Bounce-Wall: A Portable “Wall” for On-The-Go Bounce Flash

Need to bounce your flash but don’t have a suitable wall nearby? Bounce-Wall is a new lighting accessory that puts a large card to the side of your camera, providing a bounce surface wherever you need it. David Hobby over at Strobist got to play around with one, and writes,

Here is the thing: very few people will feel ambivalent about this thing. You’ll either love it or your’ll hate it.

A lot of people just won’t get this thing. But I suspect event and wedding shooters (i.e., for shooting during the reception. etc.) will flock to it.

[…] It’s a run-and-gun mod, rather than something for finely crafting light. Think big bounce card (but up and over about 18 inches) and you’ll be close. And it’s completely self-contained, and thus what every camera-topped fongsphere user should probably have on instead when they are working outside with no walls or ceilings. (I see those guys, and a reeeeally want to walk up and say something. But I have learned to just shut up and watch.)

Created by California Sunbounce, the Bounce-Wall will be launched at Photokina later this month. Head on over to Strobist for a closer look at this unique camera add-on.

Bounce-Wall: The Genius/Insanity Line Goes Commercial [Strobist]

Update: The price will reportedly be $99.

Image credit: Photograph by David Hobby and used with permission