MAC Group and MPEX Distribution have joined forces to form Godox USA, a new enterprise that unifies all of Godox's products under MAC Group's umbrella.

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Godox has introduced the MF-T76S Macro Twin Flash, a dedicated macro lighting system designed to deliver precise, controllable illumination for close-up photography. The system is designed for photographers working with subjects such as insects, food, plants, jewelry, and product detail work.

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Godox has announced the EazyFlow Series, a new lineup of foldable softboxes designed to streamline on-location lighting with faster setup, compact storage, and broad compatibility across lighting systems.

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Westcott has introduced the Westcott S18 Mini Flash, a compact and affordable lighting solution designed to make flash photography more accessible to photographers at all experience levels. With its minimalist 90s style, the S18 emphasizes simplicity, portability, and affordability, arriving at a modest $39.90 price point.

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Godox continues to expand its accessible lighting ecosystem with the release of the Litemons LE200D Daylight LED Monolight, a compact yet powerful fixture designed for creators who prioritize output, simplicity, and value. Positioned as a daylight-only alternative within the growing Litemons lineup, the LE200D delivers impressive brightness and modern control features at a notably aggressive $190 price point.

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Harlowe has introduced an expanded lineup of Max Bi-Color LED monolight kits, built around a 120W fixture with Bluetooth-based wireless control, an included Fresnel zoom lens, and a magnetic accessory mounting system. The range includes Creator and Master kits with both AC-powered and battery-powered options, addressing different production needs from studio setups to on-location production.

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Harlowe, formerly known as Hobolite, has announced the Omni 360° 2W, a compact video fill light designed for creators working across vlogging, action cameras, and immersive 360° content. With a focus on portability and adaptability, the light aims to provide consistent, wraparound illumination in fast-moving shooting environments.

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Discover how and why controlling color is essential in photography.

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Photography has everything to do with light. Therefore, the more we know how it behaves and interacts with our equipment, the greater the chance of getting a successful photo.

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Amaran has announced the Halo Series, a new lineup of studio-focused bi-color COB lights designed to deliver consistent lighting performance across a range of creator environments. The new family includes five models, the Halo 60x, Halo 100x, Halo 200x, Halo 300x, and Halo 600x, with power ratings ranging from 63 to 610 watts.

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Godox has introduced the new SKIIIV Series, a pair of entry-level studio flash monolights designed for small- and medium-sized studios. Available in 300Ws and 400Ws configurations, the SK300III-V and SK400III-V aim to deliver consistent output and practical control at accessible price points.

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The secret to a good photograph lies in your eye for composition and in how you see light interacting with both the world and your camera. In this, the first of a series of articles on light, we look at how its interactions with subjects can affect the feel of our photos.

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MagMod has launched the MagStand on Kickstarter, aiming to rethink one of the most overlooked pieces of gear in photography and video production: the light stand. Within the first 48 hours, the campaign attracted more than 1,100 backers and surpassed $350,000 in funding, positioning it among the strongest recent photo gear launches on the crowdfunding platform.

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DoPchoice has introduced the Snap Rabbit Octa 5' Snapbag, a new softbox system designed to simplify setup while maintaining the high-quality light control expected on professional sets. Built for today’s high-output COB LED fixtures, the Octa 5' aims to reduce assembly time without sacrificing diffusion quality or output efficiency.

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Lighting company Profoto is the latest to throw photographers under the proverbial bus in an attempt to milk AI for all its worth. The company has drawn ire on social media for what many consider a series of tone-deaf posts and comments.

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Godox has introduced the V1mid, a new round-head on-camera flash positioned between entry-level speedlights and the company’s flagship V1 models. Priced at $179, the V1mid expands Godox’s TTL Li-ion flash lineup with a more compact design while retaining professional features aimed at photographers who prioritize mobility and consistent light quality.

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Godox has expanded its professional Knowled lighting lineup with the introduction of the P600R Hard P4 and P1200R Hard P8 full-color LED panel lights. Designed for film, broadcast, and large-scale production environments, the new fixtures combine high-output RGB performance, pixel-level control, and weather-resistant construction aimed at demanding studio and on-location workflows.

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The new year is the perfect excuse to finally upgrade the lighting gear that shapes every shot you take. Whether you are refining a home studio, stepping into video production, or simply tired of fighting inconsistent light, better lighting delivers immediate, visible improvements to your work.

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Westcott's new FJ250 250Ws Touchscreen Strobe is an exciting entry-level monolight for photographers who need reliable power, fast performance, and a compact footprint on location. Positioned in Westcott's refreshed lineup below the FJ400 II and FJ800, the FJ250 replaces the popular FJ200 and introduces several user-requested upgrades into a more accessible package.

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Godox has officially unveiled the AD100Pro II Pocket Flash, bringing meaningful refinements to one of its most popular portable strobes.

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