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Lighting on cinematic photo or video production sets can sometimes be an overwhelming experience. While lighting companies continue to improve both the ease of use and quality of the light lights, mastering and adjusting the setups can take a lot of time, effectively slowing production to a halt when changes need to be made. Thankfully, creatives that leverage the power and simplicity of the ProMaster Light Attendant App can quickly and easily master all of their on-set lighting needs.

Former Yahoo CEO Marissa Mayer's newly announced photo-sharing app, Shine, has some around the internet asking, "What year is this from?"

MIOPS, maker of various photography accessories like the MIOPS Spark camera grip for iPhone and the Capsule Pro modular pan-tilt motion control system, has a camera app that promises pro-level photography features for mobile shooters.

Adobe released a beta version of its new Express mobile app for Android and iOS devices which also introduces the company's Firefly generative AI technology into mobile content creation and editing workflows.

Skylum is bringing Luminar to the Apple iPad through its first official app that also works in Vision Pro.

The Eclipse Company is ramping up its support of those preparing to watch North America's total solar eclipse on April 8, 2024 through a new app that helps viewers plan their route, viewing location, and more.

Photography software company ON1, the makers of ON1 Photo RAW 2024, unveiled a new version of its AI-powered noise reduction software, ON1 NoNoise AI 2024. The new release promises improved results and a more streamlined editing workflow.

Downpour is a new app that allows users to turn their photos on their smartphone into games.

Sony will finally set PlayMemories out to pasture this month. The company stopped new uploads to the service last September but on February 29 -- nearly 12 years after it launched -- Sony will terminate the service entirely.

GoPro has expanded its subscription offerings and now offers its users three tiers: Premium, Premium+, and Quik.

An iOS app called Plandid allows people to book photographers in New York City for any occasion.

Hipstamatic has spent the better part of the last week hyping what appeared to be a new rangefinder camera, but today revealed it's not a hardware release but rather a digital skin for its app.

Camera app Capture allows a user to automatically share their photos with their friends -- without letting them view the image first.

Cara, a new social media and portfolio platform for artists working in the entertainment industry, has launched a collaboration with Glaze to protect artists from style mimicry in generative AI models.

Late this summer, film photographer Don Goodman-Wilson launched Crown + Flint, a smartphone app designed to be an analog photographers' digital companion. Goodman-Wilson announced the app's first major update, adding numerous requested features.

A new app called "Wrapped for Instagram" -- that claims to show users who are looking at their profiles -- has gone viral this week. However, the app is already causing privacy concerns.

Moment updated its Pro Camera iOS app to support all of the iPhone 15 Pro's new features in a more usable interface for professionally-minded photographers and filmmakers.

Lux has announced the latest version of its popular iPhone photography app, Halide. The latest version, Halide 2.13, promises numerous exciting new features including clever utilization of the new Action button featured on the iPhone 15 Pro and iPhone 15 Pro Max.

Analog photography remains extremely compelling to many shooters, carving out a relatively small but passionate niche in the photo space. Alongside the resurgence in film photography in recent years, digital platforms have become increasingly crucial for photographers at large.

Neurapix is a Germany-based startup that has created an AI editing platform that learns a photographer's style and applies it to batch edits. Now, what used to take a batch of 500 training photos is being reduced to 20.

YouTube announced YouTube Create, a new app that allows users to edit videos directly from their smartphone.

Sony has announced a new mobile app, Monitor and Control, that enables visual creators to monitor exposure wirelessly, control focus, adjust color settings, and more on connected cinema cameras.

Tokyo-based EmbodyMe is known in some circles for its AI and deepfake technology, and its latest form of arguably unrealistic expression is Xpression Chat, an app that integrates photos with ChatGPT.

A new social media app called BeFake AI wants to take a legitimate approach to self-expression by using a phone’s cameras and photos to produce AI-assisted creative images.

DJI has warned that all DJI-branded apps that are cycling through the Google Play Store are fraudulent and should not be downloaded, as they can pose significant risk to users.

The MIOPS Spark is a new camera grip for the iPhone that connects via MagSafe and provides not only better purchase but also an array of buttons and controls akin to a full-size camera.

With digital portfolios going back 20 years or more, it can be hard to get into the back catalog and find old treasures, lost memories, and beloved favorites. With Mylio Photos QuickFilters and new SmartTags, it’s much easier to browse — and enjoy! — your entire photo collection.

The advent of AI editing tools has sparked a debate about finding the delicate balance between efficiency and preserving the photographer's artistic vision.

Swiss start-up Reeflex recently launched a new iOS camera app, ReeHeld, that uses artificial intelligence (AI) to deliver enhanced long-exposure photography compared to the native Camera app on iPhone.

Earlier this spring, a new photography-focused app, Luma, hit the App Store with the promise to give control back to mobile photographers and ensure that shutterbugs got the most they could from the iPhone's impressive image sensor. Luma's developer, Rafal Kopiec, recently returned to the drawing board and created a redesigned Luma's "Pro Cam."

Polycam, an iPhone app originally designed for 3D scanning, has launched a new feature that turns an iPhone into a 360-degree camera without any external hardware.

Mixbook, an online photo book service, has updated its app with the ability to organize photos in a camera roll "based on the story they tell" using machine learning.

Pixend is a new startup that claims its facial recognition technology can send photos to the people featured in them automatically, removing the manual step of distributing photos to the right people entirely.

FeaturePrint is a new artificial intelligence (AI) powered app that developer Alitheon claims is able to see a product and determine if it is faked through just a single iPhone photo.

While the new Fujifilm X-S20 camera and XF 8mm f/3.5 R WR lens are exciting for a wide range of Fujifilm X photographers, the company's new XApp smartphone app appeals to nearly every Fujifilm photographer thanks to its expansive compatibility list and impressive suite of features.

MIOPS has launched an app for photographers that accurately tracks the Sun and the Moon for shooters wanting precise celestial information.

Lux Camera, has announced a new app, Skylight Forecast, designed to predict evening light, helping photographers capture better sunset shots more consistently.