PetaPixel

That Explains It: Canon vs. Nikon Debate Linked to Self-Esteem

Ever wonder why certain people always seem to engage in meaningless Canon vs Nikon vs et al. camera brand debates at every opportunity? A recent study conducted at the University of Illinois has found that the more knowledge and experience you have with a particular brand, the stronger your self-esteem is tied to it. Ars Technica writes,

Those who had high self-brand connections (SBC)—that is, those who follow, research, or simply like a certain brand—were the ones whose self esteem suffered the most when their brands didn’t do well or were criticized. Those with low SBC remained virtually unaffected on a personal level.

The residual effect of this is that those with high SBCs tend to discount negative news about their favorite brands, and sometimes even ignore it altogether in favor of happier thoughts.

So that’s why feathers are so easily ruffled when camera brands are bashed…

(via Boing Boing)


Image credit: Canon Vs Nikon Faceoff by Rakesh Ashok


 
  • http://www.facebook.com/people/Daniel-Austin-Hoherd/576367461 Daniel Austin Hoherd

    Cognitive dissonance in effect.

  • http://www.facebook.com/people/Daniel-Austin-Hoherd/576367461 Daniel Austin Hoherd

    Cognitive dissonance in effect.

  • http://profiles.google.com/felipey Felipe Yang

    Or as seen in Mac vs PC, Android vs iOS… a syndrome known as fanboyism. 

  • http://twitter.com/zak Zak Henry

    Yet another University study that takes something that is common sense and proves it to be true.

  • http://twitter.com/denMAR Dennis Marciniak

    What ever happened to “use the system that benefits you the most?”

  • AamH

    Interesting article…it just proves that Nikon is a better brand….

  • Cochese

    Both are nearly identical at the pro-level. And photograph-wise, they are virtually identical all around. Video still goes to Canon, as far as I can tell. So, unless you are looking strictly to DSLR video, the real saying should be “whichever you can afford.”

  • Jowacks

    canon is the best among cameras. go team canon

  • David

    *cough* Ken Rockwell *cough*

  • wezzy

    I’ve never understood these kinds of people.

    You can love a brand, but that brand won’t ever love you back.

  • wezzy

    I’ve never understood these kinds of people.

    You can love a brand, but that brand won’t ever love you back.

  • Canon the Barbarian

    I, for one, welcome our Nikon destroying overlords.

  • Canon the Barbarian

    I, for one, welcome our Nikon destroying overlords.

  • Canon the Barbarian

    I, for one, welcome our Nikon destroying overlords.

  • lloyd -

    Nikon cameras / lens just look lame

    yellow? come on. gold? really? oh gosh

  • Anonymous

    But common sense is often found to be not true.  Consider Snopes or Mythbusters, they wouldn’t be interesting if what was known as common sense was generally true, we usually find the truth is either considerably more nuanced or something else entirely.

  • Anonymous

    But common sense is often found to be not true.  Consider Snopes or Mythbusters, they wouldn’t be interesting if what was known as common sense was generally true, we usually find the truth is either considerably more nuanced or something else entirely.

  • http://twitter.com/BANANAMANANAS Josh Ladella

    Oh my dear Michael…I hope you anticipated the trolling when you wrote this article.

  • Jack Frost

    Very true.  However, if you’re looking strictly to DSLR video, the answer is neither.  The Panasonic GH2 outperforms both by a considerable margin (unless you’re obsessed with shallow DOF in which case the 5DMk2 is your only choice).  The GH2 has better dynamic range, better compression, higher measured resolution and way less moire – and it takes lenses from either of those two “big” names.  That being said, the 5D is better at low light due to the larger photosites on its full frame sensor.

  • Jack Frost

    Try telling that to the people at RED.

  • Jack Frost

    What matters is what the image looks like, not the camera.

  • Reality Check

    Facts: more amateurs use Canons, more pros use Nikons.
    Do the research yourself if you don’t believe me.

