The Sony a7R VI might very well be the last camera many photographers truly need. It won't be the last camera people want, of course, but there is very little this camera cannot do, at least for still photography. It's exceptional and, in many crucial ways, the new standard-bearer in the industry.
Sony has announced the FE 100-400mm f/4.5 GM OSS, a new professional-grade telephoto zoom lens designed for wildlife, sports, and photojournalism.
Sony has unveiled the a7R VI, the company's latest high-resolution full-frame mirrorless camera. However, this time it's not only about resolution but also about speed.
Alongside the new Canon EOS R6 V camera for content creators, Canon has unveiled its first L-Series Power Zoom lens, the RF 20-50mm f/4L IS USM PZ. It is also the first full-frame RF-mount lens to offer PZ capabilities without the need for external accessories, unlike Canon's professional Z-series f/2.8 zooms.
After a pair of teasers, Canon has finally unveiled its latest camera, the Canon EOS R6 V.
Really Right Stuff has announced a new “Core Line” of carbon fiber tripods, introducing the Benchmark and Benchmark Inverted support systems alongside several bundled kits aimed at photographers, videographers, and precision shooters.
NiSi has announced the new JetMag Pro Star Soft magnetic filters, a pair of diffusion-style filters aimed specifically at astrophotographers and night landscape shooters looking to add a softer, more atmospheric rendering to the night sky.
If you've ever dreamed of becoming one with ultra-stabilized cameras, DJI today shared a wild-looking camera support system that makes you look more like RoboCop than a photographer or filmmaker.
Panasonic has announced the Lumix L10, an updated take on the company's fixed-lens, compact zoom lens camera that is very much in the spirit of the LX100 series.
It's starting to feel like a broken record, but the Sony a7 V has yet again topped the new digital camera sales charts at major Japanese photo retailer Map Camera.
The China International Photography Machinery and Imaging Equipment and Technology Expo, better known as China P&E, kicks off later this week in Beijing, and major camera equipment brands are gearing up.
Canon sparked a fresh wave of speculation after releasing a cryptic second teaser for its announcement, set for May 13, 2026, at 9 AM EDT.
Brightin Star has announced the new 7.5mm f/2.8 IV APS-C ultra-wide fisheye lens, a compact manual-focus optic aimed at photographers and creators looking for dramatic ultra-wide perspectives without the size or cost typically associated with specialty lenses.
As I've delved deeply into the old and the niche of film photography, I've found myself loving cameras that either have no light meter, no viewfinder, or... neither. In those cases, I have found the L.D. Meter from Chinotechs to be the near-perfect solution.
Helium Design Lab, the brainchild of photographers Hugh Brownstone and Ed Palisoc, is back with another precisely engineered, carefully designed camera grip, this time for the Leica SL3 series full-frame interchangeable lens cameras.
Spring often brings a wave of lens promotions, but this week’s deals stand out for the sheer range of systems included. From compact APS-C zooms to flagship telephoto glass, several major mounts are seeing meaningful discounts right now, including Canon RF, Sony E, Nikon Z, Fujifilm X, L-Mount, and Micro Four Thirds.
Meike has officially launched the latest addition to its growing Air Series lineup, the Air AF 56mm f/1.7 APS-C lens for Sony E-mount cameras. First shown publicly at CP+ 2026 earlier this year, the compact portrait prime is positioned as an affordable, lightweight option for creators seeking strong subject separation without adding significant bulk to their kit.
Lens maker Brightin Star has announced a new Aero UV Filter lineup, a series of ultra-thin UV protection filters designed to deliver minimal optical impact while offering everyday lens protection for photographers and filmmakers.
Late last year, a friend of mine shared a link to a small creator on Instagram who was making something that combined two of my hobbies: cameras and Gundam. I was immediately on board.
Freewell has announced a collaboration filter product with filmmaker Brandon Li. Called the Brandon Li x Freewell VND/CPL System, the company says it is the world’s slimmest locking hybrid VND/CPL system with a 100% mechanism-free design.
Lexar has announced the D70E, what it calls an external SSD but what most people would refer to as a thumb drive, flash drive, or a jump drive. The tiny storage device has both USB-C and USB-A connectivity and capacity options up to 2TB.
DJI has announced the new Osmo Mobile 8P, a next-generation smartphone gimbal designed to push mobile filmmaking further with upgraded tracking, a detachable remote monitor, and deeper integration with Apple’s ecosystem.
Minna Camera, a popular marketplace app where photographers can buy and sell cameras and lenses, has published its transaction data for April, and a beloved old DSLR proved the most popular used camera of all.
Sony isn't the only camera company teasing an announcement next week. Canon USA has begun teasing a new camera of its own with a short promotional clip posted across its social channels.
Sony has seemingly taken the wraps off its next Alpha camera, which it describes as "the next R" in a new teaser on social media.
There's a dubious rumor circulating about OM System launching an OM-3 Monochrome camera in 2026. While there are plenty of reasons to doubt the rumor, there are even more reasons why an OM-3 Monochrome is actually a really good idea.
Nikon has announced that it is developing a new telephoto lens: the Nikkor Z 120-300mm f/2.8 TC VR S, which includes a built-in 1.4x teleconverter.
Maven Filters has announced the Iron Slider Gradient Adapter, which it calls "the most flexible way to control your graduated ND filters." The system combines a magnetic adapter and Maven's 95mm Graduated ND filters to deliver precise control over graduated filters.
