Hearing the calls from desperate photographers asking for meaningful firmware updates, Sony has obliged with the option for Sony a7 IV users to add up to four custom gridlines to their cameras for a $150 fee.
Nearly three years after launching the Sony a7C, an ultra-compact full-frame mirrorless camera, Sony has returned to the series with two new cameras, the Sony a7C Mark II and the Sony a7CR.
In Calgary, Alberta, there is a huge annual fair called the Calgary Stampede. A once-a-year celebration dubbed "The Greatest Outdoor Show on Earth". Full of rides, games, and lots of rodeo events, this show attracts 1.5 million visitors each year. One of these guests was the illustrious Ted Forbes and we thought, why not have a good old-fashioned showdown, wild west style?
Want to win one of the most popular mirrorless cameras on the market? PetaPixel is partnering with the camera and electronics superstore Adorama to give away a Sony a7 IV worth $2,500.
I’ve been happily shooting on the Sony a7 III since shortly after its release in 2018, and now I just became an a7 IV shooter! Here are 5 reasons why I upgraded to the Sony a7 IV.
Three and a half years ago, Sony made a statement with the Alpha 7 III. The company wanted to plant the idea that its “base model” did not mean basic. At the time, that camera was specced beyond its price, and it hit everyone by surprise. Now, with the Alpha 7 IV, our expectations are much higher. Did Sony do it again?
Sony has unveiled the Alpha 7 IV, the successor to the extremely popular Alpha 7 III that features a 33-megapixel sensor, up to 10 frames per second shooting, and a host of video features that Sony says makes it a true hybrid full-frame system.
Sony, along with pretty much every manufacturer in the imaging space, is known to be quite secretive about products that have yet to be officially announced. But the company may have just leaked the a7 IV mirrorless camera's main specs through public YouTube keywords.
Sony has not made any indication that the Alpha 7 IV camera is coming, but a new listing for the Sea & Sea MDXL-a7IV Underwater Housing has renewed speculation that the much-anticipated camera may be arriving sooner rather than later.
There are reports that multiple Sony E-Mount cameras are going to come to market this year, with at least two recently registered in Japan. That said, a recent factory fire may be delaying their launch.
Two unnamed Sony cameras have reportedly passed FCC Certification for Wi-Fi compliance in the United States. While very short on details, the filing does give some indication of what to expect from Sony early next year.