  • http://twitter.com/zfny zf

    Only if a common sense, or I’d say fucking obvious thing, is proved untrue, then it deserve a mention. 

    Mythbusters want to challenge the myths not just recreate. This kind of research is not both. Imagine if mythbusters is just people talking in data sheets, graphs and always use abbreviations just to make people thing they are genius.

  • Chandrachoodan Gopalakrishnan

    I am a Nikon boy. In fact, I am the Nikon boy in the orange shirt pictured here.

  • Chandrachoodan Gopalakrishnan

    I am a Nikon boy. In fact, I am the Nikon boy in the orange shirt pictured here.

  • Chandrachoodan Gopalakrishnan

    I am a Nikon boy. In fact, I am the Nikon boy in the orange shirt pictured here.

  • Chandrachoodan Gopalakrishnan

    I am a Nikon boy. In fact, I am the Nikon boy in the orange shirt pictured here.

  • http://gaborszantai.co.uk/ Gabor Szantai

    Pros worry about money, amateurs worry about brands and pixels, photographers worry about the light…

  • Cowbutt

    I picked Nikon because a) most of the photographers I know – in person – shoot Nikon too, so I can get/offer tips and I hope to beg/borrow/steal/buy/swap gear with them and b) I preferred the noise profile of Nikon – mostly luma noise, rather than the chroma noise exhibited by the Canon models I tested. Otherwise, I could have gone either way, or Panasonic m4/3 and I suspect my photos would have turned out broadly the same. :-)

  • Anonymous

    Humans are very poor at common sense and even “fucking obvious things”, that finding it true for once does deserve a mention.  Knowledge does need to be tested before it can be relied on.

  • Jrphotos

    Dear God. I couldn’t give a sh*t what anybody uses to take their photos. Leica M9? The dentist’s special. Use what suits you and forget all the crappy and rather pathetic rivalry between brands. As Jack says above, it’s the image that counts. Same goes for the amateur versus pro argument. I’ve seen stunning amateur photos and really crap ‘professional’ ones. That’s not a dig at pros- I am one myself.

  • http://www.diyfilm.co.uk/ Kaouthia

    “whichever you can afford.” <– Both companies have bodies at all levels and similar prices, so that's down to the specific body you go for, not which brand.

  • http://www.facebook.com/people/Kristin-Oldfather/575375784 Kristin Oldfather

    Android = PC, iOS = Apple… It’s all just based on opinions. 

  • http://www.facebook.com/people/Kristin-Oldfather/575375784 Kristin Oldfather

    Android = PC, iOS = Apple… It’s all just based on opinions. 

  • http://www.facebook.com/people/Kristin-Oldfather/575375784 Kristin Oldfather

    Android = PC, iOS = Apple… It’s all just based on opinions. 

  • http://www.facebook.com/people/Kristin-Oldfather/575375784 Kristin Oldfather

    I think both brands have their ups and downs. I have been using Nikon for a very long time but if I could get my hands on a good Canon then I will use it just as much. They achieve didn’t ‘feels’ with my photography style. Idk… lmao

  • http://www.bobcooleyphoto.com bob cooley

    Yeah, but which one has the OS that lets you play more GAMES on it???  (oh crap, stepped into the wrong argument again…)

  • Adam

    I know I am in good company when shutter envy becomes evident.

    Nikon guy to Canon guy:
    “Aww man your shutter sounds so awesome. It is like the primordial sound of what a camera shutter should sound like.”

    Canon guy to Nikon guy:
    “Really?! I was thinking the same thing about your gear…”

  • D. Schrute

    Shallow depth field has to do with the lens, not the camera body.

  • Bret

    and the size of the photosensor. the 36x24mm of the 5D will provide a shallower DOF than the 4/3 sensor on the GH2 at the same aperture setting.

