There’s a reason that 64% of small businesses use email marketing to reach customers. Email marketing is a valuable tool for photographers to promote their work to potential and existing clients. Virtually every person on the internet has an email address, and email marketing is an effective way to send messages directly to customers and gain prospective clients by reaching an already engaged audience.
When casting a model, several factors are at play. Some cast models based on how they look, others cast them based on who they know. But, what is a good model? Are there traits that good models share? Here are some that I have noticed.
If you follow food photographers on Instagram, I am sure you have seen some of the light or what I would describe as "airy" food photos that are popular at the moment.
For a digital artist like me, getting those unique ideas for my images is one of the most important things. I see the ideas in my dreams, when I read a magazine, when I’m out for a walk, or pretty much anywhere. I have learned that ideas are everywhere if you just allow yourself to see them.
When it comes to headshots, there is perhaps no better source of information and guidance than the man who has made an empire out of the practice. In this five minute video on the, Peter Hurley quickly breaks down his favorite tips to light the perfect headshot.
Looking to improve your food photos ahead of this holiday season? If you stick to a few simple tips, there’s no reason why your photos shouldn’t go from no-go to "wow."
Landscape photography does not always have to be about dramatic sunsets and striking light. In his latest video, photographer Michael Shainblum demonstrates how to bring out the nuanced beauty of an overcast day.
One of my favorite engagement photography techniques is getting up close to the subjects with a wide-angle lens. The resulting images feel alive and immersive. In this article and video, I'll be demonstrating the difference a wide-angle and a telephoto lens can make when capturing action.
Chances are, if you’ve ever tried to document your travels with a camera, you’ve taken some cliché, if not really cheesy travel photos. I certainly have, and I’m embarrassed to show those photos to friends and family after my trips.
Have a passion for photography and are thinking of turning it into a full-time profession? That’s an admirable and ambitious goal, and while it sounds exciting, the reality is that running a photography business is very different from pursuing photography as a hobby.
Social media is a vital part of how a business promotes itself, and having a wide variety of social media tools at your disposal is important. While you can link all your social media accounts together to create one post appearing on all of them, this strategy ignores unique opportunities each platform offers to its audience.
Here are a few tips to help you improve, or maybe get started with, drink photography. Drinks can be quite tricky: you have unpredictable liquids and glasses with reflections, so these tips may come in handy. Just remember, like all of my advice, these aren't die-hard rules, but instead they are just a few things that you can choose to consider with your photography.
Losing priceless digital photographs is something that all too many people experience these days. If you want to make sure you store your digital files properly, read this guide on the best ways to backup your photos for a lifetime.
Street photography might be one of the easiest genres of photography to slide into — it’s just you, a camera, and more or less walking around documenting humankind with an artistic flare — yet it can be quite difficult to progress beyond snapshot-looking images. This article will explore tips for improving your street photography using nothing more than a smartphone.
Landscape photography is often associated, or even equated, with the use of wide-angle lenses, however, this can lead to formulaic compositions. Telephoto lenses may seem like the province of wildlife photography, but alternating with them brings new creative opportunities for landscape photography.
In this nine-minute video from Workphlo, photographer Dustin Dolby explains how to light catalog quality reflective product photos using just a single Speedlight.
Instagram has nearly 500 million active users per day and pulls in engagement rates 23% higher than Facebook and 84 times higher than Twitter. With statistics like these, it’s the ultimate social media tool for photographers to share their work with clients worldwide.
An easy and effective way to increase production value to your images is by adding simple props. Not only do they add additional visual interest, but they can also add story to the scene. Today, I’ll be starting with a basic “walk-up” shot and working step by step to make changes until we get to our final portraits using props.
So you’ve gotten pretty good at photography. Now what? If you’re like a lot of people, the idea of turning this creative outlet into a career might sound like an enticing next step. Many of us struggle with how to get started though.
Photos are a time machine to the past. Nothing better represents this than vacation pictures. We aren’t taking these photos for us now, we’re taking them for us a year or more down the line to look back on. This article shares ways to think about vacation photography and how all it takes is a smartphone to create lasting memories.
