cybershot

Sony Takes the Bridge Camera Bar to New Heights with Crazy 63x Superzoom at CP+

Canon wasn't the only one to food our inbox last night, and not even the announcements we were most anxious for. Sony also made some exciting announcements, including a refresh to its Cybershot line that includes three new superzooms and two new point-and-shoots.

Oh, and we should probably mention that one of those superzooms is the world's first bridge camera to feature a 63x optical zoom lens.

More Sony Lens Cam Photos and Details Leaked, Announcement on Tuesday

It looks like we don't have much longer to wait until the QX10 and QX100 Sony 'lens cameras' actually make their official debut. And just in time for the rumored announcement on Tuesday, we've got ourselves some more specs and photos of the groundbreaking system to share with you.

Cyber-shot Branding May Return to Sony Phones Alongside Serious Specs

Sony has used its "Cyber-shot" brand for digital cameras since 1996, and from 2008 to 2009 the company also slapped the brand on its Sony Ericsson camera phones. Now, with the smartphone industry investing heavily in camera technologies, Sony may soon be reintroducing the brand to its Xperia smartphones in order to compete against other photo-focused phones.

Taylor Swift Markets New Sony Cyber-shot

Country-pop darling Taylor Swift has joined the growing list of camera-toting celebrity spokespersons. Swift's partnership with Sony hit the limelight in January during CES2010, when Swift joined in the Sony press event to announce her use of Sony 3D technology during her current tour.