Sony

Sony is a major technology company headquartered in Japan that produces a wide range of consumer and professional electronic products, including digital camera equipment. Sony acquired the Konica Minolta camera business in 2006 and entered the DSLR market with its new Alpha brand. The company introduced its first mirrorless cameras in 2010, the NEX-3 and NEX-5, and it has since become the world's third largest manufacturer of cameras, behind Canon and Nikon, respectively.
A vintage-style camera with silver top, black leather body, and a lens labeled "fujinon aspherical lens super ebc f=23mm" against a colorful, abstract background.

For Many Photographers, the Experience Matters More Than Features and Specs

I've always been fascinated by the latest and greatest technology, and that obsession has carried over to photography ever since I picked up my first camera. However, as cameras have improved, I've begun prioritizing how a camera makes me feel rather than what the camera offers regarding specs and features. Given the most popular cameras these days, I'm not alone in seeking joy over performance.

Two men in the foreground smile and point at a camera, while in the background, an arrow points from the men to two women walking and talking.

The Very Least You Need to Be a Pro Portrait Photographer

We always want our YouTube videos to both educate and entertain but sometimes, we also want to push ourselves beyond standard reviews and try something different. For our latest photo challenge, we wanted to see just how minimal we could go with our gear and still be able to pull off professional-grade images.

A sony α9 mirrorless camera with its lens removed, displaying its sensor, positioned on a wooden table against a blurred background.

The Highly Anticipated Sony a1 and a9 III Firmware Updates Have Arrived

Last month, Sony announced significant firmware updates for four of its Alpha cameras, the a7S III, a7 IV, a1, and newest flagship, the a9 III. The latter two camera updates, due to an unexpected error in the case of the a1 and by design for the a9 III, were delayed until today, April 24. These new updates have arrived and are available to photographers now.

Mark Weir

A Tribute to an Incredible Mind: Sony’s Mark Weir

Mark Weir, Senior Manager of Electronics at Sony, retired this week after working for the company since 1986. He is, without a doubt, one of the smartest and friendliest people the digital camera industry has ever known and while we are so happy he finally is taking time for himself, we're still a bit sad to see him go.

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Four Sony Alpha Cameras Get Huge Firmware Updates and C2PA Tools

Back when Sony announced its groundbreaking a9 III camera in November, the company also revealed that the Sony a1 released in early 2021 and the a7S III launched in mid-2020 would receive a significant firmware update "next spring." Spring has sprung, and the rumored firmware update, plus quite a bit more, has arrived.

Sony FE 24-50mm f/2.8 G Review

Sony FE 24-50mm f/2.8 G Review: A Solution in Search of a Problem

When it comes to general-purpose standard zooms, Sony has you covered. With some classic choices like 24-70mm f/2.8 G Master II and 24-105mm f/4 G or the unique Sony FE 20-70mm f/4, there is something for everyone. However, Sony decided to go even further and add the brand new FE 24-50mm f/2.8 G to its growing collection. The idea is to have a more affordable and compact lens alternative to the expensive 24-70mm GM while still having a fast f/2.8 aperture, albeit with a reduced zoom range. I got my hands on one to try, and here is what I found.

Sony FE 24-50mm f/2.8 G

Sony’s New FE 24-50mm f/2.8 G Lens is Compact, Light, and Fast

Novel and non-traditional focal length and aperture combinations are becoming significantly more common among mirrorless system lenses. Sony is no stranger to different sorts of lenses, having launched the 20-70mm f/4 G last year. Sony is channeling a similar spirit with its newest E-mount lens, the FE 24-50mm f/2.8 G.