    But realistically, I’d think anyone doing serious filming would just go for a real camcorder or similar video camera. Though I have to admit, it’s an awesome feature to include on regular SLR’s, can’t wait to upgrade since my only video-capable camera is my iPhone, and it’d just be nice to have.

  • Captain Megaton

    “self-brand connections”? People get emotionally involved in brand rivalry for the same reason people get emotionally involved in sports team rivalry: its fun.

  • Madetech

    I use anything. As long as i get paid, it’s all good… 

  • malchick73

    It may be a long way for me to become a real pro, but as long as I help those folks out I’ll need to know both systems (as well as others) well.

    In fact a capable assistant should possess excellent equipment familiarity, so that on every system, good imaging results can be achieved, to generate revenue.

    Despite being Nikonian I’m equally comfortable with Canon gear.  All that I need is more field experience on them so that I can avoid the pitfalls of such system and maximize optimal results when I need to work on them.

    I know a few die-hard Nikonians close to me who resent Canon, despite coming from different extremes.  I keep asking them why and none of them can give me an acceptable answer.  Folks, don’t be one of such fools!!

  • Ghgv

    Is that a Tamron on the Canon camera?

  • per

    Humans are tribal creatures. So by channeling tribal sentiments into peaceful venues the camera manufacturers are doing mankind a great service. Imagine if everyone was out there shooting Canon and Nikon? Then there would be no wars. 

  • per

    Humans are tribal creatures. So by channeling tribal sentiments into peaceful venues the camera manufacturers are doing mankind a great service. Imagine if everyone was out there shooting Canon and Nikon? Then there would be no wars. 

  • Josephrcharo

    Actually some android devices run on Linux.

  • Pierre

    Big and
    expensive looking camera/lense around your neck speak about social status as
    much as an expensive car does. Many times, I would walk in a crowded area and
    see people moving away and patiently to give me a better chance at a good shot.
    It talks about how serious you are about photography. Different brand have
    different reputation and personality that somehow colors the owner. To me,
    Canon and Sony speak differently than say Lica or Nikon.
    I would think that the Canon vs Nikon debate has a lot more to do with social
    status.

    Once you
    seriously start shooting and caring about the photos themselves, personal
    attachment to a brand and its associated fame fades away fairly rapidly. I find
    Canon tends to color-over-saturate and I prefer the more subtle contrasts and
    colors of Nikon which I find more natural.

    If someone
    could give me a better camera, I couldn’t care the name it has.

  • Pierre

    Big and
    expensive looking camera/lense around your neck speak about social status as
    much as an expensive car does. Many times, I would walk in a crowded area and
    see people moving away and patiently to give me a better chance at a good shot.
    It talks about how serious you are about photography. Different brand have
    different reputation and personality that somehow colors the owner. To me,
    Canon and Sony speak differently than say Lica or Nikon.
    I would think that the Canon vs Nikon debate has a lot more to do with social
    status.

    Once you
    seriously start shooting and caring about the photos themselves, personal
    attachment to a brand and its associated fame fades away fairly rapidly. I find
    Canon tends to color-over-saturate and I prefer the more subtle contrasts and
    colors of Nikon which I find more natural.

    If someone
    could give me a better camera, I couldn’t care the name it has.

  • Pierre

    Big and
    expensive looking camera/lense around your neck speak about social status as
    much as an expensive car does. Many times, I would walk in a crowded area and
    see people moving away and patiently to give me a better chance at a good shot.
    It talks about how serious you are about photography. Different brand have
    different reputation and personality that somehow colors the owner. To me,
    Canon and Sony speak differently than say Lica or Nikon.
    I would think that the Canon vs Nikon debate has a lot more to do with social
    status.

    Once you
    seriously start shooting and caring about the photos themselves, personal
    attachment to a brand and its associated fame fades away fairly rapidly. I find
    Canon tends to color-over-saturate and I prefer the more subtle contrasts and
    colors of Nikon which I find more natural.

    If someone
    could give me a better camera, I couldn’t care the name it has.