Editorial

Two Canon mirrorless camera bodies are displayed side by side against a black background with red splatter. The cameras are shown without lenses, revealing their sensors.

Is the Canon C50 the R5 C Successor People Have Been Waiting For?

Canon unveiled the EOS C50 this morning and the new RF mount-equipped full-frame cinema camera, Canon's smallest and lightest Cinema EOS series camera to date, seems like it could be the awaited successor to the Canon EOS R5 C hybrid camera. But is it? Let's see how the two cameras face off.

A Sigma camera lens stands upright in the center with a layered blur effect. "SIGMA" is written on the left and the Sigma logo (Greek letter sigma) in a circle appears on the right, all on a light blue background.

Why Other Camera Companies Can’t Follow Sigma’s Approach to Pricing

This week, Sigma announced that it would be absorbing the additional 5% cost of the newest US tariff on Japanese goods. When bigger, far more established companies like Canon have already said they plan to increase prices and cut costs in response, it's important to understand why Sigma was able to take the action it did while its contemporaries likely cannot.

A Sony Alpha 7C R mirrorless camera is prominently displayed in the foreground, with a glowing blue and white energy swirl and another Sony camera in the background.

Does the Sony RX1R III Make the a7CR More Compelling?

When Sony announced the a7CR in August 2023 alongside the a7C II, the compact high-res a7CR flew a bit under the radar. With the shock announcement of the highly anticipated RX1R III fixed-lens premium compact camera, the a7CR is getting more attention, and it's well deserved.

A large crowd gathers under a "Welcome to BILD expo" banner at a convention center, with directional signs for various stages and exhibitors visible.

The Popularity of the 2025 Bild Expo Vastly Exceeded My Expectations

Last week, B&H hosted its second Bild Expo at the Javits Center in New York City. After years of attending the Photo Plus expo and seeing its rapid decline, I had questions about the viability of a show in New York City. Whatever expectations I might have had, they were absolutely shattered by what I saw there.

White text reads "content credentials" beside a "cr" symbol on a blue and purple abstract digital background with circular and rectangular shapes and light spots.

Thanks to a Disjointed Rollout, C2PA Content Credentials Look Stuck

Two weeks ago, enterprise software developer Digimarc released a Chrome extension that could verify and display image provenance for photos or designs embedded with C2PA Content Credentials. After two weeks of testing, PetaPixel found it to be mostly useless, but that's only because the C2PA rollout has been so disjointed.

The image shows the "PetaPixel" logo with "Peta" in black text and "Pixel" in blue text, set against a plain white background.

Hey Folks, We Screwed Up

Earlier this week, PetaPixel made an egregious mistake: we unintentionally showed an embargoed Sony product in a video review of a separate product. We then accidentally published the video review for that embargoed product hours before the embargo lifted. Neither was intentional or done with malice. That said, we know it harms our peers, so we want to explain what happened.

Two Olympus cameras with attached lenses are placed on a weathered wooden log. The cameras are angled slightly towards each other, showcasing their controls and logos against a blurred background.

OM System’s Strategy Might Box It Into No-Man’s Land

OM System isn't willing to sacrifice the performance of its computational photography features in order to increase the resolution of its sensors. That strategy leverages one of the company's competitive advantages, but it also very well makes it difficult for its cameras to appeal to any photographer.

A person with gray and black hair and a beard is holding a large camera with a white lens, smiling at the camera. They are outdoors with green foliage in the background.

The Sigma BF Is Weird and I Love That About It

Today Sigma announced the BF, the company's latest camera that makes a series of wild, unexpected design choices. Sigma calls it "radically simple" and for the first time in a while, a company's marketing language isn't overselling the product.

A person in a red jacket holds a black compact camera with both hands, pointing it towards the viewer. The camera lens is prominently visible, and the jacket features an orange zipper.

Why Is The Ricoh GR IV Taking So Long? Photographers Want it Now

In today’s world of photography, camera models come at us thick and fast. Some brands seem to update cameras yearly; for others, it’s two or three years between new models. However, there are always the odd ones out, and this is definitely the category in which Ricoh and its formidable GR III series fall. Despite being a runaway success for the brand, even the most loyal users now wonder when a successor will appear.