Earlier this month, DJI announced the Osmo Pocket 4 with one glaring omission: it wouldn't have distribution in the United States. DJI is, effectively, banned from importing any products into the U.S., but that doesn't mean U.S.-based creators can't get it. They just can't get it from DJI.
Lens filters are among the few camera accessories that can be either genuinely useful or completely pointless, depending on the quality of the glass, coating, frame, and purpose.
Last week, news started floating around about an impending price hike for OWC storage products, with Japanese outlet DCWatch reporting increases of over 30 percent domestically. Fortunately, most of the price increases in the U.S. are much smaller than that, but photographers are understandably on edge given the widespread inflation in the storage market.
Last year, the Federal Communications Commission added all foreign-made drones to what it calls the "Covered List," effectively banning drones produced outside of the US -- that includes DJI. DJI sued, of course, and now the FCC is hearing public appeals to its decision.
Large format photographers have a new option on the table as OptiColour 200 makes its debut in 4×5, 5×7, and 8×10 sheet film. Built on the Wolfen NC200 emulsion, the film brings a familiar look to a format that continues to attract fine art, portrait, and landscape photographers seeking maximum image quality and tonal control.
Spring isn’t just bringing new gear cycles, it’s also delivering some of the most aggressive memory card discounts we’ve seen in a long time. Across Lexar’s CFexpress, SD, and microSD lineup, prices have dropped sharply, often paired with additional in-cart coupons that push savings even further. In some cases, these feel less like routine promotions and more like a temporary reset in the memory card market.
Funleader has announced that its Contax G35 Leica M Conversion Helicoid V2 is now available in an updated Black Edition, introducing a refined take on its non-destructive conversion system for adapting Contax G lenses to Leica M cameras. The new version focuses on improved materials and handling, while maintaining the core philosophy of preserving the original optical design.
I'm Back's Kickstarter for the Roll APS-C has become incredibly popular. The idea of slipping a digital sensor into existing film cameras is proving to have legs, and as the crowdfunding campaign closes in on $1M raised, the company has proposed a new solution to one of the system's glaring issues.
Nikon has announced that its United States Nikon Tour that debuted last year is making a return, this time hitting 10 cities across the country, starting with Chapel Hill, North Carolina on May 15.
Light Lens Lab has announced the Light Lens Lab 50mm f/1.9 “Rigid-ZS6,” a recreation of the Dallmeyer Super Six 50mm f/1.9. The body design is a departure, though, since it uses a "rigid" design.
Kase, arguably best known for its filters, also makes lenses. While some of these are normal, like the AF 85mm f/1.4 portrait prime, others are a bit unusual, like the manual focus 200mm f/5.6 reflex (mirror) lens. Kase's newest lens is yet another reflex prime, but this time it comes equipped with autofocus.
Upstart British photography company Alfie Cameras is launching its next camera, the Alfie Boxx, in just a few weeks. The upcoming camera is an all-in-one analog camera experience, enabling photographers to capture and develop photos right in the camera itself.
Spring often brings a shift in how photographers move. There's more travel, more location work, and a renewed focus on portability. With that comes the need for camera bags that match different shooting styles, whether that’s lightweight everyday carry or fully protected transport for larger, pricier kits.
Last December, photographer and designer Xiao Liu announced Rewindpix, a digital, screen-free compact camera designed to offer an analog experience. It launched on Kickstarter earlier this month, and with 11 days left in the campaign, it has shattered its funding goal by over $870,000.
The Nikon Z system needed a new kit lens. The 24-120mm f/4 is one of the best lenses I’ve ever used, but it isn't exactly affordable and is understandably beyond the budget of many beginner photographers. The 24-50mm is a decent optic, but it has a slow aperture range and a limited focal range for general-purpose photography. Even the Nikon 24-200mm and Tamron 25-200mm is a bit too expensive for a beginner.
Taking good care of camera gear is something constantly playing on a photographer's mind, and the latest protective wraps from Spinn are designed to put minds at ease.
Thypoch's interesting Eureka 28mm f/2.8 lens announced last November is now available, providing photographers with a retro-inspired, charming pancake prime.
Nearly all tripods have one thing in common, they stand on the ground (or a floor). While there are some exceptions, like the GorillaPod, they are small and aren't built for full-size professional camera systems. A new Kickstarter product, Viperpod, rethinks the tripod from the ground up, and says "no thank you" to traditional use cases.
With these products from ProMaster, a brand known for designing photography gear for every creator, you’ll be ready to spring into action when the weather is warmer. From a supremely lightweight and compact tripod to new straps to sport your camera in style, premium filters for flawless images, Rugged SD cards made to withstand the elements, and a shoulder bag to safely store it all while you’re on the move, this list has everything you need for a spring refresh.
DwarfLab has introduced the Dwarf mini smart telescope, a compact astrophotography device designed to make stargazing and deep-sky imaging more accessible through automation, portability, and app-driven control.
Just a week after SilverBridges shared that photographers were using WideluxX F10 prototypes out in the field, the exciting new 35mm panoramic analog camera is now available to preorder.
DJI has been busy lately, at least everywhere but the United States. DJI today unveiled the Mic Mini 2, a colorful upgrade that promises improved audio performance and usability.