Much of successful landscape photography depends on having the right location, composition, and light, but photographer Mark Denney has shared 8 camera tips and hacks that can further enhance the shooting process and benefit photographers of all levels of experience.
The first dance at a wedding is a moment that is cherished by every person in attendance. All eyes are on the bride and groom’s first dance as they walk into their wedding reception and share this moment as the first time as husband and wife.
It may seem obvious to some of you but I’ve presented this material enough to know that it’s best to never assume everyone understands what an archive actually is, how to create one, and, ultimately, how to leverage it for income. So let’s just start with a clear definition of a photo archive.
To an up-and-coming photographer or creative, an award win can feel like a make-or-break point in their career. It could be a chance – or THE chance - to be elevated to the next career level, earn the respect of peers, the attention of agents, and attract new clients, with some free PR to boot.
I traveled to India for a month in January 2020 to extend my global The People street-studio series to south Asia. India is one of the great, image-rich travel photography destinations, and it appears to be on many photographers' travel photography wishlist. So, I thought I’d share how I planned and managed the trip.
I am a professional wedding, portrait, and fashion photographer and have been photographing couples for nearly three decades and I have been teaching photography for over twenty years. I recently published a brand new video tutorial with tips on how to pose couples that have a big height difference.
You know we’ve all got a confident side and a not-so-confident side of our personalities. Let’s develop and strengthen the confident side. Here are 10 points on how you can gain confidence to know you’re ready to make money in photography. Follow these 10 points. You’ll gain a lot of confidence. Don’t listen to that other side of your personality.
Click. Press the playback button. Look at photo. "Mehhhh." We’ve all had it happen -- the photo on the back of our camera does not match the vision or intent we had when we clicked the shutter button. To help myself in these situations, I follow "the two-minute rule" to create more interesting photos.
There's an expression in relation to investment banking I've heard which I think translates quite well into advice for documentary photographers: "it's not timing the market, its time in the market."
We all love soft light because it adds that dreaminess to food and drink photos that will always be great. However, recently I have been seeing more people use hard light in their food and drink photography.
Event photography is an art form, and it takes a while to achieve what you’re looking for. Not only does shooting an event require you to be constantly on the move, but it’s also necessary to know how to fully use each setting on your camera.
In this 18-minute video, photographer Dustin Dolby explains many of the tricks beverage photographers use and shows how anyone can achieve professional-level beer photos with just a few speedlights and some entry-level camera gear.
It’s a wonderful time to be considering a new camera. There are so many options for camera type, features, prices, and sensor sizes that the choices can seem overwhelming. For this conversation, we’re going to focus (pardon the pun) on the sensor sizes you might consider for your next camera.
An often overlooked aspect of street photography is creating street portraits. It is a wonderful way to connect with people, to learn about an area, to hear stories, and to create interesting photographs.
If you have scrolled through Instagram, I am sure you have seen the lovely, well framed and fun flat-lay food photos there. Flat-lays are images taken from above, which involves having your camera at a 180-degree angle and showing your subject flat on the surface.
Back when I was taking pictures just for the fun of it, I never once thought to optimize my preparation. There was no preparation -- no shot list, no scouting, no mood board. That all changed when making pictures became my job and my livelihood.
Years ago, simply having a good website was enough for a photographer. Updating your site once every year was okay, and it basically existed as a digital version of your print portfolio. It was not the primary way that potential clients evaluated you. Today, it’s a vastly different landscape.
Nighttime street and urban photography can actually be easy. Street lamps (your ready-made light sources), can effectively provide all the light you need for your photos. The illumination gives you compositional ideas and options for taking great shots.
You don’t need to have a portfolio of hundreds of thousands of images to rank on the first page of the most visited customer queries. In fact, we found that 83% of Shutterstock contributors that rank on the first page of top-500 customer queries have less than 10,000 images in their portfolio.
Aerial photography is a captivating and efficient way to showcase a client's project, landscapes, or large-scale developments. In a recent shoot, I was commissioned to photograph 15-20 locations around Hong Kong.