Photographer Aldo Chacon has recently completed a personal project that showcases different Nike shoes in various environments with the goal of linking cultural iconography with footwear to tell a story.
If you spent any time on social media yesterday, you probably ran across the latest Nike ad titled "You Can't Stop Us." The brilliant bit of video editing was put together entirely from archival footage, combining multiple frames into a seamless montage that's dropping jaws left and right.
Nike and Colin Kaepernick broke the Internet this week with an ad campaign celebrating the 30th anniversary of “Just Do It.”
Photographer Benjamin Von Wong was recently challenged by Nike to "walk on air," so he came up with the idea of dangling some ordinary athletes off the side of a skyscraper. The resulting photos are both mind-bending and vertigo-inducing.
Part Parkour athlete and part cameraman, we already introduced you to the so-called "Gimbalninja"'s skills last year. Now, watch as he helps capture a Nike ad by pulling some free-running stunts and filming at the same time.
A federal court has dismissed a copyright infringement lawsuit filed against Nike by photographer Jacobus Rentmeester, who claimed that the sports juggernaut had ripped off his 1984 photo of Michael Jordan for its own photo and its iconic Jumpman logo.
A photographer has filed a copyright lawsuit against Nike, accusing the global athletic brand of ripping off his photograph of Michael Jordan to create its iconic "Jumpman" logo for Air Jordan merchandise.
It's a frisbee! It's an LP! It's a... Nike sneaker!? Photographer Joost van Brug's abstract photos of 24 iconic Nike sneakers are unlike any shoe photographs we've seen before, mostly because you can't really tell they're photos of shoes.
Instead of taking regular images of the shoes suspended in midair or being worn by some athlete, he decided to take long exposures of the shoes being spun around.
Since its conception almost five years ago, Instagram has single-handedly changed the way individuals and companies represent themselves and interact with clients. Knowing this, and apparently feeling generous, they recently put together five tips for more successful marketing on Instagram that photographers might do well to take note of -- after all, build a solid enough following and you might make $15,000 overnight selling prints...
Back in the mid 2000s, when Tiger Woods was the number two player in the world (and about to embark on a 281-week number one run such as has never been seen again), he was part of a Nike commercial shot by director Frank Todaro. In a fit of inspiration, Todaro asked Woods to "go ahead and aim for the camera" -- and much to the camera's disappointment, Woods did.
Instagram has been used in many different ways. We've seen the app inspire an awesome DIY photo booth and even become the tool of choice for certain photography projects. However, we never expected to see the day when you could use your Instagram photos to customize your footwear. And yet, that's exactly what you can do with Nike's PHOTOiD web app.
Filmmaker Casey Neistat (whose peanut butter jar lens fix we featured recently) was recently commissioned by Nike to create an advertisement for its new FuelBand.