It’s a frisbee! It’s an LP! It’s a… Nike sneaker!? Photographer Joost van Brug‘s abstract photos of 24 iconic Nike sneakers are unlike any shoe photographs we’ve seen before, mostly because you can’t really tell they’re photos of shoes.
Instead of taking regular images of the shoes suspended in midair or being worn by some athlete, he decided to take long exposures of the shoes being spun around.
It might seem like a strange idea on the face of it, but you can’t deny his photos of sneakers stick out from the norm — the series gets noticed, if nothing else because it raises eyebrows.
But this goes beyond just a unique idea… Brug believes this ties into how the shoes are marketed in the first place.
“Sport shoes are designed to look fast, so why not picture them like that as well?” he writes on his site. “Photographed as perpetual motion abstracts, the images appear to move fast. Resulting in top view photos, created with a long exposure, which leaves only a hint of the signature color palette that any Nike collector will recognize.”
Here’s a look at our favorites from the 24-photo series:
To see all of the images from the series, and find out which of these colorful discs corresponds to which collectable Nike shoe, head over to Brug’s website Reluct by clicking here.
Image credits: Photographs by Joost van Brug and used with permission