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The Story Behind That Iconic Portrait of Steve Jobs


Photographer Albert Watson is the man behind the iconic photo of Steve Jobs that is seen all over the Internet and on the cover of the Steve Jobs biography written by Walter Isaacson. In this 2-minute video from Profoto, Watson shares a delightful peek into the shoot itself.

“Just wanted to let you know, Steve hates photographers.”

That was what Jobs’ PR agent told Watson just before the shoot began. In an effort to appease the technology mogul, Watson shortened the shoot from an hour in length to just 20 minutes.

Treating it like a passport photo, he shot the portrait very simply against white.

Watson told Jobs to imagine he was across a table from 4 or 5 people who don’t agree with him but he knows that he is right, and that’s how Watson drew out the look from Jobs that makes this famous portrait.

(via Profoto via ISO 1200)