sonya7iv

5 Reasons Why I Upgraded to the Sony a7 IV

I’ve been happily shooting on the Sony a7 III since shortly after its release in 2018, and now I just became an a7 IV shooter! Here are 5 reasons why I upgraded to the Sony a7 IV.

Sony Alpha 7 IV Review: The Best Camera Sony Has Ever Made… Almost

Three and a half years ago, Sony made a statement with the Alpha 7 III. The company wanted to plant the idea that its “base model” did not mean basic. At the time, that camera was specced beyond its price, and it hit everyone by surprise. Now, with the Alpha 7 IV, our expectations are much higher. Did Sony do it again?