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Taylor Swift Markets New Sony Cyber-shot


Country-pop darling Taylor Swift has joined the growing list of camera-toting celebrity spokespersons. Swift’s partnership with Sony hit the limelight in January during CES2010, when Swift joined in the Sony press event to announce her use of Sony 3D technology during her current tour.

In a commercial released today, Swift demos the iSweep Panorama feature on the new Sony TX7 Cyber-shot. According to a Sony press release, the ads will air tonight on NBC, FOX and CW, likely targeting  a younger, primarily female demographic — though as the commercial suggests, she’s got a pretty broad fan base.

The camera boasts a number of other noteworthy features including a Carl Zeiss lens, “Exmor R” CMOS censor, HD video, and a touch screen, but Sony says Taylor Swift fans can get extra excited over the limited edition version with the singer’s signature engraved onto the camera.

However, the camera comes at a steep price of $400, which is considerably pricey for point-and-shoots. That’s nearly the cost of six tickets to see Taylor Swift in concert.