Here’s a bit of inspiration that should help start your Wednesday off on the right foot — whether you’re preparing to stuff your face tomorrow or today is just another hump day. It’s a short stop motion film that pays tribute to the late great Apple CEO Steve Jobs, and it was created by a 14-year-old with some time and the Foldify iPad app. Read more…
Posts Tagged ‘stevejobs’
If you want a taste of how fast technology progresses in the world of digital photography, just look at the consumer camera industry through the lens of a company that continues to make a big splash: Apple.
When Steve Jobs unveiled the original iPhone on January 9, 2007 at the Moscone Center in San Francisco, cameras on phones were horrible and viewing those shoddy pictures was a pain. Then, almost overnight, the smartphone photography revolution — and the slow demise of the compact camera — began.
New York magazine editor Christopher Bonanos has written a new book titled Instant: The Story of Polaroid, which provides a behind-the-scenes look at the rise and fall of Edwin Land’s revolutionary company. In the video above, Bonanos offers a brief history of Polaroid, including how Land’s ideas inspired entrepreneurs to follow:
[Edwin] Land did no market research. He once said that marketing is what you do if your product is no good. Instead, what he believed was this: you had to show people something they had no idea they wanted, but that was irresistible. To that end, what he would do was turn Polaroid’s annual meeting into sort of a show. He would get up on stage, he would show the new camera, he would demonstrate whatever the new product was, and by the end of the meeting you completely had to have one. You were drawn into Polaroidland.
Remind you of someone? If you’re thinking Steve Jobs, you’re right. The similarities were not a coincidence. As we shared last year, Steve Jobs considered Land his role model, and used many of his ideas in turning Apple into the juggernaut tech company it is today.
In November of last year, Steve Jobs’ official biographer Walter Isaacson revealed that Jobs had wanted to reinvent three things: television, textbooks, and photography. Last week Apple announced that it was reinventing textbooks with iBooks 2, which is intended to start a digital textbook revolution. The company is also rumored to be working on a Siri-enabled TV. Now, hints about what Steve Jobs wanted to do with photography are starting to emerge, and the murmuring is centered around one company: Lytro.
Here’s an old clip in which Steve Jobs talks about how he sees the world:
When you grow up you tend to get told the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family, have fun, save a little money.
That’s a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you and you can change it, you can influence it, you can build your own things that other people can use.
Once you learn that, you’ll never be the same again.
All the most famous and powerful images captured throughout history were shot by ordinary human beings as well…
(via A Photo Editor)
Steve Jobs may have had ideas beyond the iPhone when it came to transforming the landscape of photography. In a New York Times interview published today, Jobs’ biographer Walter Isaacson said,
[Jobs] had three things that he wanted to reinvent: the television, textbooks and photography. He really wanted to take these on. I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details.
Apple dipped its toes in the digital camera market back in 1994, but pulled out a couple years later after Jobs returned to the company and focused it on computers. Of the three product categories, televisions, not photography, is the one that’s being mentioned the most right now — Apple is expected to announce a Siri-powered TV by 2013.
If you think about it, there are many parallels between Apple and Polaroid: both companies introduced innovative products that redefined markets in their time, both were founded by college dropouts, and both emphasized design and usability in their products. What you might not know is that it’s not a coincidence. Christopher Bonanos wrote a fascinating article for the New York Times on how Steve Jobs idolized Polaroid founder Edwin Land and modeled his career after Land’s:
The two men met at least twice. John Sculley, the Apple C.E.O. who eventually clashed with Jobs, was there for one meeting, when Jobs made a pilgrimage to Land’s labs in Cambridge, Mass., and wrote in his autobiography that both men described a singular experience: “Dr. Land was saying: ‘I could see what the Polaroid camera should be. It was just as real to me as if it was sitting in front of me, before I had ever built one.’ And Steve said: ‘Yeah, that’s exactly the way I saw the Macintosh.’ He said, If I asked someone who had only used a personal calculator what a Macintosh should be like, they couldn’t have told me. There was no way to do consumer research on it, so I had to go and create it and then show it to people and say, ‘Now what do you think?’”
The worldview he was describing perfectly echoed Land’s: “Market research is what you do when your product isn’t any good.”
Both men were also kicked out of the companies they built, but that’s where the stories differ. Jobs returned to Apple a decade later and his company went on to become the world’s largest tech firm, while Land died a decade later and his company has filed for bankruptcy twice since 2001.
The Man Who Inspired Jobs [New York Times]
After Apple founder Steve Jobs passed away yesterday, the company replaced its homepage with a well-known photo of the brilliant innovator made in 2006 by photographer Albert Watson. An article published by PDN Pulse today reveals the story behind the (perhaps soon to be iconic) photo:
Jobs didn’t look immediately at Watson, but looked instead at the set-up and then focused on Watson’s 4×5 camera “like it was something dinosauric,” Watson recalls, “and he said, ‘Wow, you’re shooting film.”
“I said, ‘I don’t feel like digital is quite here yet.’ And he said, ‘I agree,’ then he turned and looked at me and said, ‘But we’ll get there.’”
Jobs gave Watson about an hour–much longer than he ever gave most photographers for a portrait session. [...] I said, ‘Think about the next project you have on the table,’ and I asked him also to think about instances where people have challenged him.
“If you look at that shot, you can see the intensity. It was my intention that by looking at him, that you knew this guy was smart,” Watson says, adding, “I heard later that it was his favorite photograph of all time.”
As with many other things, he was right about digital photography — he went on to turn the iPhone into one of the world’s most used cameras.
Update: The photo was actually made in 2006 (we had said 2008). Sorry for the error.
P.S. Did you know that Jobs was also instrumental in the rise of Adobe?
It’s Friday, so let’s kick back – here’s a dose of completely-useless-but-kinda-interesting trivia: Apple founder and CEO Steve Jobs has done wedding photography. Oracle founder and CEO Larry Ellison is good friends with Jobs, and when Ellison married novelist Melanie Craft in 2003, Jobs was the official wedding photographer. The other photographer was Ellison’s son David.
It’d be interesting to see the resulting photographs.