Posts Tagged ‘leica’

Leica Proudly Releases ‘The Most Boring Ad Ever Made’ for the New Leica T

What’s the most boring advertisement you’ve ever seen? Well, whatever it is, Leica is here to challenge it. In a move that is part humor part marketing brilliance, Leica has put together a 45-minute long advertisement that shows off every. single. second that each of their just-announced Leica T cameras spend being polished down, ever-so-meticulously, by hand. Read more…

Leica Steps Into the 21st Century with the Apple-Esque Leica T Mirrorless System

leicat

Leica isn’t known for modern styling and innovative design. For the most part, the company sticks with what works, branching out here and there to release a special edition that is sold for an even more outrageous price than the standard version.

But today Leica steps outside of the box with the new Leica T: a APS-C sensor, aluminum unibody camera with surprisingly few physical controls, a large touchscreen and a whole new lens mount. Read more…

Jürgen Schadeberg Talks Leica Cameras and South African Photojournalism

Put together by SixOranges, this four-minute video is an interview with renowned photographer Jürgen Schadeberg. In it, he shares the story behind the collection of Leica cameras he has used throughout his career, many of which were responsible for documenting some of the most iconic photographs of former South African President and icon Nelson Mandela throughout Madiba’s life. Read more…

New Leica S to be Announced at Photokina, Packs a 40-50MP CMOS Sensor & 4K Video

leicas

From some talks with a Leica rep at the 2014 NAB show, it looks like Digipixelpop has found out that the next Leica S will be announced at Photokina in September. Packing a 40-50MP medium format CMOS sensor and 4K video, it’s an interesting addition to Leica’s current line-up, but one we probably should’ve seen coming considering PhaseOne, Pentax and Hasselblad have all already hopped on the CMOS medium format train. Read more…

Leaked Photo of Rumored Leica T Type 107 Mirrorless Camera Appears Online

leica107_1

The rumored, 4K capable Sony A7s that we’re supposed to see for the first time tomorrow evening isn’t the only mirrorless camera set to drop in April. The Leica/Panasonic partnership is also working on a mirrorless shooter — the long-rumored Leica T Type 107 — and we just got to see our first picture of it thanks to the folks at Leica Rumors. Read more…

Leica’s ‘Let Us Roam’ Film Series Looks at the Lives of Skateboarder/Photographers

An incredible short film series is coming to life thanks to the production prowess of Helio Collective and iconic camera brand Leica. Called “Let Us Roam,” the series tells the stories of photographers, artist, filmmakers and musicians, all within the subculture of skateboarding. Read more…

Leica Sends Out April 24th ‘Save the Date,’ Will Allegedly Debut New Mirrorless System

savethedate1

The rebranding war continues, but to Leica’s credit, the next camera they’re supposedly releasing on April 24th actually has people excited. It seems a brand new Leica mirrorless system is on the way, although this one will be a Panasonic in Leica clothing. Read more…

Leica Works with Playboy & Hello Kitty for Its Latest Limited Edition Shooter

playboyleica5

In the latest bit of news that would show up on our version of ‘REALLY!? with Seth and Amy’ if we made such a thing, Leica has teamed up with none other than adult entertainment giant Playboy and kid-friendly icon Hello Kitty for its most recent ultra-limited edition Leica C camera. Read more…

Leica Announces Limited Run of 25 White ‘Paper Skin Fedrigoni’ X2 Cameras

If you’re still upset that you missed out on buying one of those limited edition Ralph Gibson Monochrom cameras that sold out in five minutes, and that spare $28K is burning a hole in your pocket, Leica might have something for you — although it probably won’t do away with all that cash. Read more…

The $28K Ralph Gibson Leica Monochrom Sold Out in 5 Minutes

Limited-Edition-Leica-M-Monochrom-Ralph-Gibson-Camera-Available-Now-408518-2

A lot of people might have thought Leica had staked out enough of a challenge convincing people to pay $8,000 for a digital camera that only shoots black-and-white.

Never one to shy away from a luxury marketing opportunity, however, the German camera maker briefly offered the opportunity to pay an extra $20,000 for a limited-edition version of the M-Monochrom… an opportunity people jumped at. Read more…