Since the Canon Cinema series was started over a decade ago, the cameras have targeted professional users in film and television, leading to large, expensive bodies that appealed to a small group of users. That changed with the release of the new $3,899 Canon C50, which is the smallest, most affordable and possibly most exciting camera yet related in this line. Or does it?
Peak Design has launched all-new minimalist camera straps and a custom-built, tool-less Field Plate. Both new product lines are made from the ground up for photographers and build upon Peak Design's established approach to design and usability.
Tamron has announced the pricing and availability for the 25-200mm f/2.8-5.6 Di III VXD G2 that it revealed in September: the lens ships November 20, 2025 and will cost $899.
Sigma's upcoming highly anticipated AF Cine Line 28-45mm T2 FF lens may, in fact, be too highly anticipated. Sigma has rescheduled the lens's launch from November 6 to December 4, citing unexpectedly high demand.
Ricoh Imaging has announced that an HDF-equipped version of the new GR IV compact camera is in development and will launch as soon as this winter.
Ricoh Imaging has announced the development of the Ricoh GR IV Monochrome. This will be the first high-end GR compact digital camera series model explicitly designed for black and white photography.
Viltrox has announced a brand new series of fast, affordable full-frame prime lenses: Evo. The first lens in the series is the AF 85mm f/2 Evo for Sony E-mount, which the Chinese lens maker says "redefines" this essential portrait focal length for a new generation of photographers.
Many of us started our photographic journeys with a fixed 50mm lens. Arguments abound about what the best focal length is, but none can deny that a 50mm is the crossover point from wide angles to telephotos. It is a versatile focal length that can accommodate so many different kinds of photography if one is simply willing to move their legs.
Panasonic has announced that it is delivering an optional firmware update to the S5 II and S5 IIX that brings a host of updates designed to serve volume photographers, or photographers in fields such as school photos or other types of high-volume portraiture.
Swedish company CRDBAG, best known for its camera storage solutions and accessories, has launched the Grid Divide (stylized "GRID DIVIDE") ecosystem, which CRDBAG calls "the ultimate modular storage for hard cases." The new Grid Divide series is an internal divider system that enables photographers and filmmakers to better store, organize, and carry their precious camera gear.
Smartphone cameras have taken giant leaps forward, but can they really be as good as a Leica? Photographer David Imel, who is co-host of the Waveform Podcast, recently created a fascinating test to find out.
Honor has announced that it is developing a smartphone with a camera that extends from the device using a robotic arm. For now, there's only a bizarre, mostly AI-generated video of the phone but the company says it will share additional details at Mobile World Congress in Barcelona next year.
I recently returned from an incredible trip to Canon's Tokyo headquarters and Utsunomiya lens factory. While the sights and sounds of Tokyo and Utsunomiya are undoubtedly spectacular, and I will carry these memories with me for the rest of my life, it was the exceptionally rare peek behind the curtain of Canon -- one of the most popular and celebrated camera companies -- that made the most powerful impression.
Back in May, Panasonic announced a striking new "Titanium Gold" Lumix S9 full-frame camera. At the time, it was only available in Japan. Now the beautiful new mirrorless camera is coming to the United States. That's not all, Panasonic also announced new Lumix Adventure Kits for four of its high-end Lumix S full-frame cameras.
Viltrox has announced the AF 50mm f/1.4 Pro lens for Sony E and Nikon Z full-frame mirrorless cameras. The new fast prime lens promises excellent image quality, soft bokeh, and a budget-friendly price tag.
War photojournalist Jonathan Alpeyrie has revealed what he packs in his camera bag before going to cover conflicts like Afghanistan, Iraq, Syria, Ukraine, and Gaza.
Nikon has announced two new lenses for its APS-C camera line: the Nikkor Z DX 16-50mm f/2.8 VR and the Nikkor Z DX MC 35mm f/1.7. The former is a standard zoom with a constant f/2.8 aperture while the latter is what Nikon calls a standard micro lens.
In its latest GFX Eterna 55 Development Story, Fujifilm explains how it approached color science for the new cinema camera and how the new F-Log2 C recording format builds upon decades of Fujifilm's work with color rendering technology.
YoloLiv has announced YoloCam S3, an AI-powered 4K webcam that is designed for professional content creators.
Alongside the new M5 chip, Apple unveiled a powerful new M5-powered iPad Pro. The next-generation iPad Pro sports the same design as last year's redesigned iPad Pro.
Zeiss is a famous and prestigious name in the world of optics, and it is very willing to partner with other brands to bring the weight of its name to the table. So often we see the Zeiss name attached to Sony products, Vivo smartphones, Contax cameras, and Cosina optics, to name a few brands, both past and present.
In February, the legendary photo company Zeiss unveiled a pair of new Otus ML prime lenses for full-frame mirrorless cameras. The Zeiss Otus ML 50mm f/1.4 arrived shortly after launch. Now the new Otus 85mm f/1.4 has arrived.
Just this week, three different photography-focused kits for smartphones made the news. Vivo, Oppo, and Nubia all have specialized kits designed for enthusiast mobile photographers, and each promises to improve smartphone camera capabilities above and beyond what phones can do out of the box.
Laowa has made a name for itself by releasing wonderfully weird optics that the major lens manufacturers would never think to produce. Probe lenses, ultra-wides, incredibly bright manual focus lenses, these are the kind of oddities Laowa is best known for. I was, therefore, surprised when they started teasing a 200mm f/2 C-Dreamer professional autofocus lens.
Laowa has announced its highly anticipated 200mm f/2 AF FF C-Dreamer fast telephoto prime lens for full-frame mirrorless cameras. The affordable new lens makes the highly coveted 200mm f/2 combination accessible to a wide range of photographers.
Fujifilm has unveiled the new Instax mini LiPlay+, a hybrid instant camera that introduces many new features, including dual cameras, enhanced sound capabilities, and a refined design.
The highly anticipated Ricoh GR IV premium compact camera finally arrived on store shelves in Japan last month and it made what Japanese retailer Map Camera calls a "spectacular debut," landing squarely in first place on the retailer's September sales charts.
Tilta has announced the Extended Pro Monitor Mount, a versatile new accessory designed for filmmakers who need fast, flexible monitor positioning in dynamic shooting conditions. The mount introduces a refined double-hinge design, extended reach, and a tool-free locking system that promises to simplify on-set adjustments for camera operators and assistants alike.
Two years ago, Elgato released a new all-in-one, plug-and-play teleprompter and monitor designed for content creators and streamers. Now the company has returned with the Prompter XL, which features a much larger 15.6-inch Full HD display and improved design.
There is a real lack of native tilt-shift lenses across all mirrorless camera systems. TTArtisan's newest lens aims to fill the void. The TTArtisan Tilt-Shift 17mm f/4 ASPH. is coming first to Sony E and Fujifilm GFX formats, but will also arrive on Canon RF, L-Mount, and Nikon Z. Best yet, it won't break the bank.