strategy

canon

Canon, What Are You Doing?

Canon has said the quiet part out loud: it doesn't want you to spend any of your money on anything other than Canon products. This is a huge mistake, and I'm pleading that the company rethink this strategy.

Canon Lenses as of 2021

Canon to Launch 32 New RF Lenses Before 2026

As part of Canon's annual financial results presentation, the company's Chairman and CEO Fujio Mitarai has explained some strategies going forward, including the plan to release lenses at pace with current production for the next several years.

Cloud Editing Strategies

Adobe and Capture One Show the Different Ways to Leverage the Cloud

The meaningful impact of cloud computing with respect to photo editing was an amorphous topic when it was first introduced to photographers in 2013. Nearly a decade later, that has changed and two of the biggest companies in the editing space show how it can be leveraged to support photographers differently.

Shooting Film in 2022

Should You Shoot Film in 2022?

If you haven’t joined the resurgence of film photography in the past few years, you might be asking yourself, “Should I start shooting film in 2022?”

The Value of Self-Assigned Work as a Professional Photographer

Commercial photography is as saturated a marketplace as any these days. With such stiff competition, it’s no wonder brands are raising the bar on those of us trying to break our way into the industry. No experience? No thanks.

How to Rank on the First Page of Top Queries on Stock Photo Sites

You don’t need to have a portfolio of hundreds of thousands of images to rank on the first page of the most visited customer queries. In fact, we found that 83% of Shutterstock contributors that rank on the first page of top-500 customer queries have less than 10,000 images in their portfolio.

Composing Without the Camera

Sometimes one of the best things I can do for my photography, specifically for improving my compositions, is to put my camera down and walk around without taking photographs.

What If Clients Don’t Really Need ‘Professional Photography’?

Author's disclaimer: This article is aimed toward commercial, business-to-business photographers. Consumer photographers may get something from it as well, but there are different market forces at work in that genre.

Yes… it is sort of a “link-bait” sounding headline, but I worked hard trying to figure out how to say it without sounding like I was tricking you into reading something far off the mark.

And here is why I think it is on the mark; photography has become ubiquitous. It has become the ordinary and the mundane, the avocation and the whimsical. With the advent of digital, 80-90% of the tools photographers needed to make photographs were eliminated. The learning curve was now no more than a bump for those wanting to simply record what they see as a photograph.

Camera Companies Need to Be Willing to Cannibalize Themselves

Kodak's fall from grace is an interesting case study that modern day companies can learn from. Even though the world's first digital camera was invented by one of its engineers, the company was unwilling to cannibalize its film business that, at the time, was making money hand over fist. By the time digital cameras started catching on, Kodak had missed the boat.