that Sony says is perfect for portraits, travel, street, and video.
CFexpress has finally come into its own and multiple companies are now producing a wide variety of capacities at a range of prices. But with so many choices, which one should you buy?
Sigma’s 50mm f/1.4 DG DN Art takes its place as the latest lens in Sigma’s venerable high-end lens line and is a welcome addition thanks to excellent performance and a low cost of entry.
Sony has transitioned the manufacturing of cameras that are destined to be sold in Japan, the United States, and Europe out of China and to a factory in Thailand, which amounts to about 90% of its total production.
A long list of Sony's consumer products is getting a 14% price hike starting on February 1, the company announced today. That includes the Alpha series of cameras and interchangeable lenses.
As the demands for realistic visual effects (VFX) grows, so do the needs of those creating that content. One organization uses a massive array of 144 Sony mirrorless cameras to generate detailed digital assets in support of VFX artists.
The Sony Alpha a7R IV released in July of 2019 as the successor to the popular a7R III. While the early Sony mirrorless cameras had a limited lens selection, by the time the a7R IV came out, the lens selection had blossomed. Nowadays, there’s a lens for every purpose from manufacturers like Sony, Tamron, Sigma, Samyang, and Tokina.
As the mirrorless camera market hits its stride and companies have caught up on their typical prime and zoom lens offerings, we see new offerings in non-traditional focal lengths. I can’t remember writing the words “all-in-one” in my decades in the tech press world as I have in the last year.
Sony has announced the new Sony FE 20-70mm f/4 G lens, a compact, lightweight lens with a wider field of view than the traditional 24-70mm focal length.
Sony has revealed that it is developing a new 300mm f/2.8 G Master lens, but photographers won't be able to get their hands on it until early next year.
The Sigma 60-600mm for Sony E-Mount is a versatile, compelling, and unique lens with a mindblowing 10x optical zoom range. As with any all-in-one lens, it’s not without its compromises, and the $2000 price puts it up against Sony’s native FE 200–600mm f/5.6–6.3 G OSS, even though the Sigma has a more versatile zoom range.
Sony's Alpha 7R V has the company's most advanced autofocus system that is remarkably powerful, but while the company has displayed its engineering prowess with Real-Time Recognition, it has also revealed its most significant weakness: interface design.
Sony describes its Star Sphere project as a way to open space perspectives that have been previously limited to just astronauts and provide it to anyone on Earth via remote-controlled orbiting camera satellites.
Carrying on a tradition we started last year, PetaPixel has gathered its staff together to discuss the things they know, not just think, will take place over the course of the next calendar year. We're ready to be very, very wrong.
Sony has announced a new roller-suitcase-style case that holds up to 10 AirPeak drone batteries and can charge four of them at a time with the goal of making it easier to keep the AirPeak S1 drone flying for longer periods of time.
7Artisans has announced a new wide-angle APS-C lens for Nikon Z, Sony E, Fuji X, EOS-M, and MFT mounts, the 12mm f/2.8 Mark II, an updated version of its previous 12mm f/2.8.
The battery is the least thought-about accessory a photographer or videographer depends upon to get a job done. These small hunks of chemicals allow electricity to flow through our gear, allowing our creativity to flow.
Apple CEO Tim Cook has revealed that the iPhone has been using Sony camera sensors for the last 10 years.