red

Nikon acquires RED

Nikon Bought RED for Just $85M

Earlier this year, Nikon revealed the bombshell that it had acquired US-based cinema company RED Cinema, thrusting itself into the video space that it had for so long been on the outside of, looking in. Now, based on its 2023-2024 financials, it has revealed just how much that cost: 13.167 billion yen, or $85 million.

Nikon acquires RED

Nikon Is Officially RED’s New Owner

Nikon announced on March 7 that it had entered an agreement to purchase RED. Now, Nikon's huge acquisition is officially complete, just in time for Nikon's NAB 2024 appearance.

Nikon acquires RED

A Seismic Shift: The Ramifications of Nikon’s RED Acquisition

Nikon's surprise acquisition of RED Digital Cinema this week represents a seismic shift in the cinema camera space. It also has far-reaching consequences not only for Nikon and RED but also for the rest of the digital camera industry, including Nikon's biggest competitors.

Syrp Lab ISO video

A Deep Dive into ISO: How Variance and Dual Native ISO Affect Noise

"This is the ISO wheel on your camera, and sometimes, it does nothing," says Syrp Lab in its newest video. Syrp Lab takes a deep dive into ISO, explaining what it is, discussing Dual Native ISO and ISO variance, and providing the information people need to shoot the cleanest possible video.

These Guys Strapped a RED Camera to a 100mph FPV Racing Drone

Filmmaker and YouTuber Potato Jet recently teamed up with first person view (FPV) racing drone pilot Paul Nurkkala to try something kind of crazy: they strapped Potato Jet's RED cinema camera to a custom-built, high-speed octa-copter and took it for a spin... and a flip... and a few more maneuvers besides.