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Hasselblad Job Listings Reveal Plans for Two Compact Cameras and a DSLR

So far, the partnership between Hasselblad and Sony hasn't been as enriching as both companies might have hoped for. Hasselblad's Lunar mirrorless camera was met with less-than-favorable reviews once people realized it was basically a re-branded Sony NEX-7 with a massive price tag.

But have no fear, the companies haven't stopped working together yet. In fact, if recent Hasselblad job listings are to be trusted, the company has three new cameras in the works.

Sony’s Revolutionary Pellicle Mirror SLT Technology May Be Going Away

Back in August 2010, Sony shook up the camera industry by announcing the first pellicle mirror DSLRs, the A33 and the A55. Rather than being called SLRs, the new cameras were labeled SLT, or "single lens translucent", cameras.

Now, less than three years later, we may be seeing Sony's big SLT experiment coming to an end. Sony's A58 announced back in February may be the company's last APS-C camera to feature pellicle mirror technology.

Sony NEX-3N Mirrorless Camera and A58 SLT Become Official

After having their photos and some specs leaked this past weekend, the Sony NEX-3N and A58 finally became real today through an official announcement by Sony. The new mirrorless and pellicle mirror cameras were unveiled alongside a set of new lenses, and offer some pretty standard upgrades to current models.

Upcoming Sony SLTs May Feature Pellicle Mirror Flip-Up Mode

Most SLR cameras feature a mirror lock-up mode that allows photographers to eliminate the vibration (and blur) caused by the mirror flapping up and down whenever a shot is snapped. Sony's SLT cameras don't offer this when it comes to the pellicle mirror found inside -- not yet, at least.

A Sony patent filed back in 2009 and published earlier this week shows that the company has been tinkering with the feature. sonyalpharumors is also hearing from a source that it's something the next generation of Sony SLT cameras will offer.

102 Autofocus Points on Sony A99 Only Compatible with 6 Lenses At Launch

When the Sony A99 SLT was announced last month, photographers gawked at the camera's 102-point focal plane phase-detection system that compliments its traditional 19-point AF system. If you've been drooling over the idea of using 121 separate focus points, here's some bad news: the feature may not be compatible with your Sony lens.

The Phoblographer reports that only 6 lenses will be able to take advantage of the new system when the camera is launched later his month.

Sony Unveils the A99: The World’s First Full Frame SLT Camera

Sony has launched a beastly new full frame camera to wage war against the flagship DSLRs of rival camera manufacturers. The A99, which saw its share of leaks over the past couple of weeks, is the company's new flagship professional camera, replacing the full-frame A900 and A850. It's also the world's first pellicle mirror full-frame digital camera, combining the image quality benefits of having a large sensor with the speed benefits of having a semi-transparent mirror.

The camera features a 24.3MP sensor, an ISO range of 50-25600, 6fps continuous shooting, 14-bit RAW files, a viewfinder with 100% coverage, a 3-inch LCD that tilts in three directions, and a high-res OLED EVF (the same one found in the A77, NEX-6 and NEX-7).

Sony’s Upcoming A99 Flagship Camera From Every Angle

We're a couple of days away from Sony's official announcement of its new flagship single lens translucent full-frame camera, the A99, and all the leaked pieces are starting to come together. These new leaked photographs, first published by sonyalpharumors, shows the new camera from all the standard press shot angles.

Sony Unveils the A57 SLT: Improved Shooting Speed and Autofocus

Sony has announced the Alpha A57 pellicle mirror camera, the successor to its A55 released a year and a half ago. While the sensor resolution is still 16-megapixels -- no megapixel war here -- the new camera has an increased ISO limit of 16,000 (up from 12,800), a faster continuous shooting rate of 12fps (up from 10), and an improved 15-point AF system with enhanced object-tracking and snappy AF during HD video recording. It can also capture full HD video at 60p, 60i, and 24p. It'll be priced at $700 for the body only (or $800 with a 18-55mm kit lens) when it hits store shelves next month.

Sony Hits a Grand Slam, Launches New Mirrorless and SLT Cameras

Sony is serious about this whole "catching up to Canon and Nikon" thing -- the company has announced four new large sensor cameras, and each one is a doozy. The cameras, which hit store shelves in a couple of months, include the NEX-7 and NEX-5N mirrorless cameras and the A77 and A65 SLT (AKA translucent mirror) cameras.