contentauthenticity

New Photoshop ‘Content Attribution’ Tool Tracks Edit History and Prevents Photo Theft

Somewhere in the mountain of announcements that Adobe dropped this morning—including major updates for both Photoshop and Lightroom—the company found time to unveil a prototype of its much-anticipated "Content Attribution" tool: a system that cryptographically embeds editing and attribution info into photos so that everyone can see when a photo has been edited, how it's been edited, and who the image belongs to.

Adobe Wants to Help ‘Authenticate’ Your Photos: What Should Photographers Think?

At Adobe MAX 2019, Chief Product Officer Scott Belsky announced the Content Authenticity Initiative – a nascent and ambiguously defined way for attribution to travel with an image and allow consumers to know, in the words of Adobe VP Dana Rao, that “the content they’re seeing is authentic.”