sonygmaster

Sony Unveils the 50mm f/1.2 G-Master Prime Lens

Sony has announced its 60th E-mount lens -- the 50mm f/1.2 G-Master -- that it hopes will prove that not only can it continue to make compact, lightweight primes but also can also do so while competing with the fast aperture lenses of both Canon and Nikon.

Hands On with the New Sony 12-24 f/2.8 G Master Lens

Everyone that knows me knows that I love shooting with extreme wide-angle lenses. When I had just gotten the original a7 and no native (fast) wide-angle lenses were available yet, I was always shooting with the Samyang 14mm.

Sony Unveils the FE 12-24mm f/2.8 G Master Lens

After months of rumors and speculation, Sony has officially unveiled the FE 12-24mm f/2.8 G Master lens, styled as the "world's widest full-frame zoom with a constant f/2.8 aperture"... with a price tag worthy of the name.

Sony’s Rumored 12-24 f/2.8 GM Lens May Cost $4,000: Report

Sony is preparing to add an ultra-wide "holy trinity" lens to its G Master lineup, the 12-24mm f/2.8 GM, but don't get too excited. According to the most recent rumors, not only will the lens be delayed, it also slated to cost thousands more than its direct competitors.

Sony Quietly Raised the Price of the 135mm f/1.8 GM Lens by $200

This past weekend, Sony quietly increased the price of its exceptionally sharp 135mm f/1.8 G Master lens by $200, raising the price from $1,898 to $2,098 overnight without any explanation. It's left the industry wondering why, and some speculating that the US/China trade war is to blame.

Sony Goes World Class: LensRentals Puts the 24-70mm GM to the Test

I was one of those who noted Sony had some troubles, as manufacturers often do, with some of their first generation lenses for full-frame FE mount cameras. When they announced the G Master lens series I was really excited to test them.

Sony Unveils Its New G Master Line of Flagship Lenses

Sony today launched an entirely new brand of interchangeable lenses: the G Master. This line will represent the best of what Sony has to offer in terms of optics.

The brand will launch with 3 new E-mount lenses: the 24-70mm f/2.8, 85mm f/1.4, and 70-200mm f/2.8.